Engage, Grow, Monetize with your Blog's Secret Weapon

Engage, Grow, Monetize with your Blog's Secret Weapon Phil Hollows @phollows

The MONEY is in the LIST Phil Hollows @phollows

What You’ll Learn Today ,[object Object],[object Object],[object Object]

About Phil Hollows ,[object Object],[object Object],[object Object]

Why is Email my Blog’s Secret Weapon? Email is the most powerful, effective and relevant subscription option that exists today.

It’s All About Engagement! ,[object Object],[object Object]

Ubiquity, Commitment, Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Email Updates Drive Engagement ,[object Object],[object Object],[object Object],[object Object]

Email Subscriptions are the Essential Complement to SEO ,[object Object],[object Object]

The Dangers of Digital Share Cropping What if Google Went Away? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

List Building – Basic Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

More About List Building ,[object Object],[object Object],[object Object]

Let’s Talk Money You’re Missing Out … … and How to Fix It

It’s OK to Make Money You’re not “selling out.” You deserve to be paid.

But I Have Nothing to Sell! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enough with the Stinking Thinking

Your Blog is Your Platform ,[object Object],[object Object],[object Object],[object Object],[object Object]

How to Monetize Your Free Content ,[object Object],[object Object]

There are Different Kinds of People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How You Can Monetize Yourself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Convenience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: List Building for Bloggers (LBB) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Bundling and Selling to the List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LBB: The Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Affiliate Programs, Part 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Affiliate Programs, Part 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: List Building for Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Access ,[object Object],[object Object],[object Object],[object Object],[object Object]

Memberships, Coaching and Training ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Premium Content and Special Privileges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consulting and Speaking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Productize ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising and Sponsorships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using the Tools: Interactions and Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Point? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making Money: Be your Blog’s CEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Intermission Who’d like a T-Shirt? 

Now You Have Something to Sell... Making the most of it with your email marketing

Four Types of Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Typical Blogger Email Subscription Sequence Fill in form Dual opt-in activation Check inbox landing page Thanks for subscribing! Content mailings

Autoresponder Subscription Sequence Fill in form Dual opt-in activation Autoresponder sales sequence Check inbox landing page Thanks for subscribing! Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Content mailings

Autoresponder Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Transactional Emails ,[object Object],[object Object],[object Object],[object Object],[object Object]

List Building for Bloggers Email Sequence Buy e-book Affiliate email pitch Thank you landing page Download link email Manual import Content mailings New buyer email to Phil

Transactional Emails #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ideal LBB Email Automation Sequence Buy e-book Thank you landing page Download link email Affiliate email pitch Content mailings New buyer email to Phil Forward to parser Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence New affiliate email to Phil Forward to parser New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence

Newsletter / Content Mailings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content Signup Sequence Fill in form Content mailings Dual opt- in email Check inbox landing page Thank you landing page Thank you autoresponder 10% off 20% off 40% off 50% off Stops sequence New buyer email Forward to parser Purchase made

Email Blasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Re-engagement and List Hygiene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Architecture of a Re-engagement Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]

Re-engagement Sequence Still want us? Here’s a deal! Removal soon Last chance! Buh-bye Stops sequence Thank you! Reader engages End of sequence rule unsubscribes reader from main list

Your Goal: An Automated Email Sales and Marketing System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For Further Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So, Remember... ,[object Object],[object Object],[object Object],[object Object]

Engage, Grow, Monetize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engage, Grow, Monetize with your Blog's Secret Weapon

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Engage, Grow, Monetize with your Blog's Secret Weapon