Presentation given to the Ontario Association of Registered Graphic Designers on how the future of design and communications is social. and mobile.

1. The r/evolution of design and communications is Social. and Mobile. Need multi-channel image

10. 2007 2006 Change Display $432M $314M +38% Video $9M NA NA Search $478M $343M +39% Classifieds/ Directories $305M $223M +37% Email $17M $20M -15% TOTAL $1,241M $900M

13. social media In plain english

16. Leveraging Social Media to build your personal brand

18. It's no longer about the printed portfolio or online website You need to join the conversation online and leverage social media to build your p ersonal brand

19. How?

21. Social media in Canada starts with

24. Build your own blog (or participate in others)

26. friend or foe?

32. Get yourself an RSS feed Aggregator

33. Social bookmarking

34. Social Bookmarking in Plain English

35. Social Bookmarking /Tagging sites delicious Digg 43Things StumbleUpon

37. Linkedin

44. 900 million have access to the Internet via their computer 1.2 billion television world wide Over 3.3 Billion Mobile Phone Users World Wide!

45. Designing for mobile

49. .mobi is the first and only Internet domain specifically designed for the mobile. It works on any phone on any network anywhere in the world.

50. .mobi thinking is not .com thinking

53. Build your own mobile website in 5 minutes for free http://www.mobisitegalore.com

54. Mobile Trends that will impact consumer adoption:

55. 2 more factors…

57. Let’s continue the conversation… Email: [email_address] Voice or SMS to 416-729-4268 LinkedIn profile: http:// www.linkedin.com/in/phryl Follow me on Twitter: http:// www.twitter.com/phryl Follow my Mobile & Interactive marketing blog: http:// www.burningthebacon.com http:// m.burningthebacon.com (mobile version) ‏ Check out other contributions at: http:// www.onedegree.ca http:// www.canadianmarketingblog.com / Phil Barrett (.mobi) ‏ Senior Director, Mobile & Interactive Carlson Marketing