hear my Public relation assignment

1. 1
សសសសសសសសសសសសសស
សសសសសសសសសសសសស
សសស
សសស
PUBLIC RELATION
Assignment
Creat The Sponsorship Program on
Lecturer Event
: Eng Leaphea
សសសសសសសសសសស : សសស
សសសសសសសសសសស សស Marketing
សសសស
សសស _

2. 2
សសសស :
សសស
. សស សស
ស សសស . សស សស​
សស សស
. សស សសស
ស សសសស . ស សសសស
ស សសស
. សស សសស
សស សសស
. សស សស
ស សស
. សស ស
សសសស
​. ស សសសសស
ស សសសស
. សស ស
សស ស
.សស
សស
. សស សសសសស
ស សសសសស
. សស សសស
ស សសស

3. 3
Outline
• I. Sponsorship concept
• II. What should you sponsor?
• IV . Sponsorship levels
• V . Value of Sponsorship
• Activation
• Affinity Transfer
• VI. Example of Sponsorship

4. 4
I. Sponsorship concept
• Sponsorship សសសសសសសសសសសសសស
សសសសសសសសសសសសស
សសសសសសសសសសស សសស​សសសសស សស
សសសសសសសសសស ស​សសស​សសស ស
សសសសសសសសAdvertisingស
សសសសសសស
• សសសសសសសសសសស
សសសសសសសសសសសសសសសសសស​សសសស​
សសស​ស​សសសស​សស
សសសស​សសសសសសសស​សសសស សសសស)
សស​សសសស​សសសសសសសសស(សសសសស
សសសស(សសសសស សស
ស​សសស សសសស)សសស សសសសសសស​
សសសស​សសស
សសសសស​សសសសស​សសស
សសស​សសសសស​សសស​សស

5. 5
I. Sponsorship concept (cont’)
• សសសសស​ស​សស​សសសសសសសសសសសស
សសស​សសសសសសសសសសសសស​សស​ស
សសសសសសសសសសសសសសស ស​សសសសស​
សសសសសសសសសស សសសសសសសស​សសស
សសសស​សសសសសសសស
ស​សសសស​សសស​សសស
• សសសសសសសសសសសសសសសស​សស​សសស​
សសសសសសសស​សសសសស​ស​សសសសស​សស
សសសស​សសស​សសសសសសសសសសសស សស
សសសសស​សសស​សសសស​សស​សសស​សស ស
សសសសសសសសសសសសសសសសសសសសស
សសសសសសសសសសសសសសសសសស​សស​
សសសសសសសសស​សសស
សស​សសស​សសសសសសស

6. 6
II. What should you sponsor?
សសសសសសស
សសសសសស Sponsorship សសសសសសស
សសសសសសស
• សសសសសសសសសសសសសស សសសសសស
សសសសសសសសសសសសសស សស​សសសស
សសសសសស​​ សសសសសសសសសសសសសសស
សសសសស សសសសសសសសសសសសសស
សសសសសស
សសសសសស
• សសសសសស​សសសស (សសសសសស) សសសស
សសស​ស​សសសសស សសសសសស សសសស
សស (សសសសស សសសសសសសសស​សសសស
សស សសសស) សសសសសសសសសស​ស​ស​
សសសសសសសសសសសសសស
សសសសសសសសសសសសស

7. 7
II. What should you sponsor? (Cont’)
• សសសសសសសសសសសសសសសសសសសសសស
សសសសសសសសសសសសសសសសសសស​ស​សស
សស​សសសសសសសសសសសសសសសស​សស
សសសសសសសសសសសសសសសសសសស
សសសសសសសសសសសសស​ស​សស​សសសសសស
សសសសសសសសសសសសសសសសសស​សសសស
សស
ស

8. 8
III. How to Create the Sponsorship
• Asked/Contact Director of Member Events /Sale
Advertising of Event
• Sent Logo & Company Profile listed to the event
• Was Charge by the event
•

9. 9
IV . Sponsorship levels
Sponsorship programs like Principal, Diamond,
...
• Platinum sponsor
• Gold sponsor
• Silver sponsor
• bronze sponsor
• Individual sponsor

10. 10
V. Cost of Create the Sponsorship
Program
• Not specific According to the level of
Sponsorship that you apply and …
• kind and size of the Event

11. 11
V. Value of Sponsorship
•Building awareness & recall
AwarenessInterestPreference
LikingTrialAdoption
•Activation
•Affinity Transfer

12. 12
Activation
• Is Prominently displayed at the event.
• Communicates ways fans can do business with
them
• Enlightens and informs fans about their
products/services.
• Stands out among other sponsors of the property

13. 13
Affinity Transfer
• Brand commitment (as well as other brand
attributes) can be compared between those in
the market who are exposed to the sponsorship
& those who are not.
• Assuming otherwise equal exposure to the
brand’s communications, …
• provides the value of the sponsorship.

14. 14
VI. Example of Sponsorship
Cambodia IT & Telecommunications World Expo 2011.

15. 15
Example of Sponsorship
Cambodia IT & Telecommunications World Expo 2011.

16. 16
I. STANDARD SPONSORSHIP BENEFITS
Once becoming our sponsor, you shall automatically enjoy
these following benefits:
• Have your Logo & Company Profile listed on the
Event’s Show Directory
• Have your Logo placed on all printed marketing
materials such as leaflets, posters, tickets.
• Have your Logo placed on Event’s attendee e-
newsletter (available upon receipt of signed contract)
• Have your Logo placed on the Website’s Sponsorship
sub page
• Have your Logo placed on event’s backdrop
• Your Logo will appear in the advertising content of this
event on some popular newspapers & magazines.
• Have two conference invitations & one Gala Dinner
invitation

17. 17
Prasac Sponsor compaign buy
Cambodian Product

18. 18
សសសស:
សសសស
• http://www.torok.com/articles/marketing/Sponso
rshipCriteria.html
• http://www.idgcambodia.com
• http://www.cambaonline.org/?q=node/5

19. 19
សសសស សសសសសស
ស ស ស សស ស ស ស ស ស ស
ស ស ស ស ស ស ស!!!
សសសសសស