Short slide deck extract from Philip Calvert's forthcoming workshop on how to use LinkedIn to manage your professional identity online, attract new customers and increase sales. Including: Why LinkedIn is a critical business resource – and how to make it work hard for your business How to dominate search results on LinkedIn for your area of expertise Simple adjustments to your profile page which will make an immediate and measurable transformation to your visibility on LinkedIn How to dramatically improve your position in Google search results simply by using LinkedIn Little known techniques that encourage people to read your LinkedIn profile How to handle connection requests from people you don’t know Whether to connect with ‘everyone’ and build a large network – or build a small and niche network by connecting with just a few A Five Minutes a Day LinkedIn Workout that will get you results Ten reasons why it’s vital that business professionals learn how to master LinkedIn Forget ‘Social Media’ and focus on ‘managing your online identity’. LinkedIn’s role in building your reputation and professional credibility How and why your personal and company profiles on LinkedIn should be treated as valuable assets of your business How to create loyal advocates for your business on LinkedIn (even amongst people who aren’t yet customers) The three single most important elements of your LinkedIn profile and why you should update them NOW The one thing you MUST do before updating your LinkedIn profile The right (and wrong) way to connect with people on LinkedIn How to respond when complete strangers want to connect with you A simple technique that is guaranteed to start gainful discussions When you should (and should not) give Skills Endorsements Why you should REMOVE some Skills from your LinkedIn profile What to do next when someone endorses you for your Skills Four hugely valuable features on your LinkedIn profile which you’re not yet using Examples of outstanding LinkedIn profile pages and what you can learn from them Little known mobile apps that can connect you with useful business professionals through LinkedIn How to get found by potential customers on LinkedIn for your specific area of expertise Discover how to make the most of each section of your LinkedIn profile – a step-by-step guide The right (and the wrong) type of testimonials to include on your LinkedIn profile An amazing and little known trick to find the right people to connect with on LinkedIn How to make your LinkedIn profile client focused One massive mistake that huge numbers of business professionals are making on LinkedIn and why it’s costing them dear How to use LinkedIn to monitor key companies, organisations and topics of interest LinkedIn tricks and tips that alert you to the most valuable connections for you Should I pay to upgrade on LinkedIn? Why it’s vital to personalise your

1. How to Manage your Professional
Identity on LinkedIn, Attract New
Clients and Increase Sales
Short slides extract from Philip Calvert’s LinkedIn
Sales workshop on 26th September 2013
https://linkedintraininglondon.eventbrite.com/

2. How to get your LinkedIn profile to the
top of Google results for your name
LinkedIn profile top
of results

3. How to achieve an
increase in profile
views like this in just
seven days
How to use LinkedIn to manage your professional
identity… and see startling results

4. How to be “invisible” on LinkedIn so that people
can’t tell that you’ve looked at their profile
Settings > Privacy > Profile

5. Looking for new prospects who are similar
to your existing clients and connections?
Click for a list!

6. How to find more people who are like
your best connections
• Go to the profile of one of
your most valuable
connections. Choose
someone you like and trust
and who is a strategic
connection
• Click to view their
connections. These are
mostly people who they also
like and trust
• Search their connections by
keyword and you’ll find
people you should connect
with Enter keyword here

7. Find new opportunities by gaining deeper insight
into your connections’ networks
• Go to the profile of one of
your most valuable
connections or clients.
View the graphical
representation of their
network
• Sort by Skills, Company,
Location and Industry
• Hover over the circles to
gain deeper insight into
their network and target
markets

8. …and much, much more!
Those were just six slides from our
workshop. The full day event will
transform your use of LinkedIn and
how you manage your professional
identity online.

9. So, you thought that LinkedIn was
just a fancy Jobs site…
Think again.
You’ll be amazed at what you can
achieve with LinkedIn.
If only you knew how…

10. Discover…
Why LinkedIn is a critical business resource
and how to make it work for you
How to dominate search results on LinkedIn
for your expertise and skills
How to make your LinkedIn profile an asset of
your business and not just another social profile

11. Discover…
The three most important parts of your
LinkedIn profile and why you should update
them NOW!
How to respond when complete strangers
want to connect with you
Four incredibly valuable features on LinkedIn
profiles that you’re not using (and should)

12. Discover…
Examples of outstanding LinkedIn profiles
and what you can learn from them
An amazing and little-known technique to
find the right people to connect with on
LinkedIn
How to massively improve engagement
with your LinkedIn status updates (as much as
80%)

13. …and much more!

14. Guaranteed - no
theoretical fluff!
Proven techniques that will
make an immediate and
measurable improvement
to your visibility on LinkedIn
(and Google).

15. Your host
www.PhilipCalvert.com
Social Network founder, Professional
Speaker on Social Media Sales Strategy
and LinkedIn expert

16. London, UK
26th September 2013

17. Don’t miss out on this amazing
opportunity to learn the secrets of
how to leverage LinkedIn, win new
customers and increase sales!

18. How to Manage your Professional
Identity on LinkedIn, Attract New
Clients and Increase Sales
Sign up today!
https://linkedintraininglondon.eventbrite.com/