1. TOYOTA
Mission, Vision

2. Team
Jay Kate Sarah Lana Winnie

3. Contents
1. The definitions of ‘Mission’, ‘Vision’
2. Toyota’s Mission, Vision
3. Recommended alternative Mission,
Vision for Toyota

4. 1. What is meant by ‘mission’?
Mission: Defines the fundamental purpose of
an organization or an enterprise, basically
describing why it exists and what it does to
achieve its Vision. Mission may be long term as
well as for short term for any organization.
(http://en.wikipedia.org/wiki/Strategic_planning)

5. What is meant by ‘Vision’?
Vision: Defines the desired or
intended future state of an
organization or enterprise in
terms of its fundamental
objective and/or strategic
direction. Vision is a long term
view, sometimes describing
how the organization would like
the world in which it operates
to be.
(http://en.wikipedia.org/wiki/Strategic_planning)

6. 2. Toyota’s Mission, Vision

7. TOYOTA |
Mission
• To be the first choice partner for all customers looking for
materials handling solutions and to be widely recognized
for our innovative products and services as well as our
respect for society.
• We build trust and confidence with customers by
delivering outstanding quality products and services
which add real value to their businesses.
• We respect the expectations and ambitions of
employees, stakeholders and suppliers through a never
ending search to improve.
http://www.toyota-forklifts.co.uk/En/Careers/Pages/OurMissionandValues.aspx

8. Vision
Toyota aims to achieve
long-term, stable
growth in harmony with
the environment, the
global economy, the
local communities it
serve, and its
stakeholders.
http://www.toyota.co.jp/en/ir/library/annual/pdf/2003/chairmans_message_e.pdf

9. 3. Recommended alternative
Mission and Vision
Mission: To be widely recognized and to
respect for all our internal and external
customers, we built trust and confidence with
them by delivering outstanding quality
product and services which add real value to
their business as well as respect the
expectations and ambitions of employees,
stakeholders and suppliers through a never
ending search to improve.

10. Vision
To be the best material handling firm
based on sales and quality all over the
world

11. Thanks for listening