Applying Imagination:  Design for the Future

•

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Presented for 130 UXers at UXPA Dallas in January 2015. Designers need to stay ahead of the technology curve and we can use imagination to do that. If we can tell realistic technology adoption stories, we can map the implications to our business and career.

Diseño

APPLYING IMAGINATION:  
DESIGN FOR THE FUTURE
UXPA DALLAS: LIGHTNING TALKS ON DESIGN AND USABILITY
https://www.ﬂickr.com/photos/benmizen/15243042788
Jan 2015 - @PhilipLikens

STORYTELLING IS  
A CORE UX SKILL,  
LET’S APPLY IT.
https://www.ﬂickr.com/photos/normalityrelief/3224721382 @PhilipLikens

https://www.ﬂickr.com/photos/johnjoh/368511463 @PhilipLikens
OUR STORIES LACK RIGOR.
SO WE’RE WRONG MOST
OF THE TIME.

WE HAVE TO TAKE INTO
ACCOUNT DEPENDENT
TECHNOLOGIES.
https://www.ﬂickr.com/photos/aloha75/10046493926/ @PhilipLikens

CULTURE, ECONOMY,
BEHAVIOR ALL PLAY
THEIR PART.
https://www.ﬂickr.com/photos/mikecogh/14418831103 @PhilipLikens

BETTER PREDICTING
FUTURE TECHNOLOGY
MAKES US LESS
REACTIVE.
https://www.ﬂickr.com/photos/mattzn/7568897534 @PhilipLikens

TECHNOLOGY IS  
MOVING FASTER
https://www.ﬂickr.com/photos/adulau/13830019825 @PhilipLikens

THIS MATTERS BECAUSE I
WANT TO BE RELEVANT IN
10, 20, 30 YEARS.
@PhilipLikens

SEVEN QUESTIONS TO MAP
A TECHNOLOGY TO
BUSINESS AND CAREER
(APPLIED TO WEARABLES)
https://www.ﬂickr.com/photos/losmininos/1697239332 @PhilipLikens

ONE: 
WHAT IS IT?
https://www.ﬂickr.com/photos/gagilas/5063642338 @PhilipLikens

TWO:
WHAT CAN IT DO?
https://www.ﬂickr.com/photos/ooocha/3050897429 @PhilipLikens

THREE:
WHY DOES IT MATTER?
https://www.ﬂickr.com/photos/marktee/8210286870 @PhilipLikens

FOUR:
WHERE DO I START?
https://www.ﬂickr.com/photos/rethwill/8685622909 @PhilipLikens

FIVE:
HOW DO I DESIGN 
FOR IT?
https://www.ﬂickr.com/photos/quatar/13350165414 @PhilipLikens

SIX:  
WHAT DOES IT MEAN FOR
OUR PROFESSION?
https://www.ﬂickr.com/photos/ecphaff/4526196581 @PhilipLikens

SEVEN:
WHERE ARE WE HEADED?
https://www.ﬂickr.com/photos/projector/2669272846 @PhilipLikens

THE ANSWERS EMERGE
FROM RESEARCH AND
CONVERSATIONS.
https://www.ﬂickr.com/photos/sigfridlundberg/6822879430 @PhilipLikens

EACH TECHNOLOGY WILL
HAVE IT’S OWN CAREER
IMPLICATIONS.
https://www.ﬂickr.com/photos/29233640@N07/6503004601 @PhilipLikens

EACH TECHNOLOGY WILL
HAVE IT’S OWN
IMPLICATIONS FOR YOUR
ORGANIZATION.
https://www.ﬂickr.com/photos/ocarchives/3952964087 @PhilipLikens

THANK YOU
https://www.ﬂickr.com/photos/ocarchives/3024930111 @PhilipLikens

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Applying Imagination:  Design for the Future

1. APPLYING IMAGINATION:   DESIGN FOR THE FUTURE UXPA DALLAS: LIGHTNING TALKS ON DESIGN AND USABILITY https://www.ﬂickr.com/photos/benmizen/15243042788 Jan 2015 - @PhilipLikens

2. STORYTELLING IS   A CORE UX SKILL,   LET’S APPLY IT. https://www.ﬂickr.com/photos/normalityrelief/3224721382 @PhilipLikens

3. https://www.ﬂickr.com/photos/johnjoh/368511463 @PhilipLikens OUR STORIES LACK RIGOR. SO WE’RE WRONG MOST OF THE TIME.

4. WE HAVE TO TAKE INTO ACCOUNT DEPENDENT TECHNOLOGIES. https://www.ﬂickr.com/photos/aloha75/10046493926/ @PhilipLikens

5. CULTURE, ECONOMY, BEHAVIOR ALL PLAY THEIR PART. https://www.ﬂickr.com/photos/mikecogh/14418831103 @PhilipLikens

6. BETTER PREDICTING FUTURE TECHNOLOGY MAKES US LESS REACTIVE. https://www.ﬂickr.com/photos/mattzn/7568897534 @PhilipLikens

7. TECHNOLOGY IS   MOVING FASTER https://www.ﬂickr.com/photos/adulau/13830019825 @PhilipLikens

8. THIS MATTERS BECAUSE I WANT TO BE RELEVANT IN 10, 20, 30 YEARS. @PhilipLikens

9. SEVEN QUESTIONS TO MAP A TECHNOLOGY TO BUSINESS AND CAREER (APPLIED TO WEARABLES) https://www.ﬂickr.com/photos/losmininos/1697239332 @PhilipLikens

10. ONE:  WHAT IS IT? https://www.ﬂickr.com/photos/gagilas/5063642338 @PhilipLikens

11. TWO: WHAT CAN IT DO? https://www.ﬂickr.com/photos/ooocha/3050897429 @PhilipLikens

12. THREE: WHY DOES IT MATTER? https://www.ﬂickr.com/photos/marktee/8210286870 @PhilipLikens

13. FOUR: WHERE DO I START? https://www.ﬂickr.com/photos/rethwill/8685622909 @PhilipLikens

14. FIVE: HOW DO I DESIGN  FOR IT? https://www.ﬂickr.com/photos/quatar/13350165414 @PhilipLikens

15. SIX:   WHAT DOES IT MEAN FOR OUR PROFESSION? https://www.ﬂickr.com/photos/ecphaff/4526196581 @PhilipLikens

16. SEVEN: WHERE ARE WE HEADED? https://www.ﬂickr.com/photos/projector/2669272846 @PhilipLikens

17. THE ANSWERS EMERGE FROM RESEARCH AND CONVERSATIONS. https://www.ﬂickr.com/photos/sigfridlundberg/6822879430 @PhilipLikens

18. EACH TECHNOLOGY WILL HAVE IT’S OWN CAREER IMPLICATIONS. https://www.ﬂickr.com/photos/29233640@N07/6503004601 @PhilipLikens

19. EACH TECHNOLOGY WILL HAVE IT’S OWN IMPLICATIONS FOR YOUR ORGANIZATION. https://www.ﬂickr.com/photos/ocarchives/3952964087 @PhilipLikens

20. THANK YOU https://www.ﬂickr.com/photos/ocarchives/3024930111 @PhilipLikens

Applying Imagination:  Design for the Future

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