This was my presentation at the 2009 Mesh Conference in Toronto, April 8, 2009.

1. Managing Personas Online Phil Gomes Senior Vice President, Digital Integration Edelman Chicago, Illinois, USA [email_address] +1 (312) 240-3158 twitter.com/philgomes philgomes.com/blog edelmandigital.com

3. Flickr User: william couch

4. How Did We Get Here? Flickr User: DaDaAce

5. 1980s 2000s Flickr User: Richard Pluck, Sept. 6, 2006 Flickr User: Stef Noble, Aug. 17, 2004 Flickr User: Robleta, Oct. 31, 2007

6. Flickr User: djwudi

14. Things to keep in mind… Flickr User: Saxcubano,March 31, 2007

18. c. 1996

19. You knew the rules before! Flickr User: g.originals

20. Flickr User: churl

21. Flickr User: emtboy9

22. Credit: ICanHasCheezburger

23. Flickr User: MontanaRaven

24. Flickr User: northstander – is close to coming back

25. Credit: eggnyte

35. Flickr User: unknowndomain

36. Flickr User: Articulate Matter Flickr User: teaeff

37. Flickr User: féileacán

38. Flickr User: danzden

39. Where does all this leave us?

40. Flickr User: Luna diRimmel

42. Personal Professional Perso-Professional

43. Flickr User: Green Heat

44. Credit: Louis Gray

51. Flickr User: wave cult (luis.m.justino)

52. Your greatest successes start really, really small Flickr User: Dude Crush, July 5, 2007

53. Assume you’ll never stop feeling like this… … and that’s not a bad thing.

54. This is a fantasy… Flickr User: pbo31, Feb. 7, 2006 … someone in your organization is screwing up online right now!

55. It’s your turn to be the hero and lead... Flickr User: yovenice.com, June 4, 2008

56. Flickr User: Jeff Bauche, Jan. 30, 2008 … just know that this transformation is everyone’s job.

57. Use a common, familiar language Flickr User: photobrad, Oct. 9, 2006

58. Flickr User: ben110, Oct. 3, 2007 If you presume expertise in your online presence, seek to educate...

59. … rather than sell Credit: ICanHasCheezburger Flickr User: victoriafee

60. Managing Personas Online Phil Gomes Senior Vice President, Digital Integration Edelman Chicago, Illinois, USA [email_address] +1 (312) 240-3158 twitter.com/philgomes philgomes.com/blog edelmandigital.com