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Social Media Strategy for Business

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Philip Oakley
Philip Oakley

This document discusses using social media for business purposes and provides guidance on developing an effective social media strategy. It recommends that businesses first identify their goals and target audience before selecting the appropriate social media tools and platforms. It also stresses the importance of listening to customers, engaging in conversations, and integrating social media activities with other marketing and business operations for measuring success.

Empresariales
1 de 115
Social Media for Business So you think you want a Social Media Strategy?
@PhilOakley from @OutserveWeb #SpeedWM #EntEd Blog
Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://about.me/philoakley 3
Social Media for Business So you think you want a Social Media Strategy?
Relationships
Listening
3 Steps
SEARCH LISTEN ENGAGE
SEARCH LISTEN
SEARCH LISTEN ENGAGE
Your Goals
Goals
Listen
SET GOALS
Match Online Activities to Goals
Right Tools.. Right Places
Authority & Credibility
Paid Owned Earned
social media marketing budget is over 20 percent of the total marketing spend.
2012 social media marketing industry report Generating more business exposure 85% Increased traffic 69% Improved search rankings 55% Generated Leads 58% http://www.socialmediaexaminer.com/report/
What Why How
What
Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media (2011)
VIDEO 2012
Micro-blogging
Blogs
Photos
Networking
10 Million users in 175 Million users in
4 out of 5 Professionals
Documents 17th February 2010
Slides
Location
Social Gaming
Where
Hyperlocal
Local Lists
Regional
National
A guide for civil servants • Put information in the places where people go. • Participate where people are present, particularly through forums, wikis and blogging. • Deliver access to online serviceswhere people go.
Global
Universe
NETWORKS 2012
Facebook Social Graph
50% of all UK mobile traffic is Facebook
77% use their tablets everyday
50+% read news and email on their tablets everyday
Tablets and Smartphones increase the use of Social Networks
Why
Community
Promotion
Marketing Content (!) and Design are Important
Interaction/Feedback
Superhuman Strengths
Communication Communication
Collaboration Collaboration
Customer Service
Customer Service
How
Strategy
4 Step Plan •Goal •Audience •Metrics •Tactics
Metrics = Analytics
Social Media Tracking
Sentiment Analysis
Integration
Social CRM Tools
Social Media should be •Goal Oriented • Trackable •Integrated
The Future - #SoLoMo
Social Media Strategy for Business

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