main presentation from the Avista Partners Interactive Entertainment Summit 23 Nov 2009 in London, UK

1. Avista
Partners

2. Accedo Broadband Gamepoint Spil Games
Acton Capital Geewa Sponsorpay
Astrum Online Entertainment GMT Partners Stillfront
Atomico Ventures Imabiz Stockford
Balderton Capital Intel Capital T5 Labs
Blue Beck Jowood Tencent
Brown Rudnick King.com Turbulenz
Burda:ic MCI Management T-Venture
Catalis Group MIH Unity Technologies
Chillingo NAMCO BANDAI Networks Europe Ups Games
Cyber Sports World NAMCO BANDAI Games Van den Ende & Deitmers
DN Capital Natural Selection Holtzbrinck Ventures
DTP Entertainment Novel TMT Veronis Suhler Stevenson
Endemol Numerion Software Walt Disney Company
Ex Machina Owlient WeeWorld
fatfoogoo Playnik XEO
Freemantle Media Powerchallenge YoYo Games
Game Group RedBedlam Zattikka
GameDuell Remote Control Productions Zong
Avista
Note: this list does not include companies on the panels
2 Partners

3. Now………a few thoughts and stats to share:
Avista
3 Partners

4. Physical distribution of boxed games
Console
Developer Publisher Distributor Retailer Consumer
PC
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4 Partners

5. Analytics Online
Developer/ Publisher Consumer • Console: XBLA, PSN, WiiWare
• Social: Facebook, Myspace
• Downloadable
Hosting •Digital Distribution • Client based
• Browser based
•Social Games
• In the cloud
•Virtual Worlds
Community
features •MMO’s
Mobile
Publisher/
Developer Retailer/ Café Consumer • Smartphones: iPhone, Android,
Payment Distributor
Windows, Blackberry
platforms • Other mobile phones
•Main business model •Digital distribution / •Game cards
in Asia games on demand •PC time
Advertising •Run own games in platforms •MMO boxes
partners home country •MMO publishers •Mobile: Operator/
•License •Internet portals App Store (iTunes)
internationally •Single or multi-
Offer
companies country exclusive
Console
• PS3
Traffic • Xbox 360
partners • Wii
Developer Publisher Distributor Retailer Consumer • PSP
• DS
Middleware •New Games
•Pre-owned Games PC
•Game rentals • Brand name: HP, Dell, Mac
Outsourcing •Trade Games • Game brands: Alienware, Voodoo
•Accessories
Music
Avista
5 Partners

7. Online Game/ Virtual NHN Games
World Universe has
Realnetworks Games
260+ plus companies Viacom Online
Wild Tangent Tencent Games Duniu
with $10.5 billion+ in AOL Games
Kongregate Spil Games
Yoyogames Miniclip Yahoo Games Gungho
annual revenue Zapak
iwin
Playfirst Ourgame Duowan EA Online GGL
6 waves Roblox
Cafe.com OberonGanymede
Feerik Games2win Big Fish Astrum
Alawar Fettspielen 51wan Shanda
Most Diverse Microsoft Online
Gala-net MLG Gamania
Zynga Geewa Motion Twin Popcap Aeria Run Up Mgame
9you
Jagex Netease Games
Moli Group
Acclaim
Bigpoint Sony Online (SOE) NcSoft
Level Up Games
Gameforge CJ Internet
Viwawa Playdom Sky Union Liveplex
Vector MacrowellGamepot
Prizee Redmoon Gamigo Hanbitsoft
Portfolio Diversity Gigamedia Games
Cubinet ESL The9
Guangyu Huaxia Vinagame Netdragon
Weeworld
Playfish Sing-Gium Softstar Chinese Gamer Gameon
Lizard
Nexon CIB Net Station GameCyber WeMade Entertainment
Snail Game Neowiz Games Perfect World
Sonokong Upjers
SGN Roc Works
Gonzo Rosso
IP e-games DMII
High5 Asiasoft
Burda Interactive China Cyber Games
Userjoy Windysoft CDC Port Kingsoft Games
Maid Marian M-Etel Mycnx Linekong Actoz
Headlock GoormGoodGame IGS Online Games
VTC Game Ferry Game
Aruon K2/ Gamers First Garena
Outspark
Lyto Gravity Valve Online
Anipark Joymax Goa
OnNetOngame
X-legend Artix
Innogames Barunson
Weilai
JC Entertainment Cubizone GamesCampus
Ini3
Gameus Shiji Tiancheng Gamehi Ndoors
Giant Interactive
Five Minutes Flowplay Unalis Storm EntertainmentLogic Korea
L&K C&C Media
Iam Interactive Dragonfly Games Masters
Ankama Imperia Online
Cyberstep Mygame.ph Ogplanet
Beemoov GCREST Grigon Goldcool Games
Jumpstart Three Rings Kog Studios NetempireIAHGames Redduck Software
CITVC Ntreev Frogster
Object
Exagame Apaja Wiseon 100sea Gamasoft Subagames
EYA Interactive
Northstar Dream Execution
Imazic Ymir Galaxy Gate Turbine
Hive7 Lager Network Webzen Blizzard
Barunson Interactive G10 Softnyx InixsoftH-win Codemasters Online
Extralives Cipsoft Gamelabs Hi-win
Min Communications
Young Internet Expotato Aramaru Taewool Dreamwork Power Challenge NetTimeSoft
Digitalic Nowcom Games CaveCrspace
Sulake F4
Watagame Gaia Online Mediasite Second Life Studio Entropia
Gameart Allm
Radiance YNK Korea CCR
Northworks G-Bits
YedangOnline
Stardoll Urban Rivals IMVU Cedar Online Digipark Ice Entertainment
Apeha.ru Gnisoft Maiet Travian
Club Penguin Seedc Wisecat Indy21 Entwell Funcom
Tri-d Changyou (Sohu)
Gopets Atoonz Zwinky Seed9 Wizard101
Rhaon Fusion Fall Softon Alt1 IMC Games
CCP
Mind Candy Combats.ru Ons On Soft
Cartoon Doll Emporium Webkinz
ESTsoft games
Least Diverse
Casual Casual to Hardcore Focus Hardcore
Source: Capital IQ, Company filings, Brokers & Press Avista
7 Partners

8.  Total public company market cap for global game sector is $106.4 bn
Outsourcing Payment
Distribution/Accessories 0.3% 2.1%
0.3%
Online is worth Online
almost 70% of 23.7%
PC/Console
PC/Console w/o Nintendo
34.3%
Retail
4.7%
Mobile
4.7%
Nintendo
29.7%
Source: Capital IQ, Company filings, Brokers & Press Avista
8 Partners

9.  Over $2bn raised LTM globally
Game Hardware
1%
PC/Console
14%
Mobile
3%
Outsourcing
Game
0%
Technology
4%
Payment/Offer/
Analytics
5%
Online
73%
Source: Capital IQ, Company filings, Brokers & Press Avista
9 Partners

10. $USD millions Deals
1800.0 140
1600.0 1563.1
115 1475.6 120
Online game
1400.0 companies are
100 saying:
1185.9 “What recession?”
1200.0
1000.0 78 80
69
800.0 60
600.0
476.6 40 40
400.0 305.9 304.2 298.6
18 23 20
200.0 136.8
83.0 12
5 47.6
7 21.2
4 3
0.0 0
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Year
Source: Capital IQ, Company filings, Brokers & Press Avista
10 Partners

12. Guy de Beer, Founder and CEO, Playcast Media Systems
Graham Clemie, Founder & President, t5 labs
Vikas Gupta, President & CEO, Transgaming Technologies
Moderated by: David Lau-Kee, Strategy Advisor, Independent
Avista
12 Partners

13. Theodore Bergquist, CEO, Gamersgate
Chris Ellis, SVP & Managing Director, International, IGN Entertainment
Chris Petrovic, GM, Gamestop Digital Ventures
Zvi Levgoren, CEO, Exent Technologies
Moderated by: Paul Heydon, Managing Director, Avista Partners
Avista
13 Partners

14. Kristian Segerstråle, VP, GM, Playfish, EA Interactive
Rex Ng, Co-Founder & Managing Director, 6 Waves
Henrik Riis, CEO & Founder, watAgame ApS
Michael Acton Smith, CEO, Mind Candy
Moderated by: Phil Harrison, Strategy Advisor, Independent
Avista
14 Partners

16. Jussi Laakkonen, CEO, Everyplay
Timothée Le Borgne, CEO, Gametube
Mikael Gummerus, CEO & Founder, Frosmo
Jakob Sommerhuber, CEO, Platogo
Young Shin, CEO, Mayn Interactive
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16 Partners

17. Nils-Holger Henning, CCO, Bigpoint
Simon Usiskin, CEO, MMO LIFE
Mark Gerhard, CEO, Jagex Games Studio
Sarah Rogers, Sales Director, Publishing EU, NCsoft West
Moderated by: Geoff Heath, Strategy Advisor, Independent
Avista
17 Partners

18. Joe Wee, Co-Founder, Chillingo
Neil Young, Co-Founder & CEO, ngmoco
Peter Scott, Managing Director, Blue Beck
Moderated by: Paul Heydon, Managing Director, Avista Partners
Avista
18 Partners

20. Alain-Gabriel Courtines, Investment Director, Digital Home and
Enterprise, Intel Capital
Alexis Bonte, CEO, eRepublik
Jens Hilgers, CEO, Turtle Entertainment
Ben Holmes, Partner, Index Ventures
Moderated by: Paul Heydon, Managing Director, Avista Partners
Avista
20 Partners

21. David Gardner, CEO, Atari
Peter Molyneux, Creative Director, MGS Europe, Microsoft
Robert Stevenson, VP Online Development, NAMCO BANDAI Games
Moderated by: Paul Heydon, Managing Director, Avista Partners
Avista
21 Partners

22.  Summary of day
 Questions?
 Thank you
Avista
22 Partners