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Role Of Social Media Web In Clubs

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Mariner Management / Peggy Hoffman
Mariner Management / Peggy Hoffman

Presentation for the Golden State Chapter of CMAA on using social media in your club.

TecnologíaNoticias y política
1 de 15
ROLE OF SOCIAL MEDIA &WEB IN YOUR CLUB Peggy Hoffman, CAE The Golden State Chapter CMAA October 19, 2009
www.marketingintelligenceblog.nl
Social media usage doubled since 2007 2010 – GenY outnumber Baby Boomers GenY & X “email passé” 1.5 M items shared on Facebook daily 78% trust peers vs. 14% ads Power is in the hands of consumers
Member Objective Beth Kanter, bethkanter.org
5 Ways to use social media & the Web
5 steps … ,[object Object]
Listen!
Find the tool(s) right for you
Create a community map
Sharing content
Generating buzz
Building Community,[object Object]
Communicate (RSS, feed aggregator, bookmarking …)
Engage (Discussions, sharing, contributing…),[object Object]

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