Integrating social media into your search and mobile
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How social media is impacting search and mobile marketing plans. If you don't have a strategy in place for social and mobile you may
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Integrating social media into your search and mobile
- 1. Integrating Social Media Into Your Search and Mobile Marketing Plan Internet Summit - November, 2011
- 3. A world before social media A world before Google A world before mobile phones
- 4. 50 years ago newspaper penetration was over 100%
- 5. Today over 65% of adult internet users now say they use a social networking site The Pew Research Center's Internet & American Life Project August 2011
- 6. 83% Look for health or medical information 82% Search for a map or location Look for information about a 78% service or product the are thinking of buying 76% Get news
- 8. Sharing is bigger than fans, friends and followers. Sharing generates almost half of the traffic for websites and brands that is created by search — 10% of website visits come from sharing. Sharing also accounts for 31% of referral traffic.
- 9. Everyone who shares is an influencer if the subject is important to him or her. Instead of one person being universally influential on a wide range of topics, the study found that many people are influential on only one or two topics.
- 10. Sharing is about scale, not virality. Shared links are, on average, across all sharing channels, clicked on 4.9 times each, so content shared by large groups of people reach a wider audience than content passed along from others.
- 11. Breaking news via Twitter
- 17. The future
- 18. Can you remember a pre-2007 world?
- 19. WAP wasn’t pretty Users now expect a lot more
- 20. Where are your visitors? How are they accessing your site?
- 22. iPhone
- 23. iPad
- 25. Full Size
- 26. Mobile Right Now IBM’s Coremetrics Benchmark is releasing data around holiday shopping trends we can expect over the next few months. Big Blue says that mobile retail traffic will more than double this holiday season. – TechCrunch 11/4/2011
- 27. 83% of US adults own a cell phone 35% of US adults own a smartphone 58% of US smartphone owners use at least one type of geosocial or location based service The Pew Research Center ‘s Internet & American Life Project : April 26 – May 22, 2011
- 30. Is Geo-fencing the future?
- 31. SquareUp Card Case taking it to the next level with new iOS5 geo- fencing capabilities. now processing $11 million a day in mobile payments
- 32. My strategy for social media is… My strategy for mobile is…
- 33. Thank You Phil Buckley @1918 on Twitter mawebgeek on YouTube pbuckley on LinkedIn 1918 on Google+ philipbuckley on Facebook 1918 on Plurk Phil B on Yelp mawebgeek on Flickr phil-buckley on Quora pbuckley@capstrat.com
Notas del editor
- Close your eyes and lets take a trip in the wayback machine…
- Newspapers used to be THE way to reach people. But over the past 70 years, that has changed.
- Part of what caused this massive change is when “we the people” started sharing on the web, where everyone could contribute.
- People can now do things like “live tweet” the takedown of enemy #1 half way around the world. I shiver to think of what would have happened on D-Day in 1944 if some Frenchman tweeted, “What are all those ships doing on the horizon?”
- In SEOmoz’s ranking factors report, Facebook was a highly correlated way to boost your results.
- The future is mobile.
- Pre-iPhone mobile sites were like the 1994 web – BORING!
- Mobile is not an aberration, it’s growing and so are it’s advanced features.
- Smartphone adoption is growing like crazy, and the end is nowhere in sight.
- Placecast entered into a deal with 02 in October 2010, so customers with 02 would receive what’s known as ShopAlerts™ via text message. Starbucks and L’Oréal were among the first businesses to sign up to 02’s service. Indeed, 02 was the first UK mobile operator to provide location-based mobile marketing on a large scale.And now, Placecast has entered into a similar deal with US mobile network AT&T, with New York, San Francisco, Chicago and Los Angeles all hosting geo-fenced retail areas.
- What's different now is that Square has updated Card Case to recognize when a user is within 100 meters of a business using iOS 5's new geofencing abilities.That means that when a user has turned on the "auto open" tabs feature for a business within the Card Case app, a tab for purchases is opened every time they walk into a business without them ever having to open up the app itself.