The document discusses offering an OTT service management platform that interfaces with various vendors. It outlines challenges in deploying commercial OTT services and how the platform can help integrate OTT with existing telco infrastructure and systems like OSS, BSS, billing and content delivery. The platform supports ingesting and delivering content to various devices while integrating social features, analytics and recommendations.

1. Offering a OTT Service Management
Platform that Interfaces with an
Agnostic Vendor Ecosystem

2. Introduction and Overview
We develop an End-to-End Telecom focused OTT/VOD technology
delivering to a multitude of web-connected media devices. We
empower Telecoms and Operators to compete with Direct to
Consumer OTT technologies.
Clients are empowered to
• Securely deliver video on demand content to their consumer base
• Revenue positive results from launch while reutilizing existing infrastructure
• Recapture costs by delivering VOD on-net and not sending VOD to other networks
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3. Challenges in Deploying a Commercial OTT Service
IPTV vs. OTT - weight of capital deployments and infrastructure
requirements
What are our paths to deployment?
• Path for OTT and IPTV convergence
• Leveraging OTT to extend reach
• Attacking new devices and markets in an unmanaged format.
Deployment of a converged OTT experience, independent and instead
of a IPTV service.
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4. Interfacing with Telco Operational Components
Interfacing with the OSS and BSS Platform
• Integration of Support System
• Handling Customer Care for a seemingly borderless service
• Development and Enforcement of Business Rules
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5. Billing Integrations
Integration of Billing Methods, Telco and User Enters
Mobile Number
External
• Singular and Recurring Billing
• Interface with Telco Billing User Verifies
• Mobile Capabilities Mobile Shortcode
• Direct Bill (Post Pay) Capabilities
• Interface with Credit Card Billing
• Development of Wallet Capability, ability to
Transaction
recharge account Authorized
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6. Ingesting of Content
Handling Ingest of Content
• Ingest and Standardize content to ensure device compatibility
• Setting content to DRM formats ensuring compatibility with
diverse content specifications
• Integration with existing Head-end encoding systems, or ingest
of local catchup content provided by IPTV Head-end.
• Ingest of live streaming from encoders and transcoders in both
encrypted or clear variable bitrate formats
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7. Content Sourcing with External DRM
Content Sourcing, Handling External DRM
• Ingest of Third Party Keys from Existing
Systems and Content
• Integration with External CAS for
handling of high value content
• Dynamics on content entitlement to
ensure interfacing with multiple systems
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8. Content Delivery Network
Flexibility in content delivery,
sourcing from multiple CDN's
• OTT presents a service without walls, which
means costs in region outside the control of
the telco
• CDN blending and distribution based on best
available rates in specific regional hubs
• Federated CDN efforts ongoing to offer
blended bandwidth services
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9. Productization and Packaging
• Ability to deploy various business models. Dynamic adaption of
models based on reporting and forecasting
• Implementation of TVOD, SVOD, AVOD models - applicability of
these models to the content
• Telco ability to select and repackage content into custom
packages that allow the user access to a rich selection of
services from the telco
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10. Social Integration within Applications
• Including of Social Functionality such as
Facebook, Twitter, and other social communication
services within OTT
• Expose customization, service customization to the user
• Content recommendations and presentation that is based
on recommendation while weighing business model for
the telco.
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11. Wide Distribution – Supporting Every Device Platform
• Addressing Telco Controlled Devices -
Traditional STB, offering hybrid integrations of
OTT within an IPTV service and
environment, integration with SoftatHome
• Expanding Services to Living
Room Devices exposed to
consumers - Boxee, Roku, LG
SmartTV, Samsung SmartTV
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12. Reporting, Analytics and Heuristics
• Recommendation Engine, Integration with recommendation
software systems
• Increase of ARPU by providing intelligent selections for each
consumer
• Enabling business analysts to review and react to service
analytics and performance metrics
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13. Final Thoughts in Closing
• For the Telco, OpCo and Broadcaster - OTT is an absolutely
critical service that needs to be closely evaluated
• Implementation of the service, while requiring less overall
CapEx and upfront costs does request a wealth of integrations
and factors to be commercially viable
• OTT allows telcos to break down the walls of their network and
build regional and potentially global services
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14. Questions and Answers
Thank you for your time this afternoon!
Tony Bevilacqua
PHXX
• VP, Business Development
• Phone: +1-407-754-8654
• Email: tony@phxx.com
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