What is V.I.T.A.L to you on the web? Publish and share Video, Images, Text, Audio and Links using Phreadz

1. Enabling
V.I.T.A.L Conversations
and social multimedia networking
KOSSO
FOUNDER
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING

2. What is V.I.T.A.L and where is it?

V.I.T.A.L – Video, Images, Text, Audio, Links

YouTube, Blip.tv, Vimeo, Viddler, Google, etc.

Qik, 12Seconds, Seesmic, Ustream, etc.

Flickr, Blip.fm, SlideShare, Podcasts

Desktops, Widgets, Mobiles

Blogs, News, RSS, Twitter, etc.
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING

3. So, what is PHREADZ? And how?
“MULTIMEDIA CONVERSATION THREADS”

START A NEW CONVERSATION THREAD

Record / capture /upload / post V.I.T.A.L
multimedia from desktop or mobiles

Share content from other multimedia sites :
YouTube, Blip.tv, Flickr, Vimeo, Viddler, DailyMotion,

Seesmic, Qik, SlideShare, TED, etc. MP3, FLV urls...

Recommendation and tagging

SHARE IT AT THE CLICK OF A BUTTON

Blogs, social networks, customised and branded
microsites and desktop or mobile widgets.

Support for Creative Commons Licenses
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING

4. Share. Connect. Distribute.
Phreadz at the heart of the Social Multimedia Ecosystem
IN

Multimedia created on
PHREADZ or shared from
external sites.

Conversations, communities
and recommendations on
desktops and mobiles.

Share on social networks,
blogs, microblogs and
embeddable widgets.
OUT
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING

5. Easy Ingest and Auto-Processing

Record via 
Encode video to flv
webcam 
Encode audio to

Upload media on mp3
desktop or mobile 
Create thumbnails

Email media from 
Optional auto-
desktop or mobile distribution

Share via url from 
RSS / Email / Twitter,
many media outlets etc. API.

Link back to original
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING

6. phreadz.com my.phreadz.com
Channel Homepages and Forums Community and Networking
phreadz.com/mobile
Portable Social Multimedia Networking
iPhone / Symbian / Mobile Web Devices
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING

7. Vertical Conversations
Topic or Brand Specific Channels

NEWS 
POLITICS

MOVIES 
GAMES

MUSIC 
ENVIRONMENT

TECHNOLOGY 
SCIENCE .phreadz.com

SPORT 
BOOKS

TELEVISION 
DRINKS

COOKING 
ART

TRAVEL 
etc..
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING

8. Customisable Channels
Using the Phreadz JSON or RSS API
Working Demonstration Examples
news.phreadz.com
API
custom branding
mobile devices
widgets
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING

9. Customisable Channels
Using the Phreadz JSON or RSS API
Working Demonstration Examples
documentally.phreadz.com
API
ourmaninside.com
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING

10. SOME EXAMPLES OF USE

MARKET RESEARCH

Eg: Ask customers for product feedback. 'VoxPops'

ARTIST / BAND APPEARANCES Q&A

Eg: Equip and promote your artists with the ability
to connect to new and existing fan bases.

MULTIMEDIA PRESS CONFERENCES

Eg: Post a video press release. Field and answer
questions at a specified time. Continue the
conversation after the event.

CAMPAIGNING

Eg: Political. Environmental. Charities. Advertising.
Full customisation and ui based on publisher/broadcaster
requirements can be provided.
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING

11. SIMPLE SOCIAL INTEGRATION

Automatic integration with blogs & other
social multimedia networks and systems.

Wordpress, Blogger, Drupal, Tumblr, TypePad, Twitter,
Flickr, Blip.tv, MySpace, NetVibes, iGoogle, etc.

Embeddable widgets and players.

Cross-post a single post or the full conversation.

RSS feeds at every post or reply level.

Subscribe to any channel, user or post.

Developer API – RSS, JSON, REST / list (and post)
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING

12. API POWERS DEVICES
JSON and WebKit
Build apps with TextPad!
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING

13. http://phreadz.com
contact kosso@phreadz.com for further information or consultation
THREADED MULTIMEDIA CONVERSATION NETWORKING AND PUBLISHING