Pom boutique business plan

2. Company Description
• Introduction
• Woman’s clothing and accessories boutique in Nassau,
Bahamas
• Women ages 15-30, professional with disposable
income.
• Mission Statement
• “To make shopping a pleasant, yet inexpensive
experience for Bahamian women ages 15-30, while
providing their lives with a sense of confidence and
beauty.”
• Tagline
• “Fabulous is understatement”

4. Management Team
Founders Ownership 50%/50%
Val Butler
• Miami, Florida
• 2 years retail experience
• 4+ years in customer service
• Co-founder of Port of Miami Boutique (60% ownership)
Amber Rolle
• Nassau, Bahamas
• 4 years retail experience
• Degree in International Business
• Co-founder of Port of Miami Boutique (40% ownership)

5. POM Organization Structure
Founder(s)/CEO
Marketing/ Merchandise
POM Manager Book Keeper
Promotions Buyer
POM Assistant
Manager • Total Fulltime Employees – 2
• Total Part-time Employees – 8
POM
Associate
Staff Arrangement for Store Hours
1 Manager and/or Assistant Manager
2 POM Associates

8. Overview
• Latest trends at the best prices
• Dresses, jeans, tops, accessories, swimwear, personal styling services, etc.
• Cater to the Bahamian women ages 15-30
• Located along Bay Street in Nassau, Bahamas (Island of Providence)
• Unique and exclusive selection of merchandise (2 per size– 2S, 2M, 2L)

9. Challenges and Risks
• Delay in store opening
• Overstocked inventory
• Shortage of inventory
• High importing costs
• Decreased in sales
• Shrinkage
• Competition

11. Year 1 -Overview
• Raise awareness.
• Position ourselves in the market.
• Loyal clientele.
• Engage the community.
• Take advantage of word of mouth, social media PR.
• Reach our goal of $162,235 in sales for the first.
• Acquire a database of clients and prospects of at least
5,000 people.

12. Positioning
Port of Miami Boutique provides with unique and
fashionable yet, affordable clothing for women in
Nassau, Bahamas.
Our brand personality is:
• Stylish
• Innovative
• Exclusive
• Feminine
• Fun
• Approachable & sophisticated.

13. Points of Differentiation
• Only store with Miami-style fashion.
• Unique styles currently not found in the island.
• Strong competitive advantage on quality and pricing
• Committed to make a positive impact on our community
through free seminars.
• Weekly online updates

14. Product Attribute Map
Christian
Dior
High
Coles of
Nassau
Bold &
Beautiful
b
Style + Quality
POM
Boutique
Bahama
Hand Prints
The Straw
Market
Low PRICE High

15. Pricing Strategy
• Value based strategy
• Margins from a 25% to 100%.
• Clothing may have an average of 50% profit margin.
• Jewelry could enjoy up to a 150% margin.
• We will research to obtain merchandise that is fashionable yet affordable
so we can translate these benefits to our clients.

16. Promotional Mix
• Industry related trade shows.
• Unique visual displays in storefront on a weekly basis.
• Free 2-hour beauty and fashion seminars held the last Friday of every month at our
boutique with guest speakers.
• PR in the local community featuring our free seminars and testimonials.
• Facebook and Twitter updates featuring new product arrivals among other industry
related information.
• Social media contests to periodically feature our Facebook followers as models for
new arrivals.

17. Promotional Mix (cont)
• Direct mail – seasonal postcards
• POM Boutique Web Site.
• Ads on targeted publications such as University magazines.
• Loyalty program featuring discounts for returning clients.
• Merchandise or possible seminar sponsors’ giveaways to loyal
customers.
(free sample kits, etc)

21. Sales Forecast
Sales forecast per month

22. Monthly Sales Forecast

23. Break Even Analysis

24. Budget

26. Year 2 website maintenance costs:
Ongoing costs starting year 2:
• Domain name and Hosting - $130 yearly with Godaddy.com
• Search Engine Optimization - $1200
• Site Design Changes - $500 per year
I LOVE
POM