1. TITANFALL is an action first person shooter for to XBOX ONE, XBOX 360, and PC. It’s strictly multiplayer, with
games played as a 6 vs 6 match in the games terrain.
Whilst it has elements of a standard FPS, it also has two unique selling points. First is the main one: the
addition of giant mechs called ‘Titans’ that the players can pilot and control. Another unique point is the agility
of movement the player can use when not piloting a Titan, doing free-running style moves like running along
walls.
The game’s price falls within the area of £40 across different websites and retailers, with the slightly less £30
for the PC version. Looking at other games on the market, this seems like a typical price. There’s also a
Collector’s Edition priced at around £300.
The game is physically sold for XBOX and PC, so in stores and over the
internet as a disc in a box, rather than as a download. The benefit of
this is that they can produce special editions, which have unique and
tangible extras, like the collector’s edition which comes with a statue
of one of the games Titans.
The game is being pushed as the big game for XBOX ONE, which is most
apparent by the fact that the XBOX homepage is simply an image of the Titanfall
logo, so the website is really only an advert.
There’s also the fact that a lot of the promotion works with the sale of the
console. You can buy a bundle, which comes with both the console and
Titanfall, costing less than if you bought the two separately. The two product
sales work together to help each other; customers interested in Titanfall need a
console to play it, and customers buying the console will want a game to play
with it, so it makes sense for them to go for the bundle.
There are other things that work the same way, with a Titanfall themed console
controller, and themed headphones.
Titanfall also has promotion across different markets, like toys and energy
drinks. This both helps build the brand image of the game and also introduces
it to new people; the customers of these other markets. These other markets
do hold a strong link with the game, in that the demographic will remain the
same; a lot of gamers drink energy drinks, and gamers
will also be interested in toys and t-shirts. Hard-core
gamers will also have an urge to collect, to make a
quest out of buying everything associated with the game, so the themed controller,
toys, and anything else, can all fuel that. A lot of the promotion is about building up
brand recognition within the one targeted demographic of the gamer.