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Member involvement : 7 secrets

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Mariner Management / Peggy Hoffman
Mariner Management / Peggy Hoffman

Presentation on 7 trends for membership organizations and strategies for turning the trends into opportunities to recruit, engage and retain members

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Secrets behind Member Growth & Retention National Black Child Development Institute 2010 Leader’s Conference
Tell us… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret: Value is not the product or service … Strategy: Talk about membership in terms of outcomes!
Decision To Join… ,[object Object],[object Object]
Secret: Engagement is not joining … Strategy: Get members involved on Day 1!
Secret: Volunteering builds engagement … Strategy: Build an adhocracy!
Decision To Volunteer… ,[object Object],[object Object]
Secret: Social media tools increase engagement… Strategy: Use YouTube, Flickr, Slideshare & Delicious to share
Social Media & the Web … Doubled since 2007! Biggest shift since the industrial revolution! 58.8 M watch streaming video 55.6 M use social networking sites 40.6 M use personal portals/ content sites 37.1 M read blogs
Secret: We have two ears & one mouth for a reason … Strategy: Listen! Do polls, surveys, phone calls … report back.
Secret: Same faces, same programs, same front page (yawn!) … Strategy: Try new things all the time !
Secret: Word-of-Mouth is powerful! Strategy: Help members tell – and share – their story.
What’s Your Elevator Question? Open with one great question … … worth 5 statements What would you like your child’s educational experience to be like? What would you like to see in your classroom?
What’s Your Elevator Speech? ,[object Object],[object Object]
Contact Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Member involvement : 7 secrets

  • 1. Secrets behind Member Growth & Retention National Black Child Development Institute 2010 Leader’s Conference
  • 2.
  • 3. Secret: Value is not the product or service … Strategy: Talk about membership in terms of outcomes!
  • 4.
  • 5. Secret: Engagement is not joining … Strategy: Get members involved on Day 1!
  • 6. Secret: Volunteering builds engagement … Strategy: Build an adhocracy!
  • 7.
  • 8. Secret: Social media tools increase engagement… Strategy: Use YouTube, Flickr, Slideshare & Delicious to share
  • 9. Social Media & the Web … Doubled since 2007! Biggest shift since the industrial revolution! 58.8 M watch streaming video 55.6 M use social networking sites 40.6 M use personal portals/ content sites 37.1 M read blogs
  • 10. Secret: We have two ears & one mouth for a reason … Strategy: Listen! Do polls, surveys, phone calls … report back.
  • 11. Secret: Same faces, same programs, same front page (yawn!) … Strategy: Try new things all the time !
  • 12. Secret: Word-of-Mouth is powerful! Strategy: Help members tell – and share – their story.
  • 13. What’s Your Elevator Question? Open with one great question … … worth 5 statements What would you like your child’s educational experience to be like? What would you like to see in your classroom?
  • 14.
  • 15.