We are all familiar with the three R’s associated with learning (Reading, wRiting, and aRithmetic), but do you know about the three Cs of social media success? In a world of increasing noise levels where it is becoming difficult to establish a distinguishable presence and brand, the three Cs are the foundation upon which to build a meaningful rapport within the virtual realms of the Internet. So what are the three Cs? This presentation will introduce you to the 3C Model. However stay tuned for the 3Cs of Social Media Success Spreecast in May (http://www.spreecast.com/users/jon--76)

1. 3Cs of Social Media Success
™ The PI Social Media Network 2014
The Power of Content – Context - Contact

2. 3Cs of Social Media Success
™ The PI Social Media Network 2014

3. 3Cs of Social Media Success
Brand Building Goals
• Increase public awareness
• Extend your brand’s reach and influence
• Build participation in social media
• Provide a nimble response capability (service and
support)
REMEMBER; People do business with whom they Know,
Like and Trust
™ The PI Social Media Network 2014

4. 3Cs of Social Media Success
Identify and Clarify Tangible Results Goals
(Financial/Participatory)
• Whether you are selling a product or providing a service
you must “BUILD” capacity to evaluate and continuously
improve your social media strategy.
REMEMBER: You can’t Manage what you don’t Measure
™ The PI Social Media Network 2014

5. 3Cs of Social Media Success
Content
Context • Social & Traditional Media
Contact
BloggingInformation Sources
™ The PI Social Media Network 2014

6. 3Cs of Social Media Success
• Social & Traditional Media
Contact
Context
Collaborative
Repository
Blogging
Your Website
™ The PI Social Media Network 2014