1. [ CORPORATE PR]
Trần Quốc Thiên An – Lê Huỳnh Phong

2. Corporate PR is the process of ESTABLISHING, MAINTAINING & ENHANCING relationship & images of the
corporate with the stakeholders, both internally and externally.
The main function of corporate PR is to connect with various publics using means such as press releases,
social media, products and events to facilitate the building and managing relationships.
Corporate PR definition

3. Elements of corporate PR
Internal communication
•internal communication
•managing critical situations
•managing the firm’s standing and reputation
External communication
•managing the firm’s standing and reputation,
•media relations
•managing critical situations
•the B2B communication
•relationship with non-governmental bodies and
opinion leaders
•corporate programs relating to social responsibility
(CSR)

4. CASE STUDY

5. INTERNAL COMMUNICATION

6. INTERNAL COMMUNICATION

7. EXTERNAL COMMUNICATION

8. EXTERNAL COMMUNICATION