1. Media Alliance
May 6th, 2010

2. History

8. Rinse, wash, and repeat
• Vancouver 2006
• Toronto 2007
• More TMC meetings: Denver, New York...
• National Conference on Media reform
• and now... May 6th, 2010.

11. YOU!

13. Past collaborations

14. Under consideration

16. E-mail broadcasting &
deliverability services

19. Sending an e-mail is only half the
battle…
• Did the e-mail:
• Get through to the major ISPs on time?
• Get caught in an ISP-level spam filter?
• Get caught be a client-side spam filter?
• Get blocked by a black list?
• Look great in Eudora or Lotus Notes?

20. But … Most importantly
If we were going to invest in better e-mail
sending tools, it made sense to know how
our deliverability was too!

21. Lyris EmailAdvisor
• Checks HTML e-mail in 40 e-mail clients,
including the obscure and Web mail at major ISPs
like Compuserve,Yahoo, AOL, etc.
• Monitors delivery at over 40 major ISPs and e-
mail providers (North America, Europe, and Asia)
• Analyzes content, pre-screens through spam
filters, checks for black listing
• Compare our deliverability to the industry's

26. Our fearless leaders
(aka Guinea Pigs!)
• The Tyee, rabble.ca, and Grist
• Lyris agreed to let us split / share one
account (their non-profit special!)
• For six months of audits, each org
invested $400
• Started May 1st, 2007
• Still going strong with an average of four
organizations sharing at a time

27. Next phase
• Certification
• Subscriber development program
• Lifecycle e-mail planning

29. The Media Consortium
(our US friends)

33. The Media Consortium is a network of the
country’s leading, progressive, independent
media outlets. Our mission is to amplify
independent media’s voice, increase our
collective clout, leverage our current
audience and reach new ones. We believe it
is possible and necessary to seize the
current moment and change the debate in
this country.

35. Collaborative
“link journalism”

37. And lots more...
• Shared mobile development
• Shared social media campaigns
• Joint affiliate promotion iniatiatives
• ... now it’s your turn! :-)

38. Brainstorming

39. Report back

40. Action points...

41. The End.