Squidoo for the pi

Joe Seanor presents:

9/1/2010 Copyright 2010 PI Mall LLC and Joseph Seanor

Housekeeping Notes
 All phones are muted during the call
 There is a chat function where you can
ask me questions that I will be
answering during the call.
 You will not get a certificate for this free
class.
 This class is my way of giving back, and
trying to do what I can to help YOU do
more with your business.


Housekeeping Notes
 Plus, maybe you will take a class from
me in the future, or better yet
 Buy a copy of Surf Anonymously…
 Check out the new Internet Predator
Tracker website!
 And make sure to stay up to date with all
the new software I have coming out in
2010


Copyright
 All material in this presentation is Copyright
2010 by Joseph Seanor and PI Mall LLC.
 Any reproduction in physical or electronic
format is not allowed without the written
permission of Joseph Seanor.
 All material is original content developed by
Joseph Seanor
 If you wish to use this information in a
presentation of your own, or in other
materials, please contact me at:
jseanor@cibir.net


Joe Seanor
 I currently hold the following certifications:
 CISSP—Certified Information Systems Security
Professional
 NSA IAM—National Security Agency Information
Assessment Methodology
 CEH—Certified Ethical Hacker
 CCNA—Cisco Certified Network Associate
 CCDA—Cisco Certified Design Associate
 MET—Master Email Tracer
 Author of 17 books, current book is The Black Book on
Corporate Security, where I wrote the section on
Converged Network Security.
 10 years Central Intelligence Agency
 14 years Private Investigator
 7 Years AOL Senior Investigator for Computer Crime


What is Squidoo?
 Squidoo was created in 2005 by Seth
Godin, a marketing guru.
 Squidoo gets over 10 million hits a month.
 When you create a page on Squidoo, it is
called a “Lens”.
 Each Lens gets its own PageRank from
Google (very important)
 Each lens has a built in RSS feed (very
important)
 You can make money from the lens itself
from Squidoo.


Why Squidoo??
 According to Seth, he named it that
because a Squid’s eyes have “lens” on
them to “view the world.”
 So, when you write, its called a Lens
 And he added the extra oo at the end,
because companies with the oo in their
name have done very well.
 Google….Yahoo….


Why use Squidoo?
 Answer these questions:
 Is your online business lacking traffic?
 Does your website need more help in terms
of making income?
 Do you have a product or affiliate product
you want to sell?
 If you answered YES to any of these,
Squidoo is the way to get FREE traffic!


Wait..make money?
 Squidoo has a number of built in affiliate
programs that you can easily add to your
Lens.
 The two biggest ones are: Ebay and
Amazon.
 By adding the Ebay affiliate, you can
promote Ebay auctions.
 By adding the Amazon affiliate, you can
promote any products on Amazon.
 Be aware, you will share the revenue with
Squidoo if you do this.


Why is it so important?
 Well, today's business world is cut throat
now and everyone is fighting for every
penny.
 It is a war out there and you need to use
every tool you can.
 How do most people look for a PI? Yellow
Pages? Or Google?
 You can pay for the top ranking on Google,
but everyone knows that is a paid system,
so most look right below that.


Organic Traffic
 All the listings below the paid listings are
considered Organic Traffic.
 Squidoo is a GREAT way to get these
rankings increased.
 But, Squidoo is one part of the system,
but it is a vital part.
 This is one way to get your company or
yourself listed at the top of Google


Before you sign up
 Before you sign up, you need:
 Email account
 I suggest that you use Gmail as your
account and not your business account.
 Why? You may create Lens on many
different subjects then just your
business.
 Create a Twitter account
 Create a Facebook Profile


How do I sign up?
 All you need to do is go to:
 http://www.squidoo.com


Sign-up


What do you want to write?
 You need to be able to write about
something on your lens that meets the
following:
 Something your interested in
 Something you are passionate about
 Some that you can write more that once
about.


Not sure what to write about?
 Still can’t think of something?
 But you want to write something on your
own?
 How about this!


Joe’s SECRET TIP
 Can’t think of something to write about?
 http://answers.yahoo.com
 And then click on Search for Questions!
 This is a great place to look for
something to write about for your
Squidoo Lens.


What's your lens about?
 Now you need to decide what are you
going to write about.
 HINT: the title of your lens should be
related to what you want done.
 Meaning, you want better rankings in
Google?
 Think about what a client would type into
Google to find you. NOT PI, think
LONG TAIL.


Long Tail???
 Keywords are the way search engines
work.
 Keywords are: PI, Private Investigator,
GPS, etc
 FORGET GETTING THE TOP
RANKINGS FOR THOSE!!
 Besides those are worthless keywords,
people using those are browsing. You
want BUYERS.


Long Tail Keywords
 Long tail keywords is where everything
is at now, and what you need.
 Consider the following list:
 PI
 Private Investigator
 Private Investigator in GA
 Divorce & Private Investigator in GA
 Which do you think is someone looking
to hire right now?


First step RESEARCH
 The first thing you need to do is
RESEARCH what you want to write about.
 What do I mean by this?
 Search Squidoo for Lens that are similar to
what you want to write about.
 Look at what they did, how they arranged
things and look at their ranking.
 Next, go to the Top 100 and look at the Top
100 Lens, see what they did to get that
ranking.


Second Step
 Gather your resources
 You will need your material for your lens,
so it is best to have it ready before you
write your lens.
 What you need to have
 Video
 Pictures
 Websites
 Blog


Now your ready!
 Now it is time to setup your profile.
 Go to My Dashboard


Squidoo Profile
 You BETTER put up a profile!!
 Remember, Squidoo is ALL about
setting you up as an EXPERT.


Squidoo Profile
 Add a Photo
 Add a Bio
 Enter some external links:
 Blog (use your PI Mall Blog)
 Twitter account
 Facebook page
 MySpace page
 Enter some other lens you like
 Enter some basic “favorites”
 Check your Social Applications Settings


Squidoo Profile
 Make sure that you enter good
descriptions!
 What do I mean?
 Not “I’m a Private Investigator”
 Enter “Expert Divorce Private
Investigator in Atlanta GA”
 NOTE: See the keywords!


Squidoo Profile
 Favorites?
 Not “reading books, hiking…”
 Enter “My favorite thing is dealing with
the tough divorce cases in Atlanta GA as
a private investigator”
 NOTE: See Keywords again!


Joe’s SUPER SECRET!!
 Surf Anonymously!!
 Why????
 Wait and see!!!!


Creating your first Lens
 Now back up to the top and right next to
the flaming eye, click on “Make a new
lens!”
 Now that you are ready to create your
lens, lets get moving.


Creating your first Lens
 NOTE:
 Avoid putting too much sales jargon into
your Lens
 Definitely do some research on the affiliate
links that you place on your Lens, make sure
they are profitable.
 Provide REAL information.
 The law at Squidoo is that you must provide
useful and valuable information to your
readers.


Lens title
 So, for this I would name my Lens
either:
 Private Investigator in Georgia
 Hiring a Private Investigator in Georgia
 Hiring a Divorce Private Investigator in
Georgia
 (I expect to see those lens tomorrow!!)


Lens title
 Remember, your lens MUST be keyword
rich!
 Use the keyword that you want to rank
for in the title of your lens.
 So, when it comes time to pick your
URL, it will look like:
 http://www.squidoo.com/main-keyword-
here


Lens title


What is the goal for your page?


Create a Title and URL


Tag your page


Tag??
 Tag = Keyword


Tag your page
 You need to think like you are using Google
to find the EXACT thing you want.
 If you are looking for a PI in Georgia, would
you just enter “PI?”
 So, whatever you are writing about, think
like you are surfing the web, what exact
words or close to it would you use?
 Also, it shows 4 keywords, but Squidoo
really allows up to 40! I suggest you use
AS MANY AS YOU CAN!
 Another keyword secret to follow….


Keywords/Tags
 So, as I have said before, think like
someone searching for your business
 What would they type in to find your
exact business?
 Not PI, or Private Investigator, think
more words
 These are your keywords or Tags


Joe’s Secret Tip
 Try this website for FREE Keywords
 https://adwords.google.com/select/Keyw
ordToolExternal
 Lets see what we get from this!
 These are the keywords that you use as
Tags on your lens.


Welcome to your lens!


Welcome to your first lens
 Upload a picture! Everyone wants to know
that you are a real person.
 So, click on Introduction, Contents &
Discovery Tool… EDIT
 Start filling in all the blanks and upload that
picture!
 Go up to the top and click on Table of
Contents, turn it on!
 Then click on Discovery Tool, and turn it on,
but you have to add 3 favorite lens. Always
use ones with high ranks
 Once that is done, click on SAVE


Adding modules
 In order to have a good lens that
Squidoo likes, you need to have at least
8 modules on your lens.
 Also, you should update your lens at
least once a week.
 What is an update? It could be a new
text module, a new RSS feed, anything
really.


More on Modules
 Squidoo is looking for at least 8 modules
for your lens if you really want to rank.
 At least
 4 text modules
 1 video
 1 feedback
 2 Mix and Match (Amazon and twitter for
me!)


Squidoo Menu
 Here is one menu you will see as you
keep coming back to work on a lens


Modules
 Modules are the different parts of a
Squidoo lens.
 There are many to choose from, here
are a few of them.
 And remember, try and keep them in the
same are or something that you can
make relate to your lens.


RSS..add your blog
 Okay, next you want to add your blog,
this will be an RSS feed.
 RSS is Real Simple Syndication, it’s a
way to get the news out about a page
quickly.
 You can sign up at www.wordpress.com
and get your free Wordpress blog.
 Make sure you title the blog after what
you page is about! Or after your name.


New Text Module
 This is where you do your writing.
 Give the module a title, subtitle and then
start writing.
 It will tell you when you have written the
basic amount, but be sure to write more.
 Don’t write to much, since you can add
another text module with more in it.
 And that is a secret, every two or three
days, add a new text module, or a new
item to your lens. This keeps it fresh.


Text Module
 When it comes to writing on Squidoo,
don’t worry about being perfect!
 If you do, you will take forever to write
just one lens.
 Think like Nike, Just Do It!
 As you get more and more experience
with Squidoo, you will get better and
better at writing.


Amazon module
 If you want to use the Amazon module,
here is where you can configure it.
 Remember, that you are sharing any sales
with Squidoo.
 Give the module a title, subtitle “Stuff I think
is cool on Amazon” and then choose what
will be shown.
 You can let Amazon pick or you can.
 If you have any products of your own in
Amazon, then you want to pick the items.


Flickr Photos
 Next you can add some photo’s from
Flickr.com
 Flickr.com is a web 2.0 website that you
need to sign up for in order to show any
photos.
 Now you do not need to use this, but it
does help.


Flickr
 Maybe you do not want pictures of
yourself up on Flickr.
 What about screen shots?
 What about cars
 What about computers
 What about cell phones?
 Any picture can be used, but try to make
it something you can tie to your articles


YouTube video
 In this section, you can add a YouTube
video that is about the subject your are
talking about.
 I STRONGLY suggest that you make the
video!
 Now, don’t get nervous, it does not have
to be a video of you, it can be a
Camtasia presentation of something
 Or it can be a general picture and an
audio recording of you talking.


YouTube
 Make as many of these as you can, they
are a great way to get rankings and they
really help out with the Squidoo lens
 People really like the videos in lens
 And…..


Joe’s Secret Tip
 Don’t want to make a video?
 BUY ONE!
 Yes, go to www.youtube.com
 Find the HOTTEST videos on YouTube
and check the account.
 Odds are its someone you can approach
and offer say $100 for the video!
 INSTANT traffic!


Reader Feedback
 Yes!
 Set this module up for anyone to leave
comments.
 Best of all is for you to create an alias
account and put a comment about your
lens.
 Wait….what did you just say Joe???


Del.icio.us Bookmarks
 Yes!
 You will need to sign up at:
www.delicious.com and setup an
account.
 Here you will add a list of bookmarks to
sites that you have and also to other
sites about your topic.
 If you don’t want to use any others, then
use links to US Government sites.


 But how do you find all of these
Government websites to bookmark?
 www.google.com/unclesam
 Just search on the keyword you want to
bookmark and let Google do the rest!
 These are Government only websites
that have been indexed by Google.


 Don’t just use your main page as a
bookmark.
 Use each of your internal pages as a
bookmark as well.
 Make sure each page is SEO ready as
well.
 That means, description, keywords and
title with anchor text.


Plexo Amazon Voting
 I wouldn’t worry to much about that
module.


Blog posts from Google
 Yes
 Here you can add a search that will look
in any Google blogs and then post the
results to your to your lens.
 Very easy and very effective.


Modules to check out
 Conan O’Brien Videos
 Craigslist
 Dilbert
 Did you know?
 Digg
 Discover Our Town
 ESPN
 Google maps


Bio?
 Did you fill out your Bio?
 You should do this, it will help in making
this a more personable experience for
everyone and get your lens ranked
higher.
 Remember Facebook Profiles?? Make
sure to use KEYWORDS in your Bio!
 What about your Facebook badge??
 Also, don’t forget the photo!


Tags
 Okay, like I said before, Squidoo allows
up to 40 tags
 USE ALL OF THEM!!!
 Just go to the section on the right hand
side that says Tags
 Next click the down arrow
 Now, click on the Add More Tags, and
keep adding until you reach the 40 tag
limit.


What now?
 Now it is time to hit the Publish button!
 Once you do this, your lens is ready to
go.
 Scroll to the bottom and you will see
where you can send it out on Twitter
 And you can also send on Facebook,
just click on the link!


Updates
 To have a successful lens, you need to
update the lens.
 Or as they say “give it some love”
 A good schedule is at least once a
week.
 Just add a new text module
 A new picture
 A new video, anything.


RSS
 RSS stands for Real Simple Syndication
 It is a way to send out your webpage as
a “news” item.
 Your Squidoo lens has a built in RSS
box.
 Make sure that every time you update
the lens, you send out an RSS blast.
 I use RSSBot for all of them


RSSBot


PING
 Once you have done the RSS update,
you need to PING the RSS feed.
 If you use RSSbot, like I do, it has that
option built in.
 This is how you get the word out on
Google about your page.


RSSBot
 Easy to use
 Just put in your RSS feeds from each of
your Web2.0 sites
 And Submit!
 You can have multiple projects with this
as well.
 And allows you to ping up to 23 services
as well!
 Price $29.95


Socialmarker.com
 This site is GREAT for your Squidoo
lens.
 Just go to this FREE site, well you can
pay for faster service if you want.
 Add to the site your Title, your URL (full
squidoo url remember), and a text
discription, and your tags.
 It will then submit it to 50 social
bookmarking sites!


Bookmarking demon
 Bookmarking Demon is the program to use
in order to do this!
 A very easy program to use, and it really
automates everything you need to do in
order to bookmark all of your Web 2.0 sites
and your Money site.
 Now, the best part is, this program will
create all the accounts for you
 And the program will then bookmark your
sites using all of these accounts that are
setup.


Bookmarking demon


Bookmarking demon
 You can run multiple projects with this
program!
 And, it has timers for posting the
bookmarks
 It has a proxy list that you can import in
order to use this!
 Huummmm….like my list with Surf
Anonymously????
 YEP!
 It can hide itself as well!
 Plus, it is only $147!!!


Update your lens!
 How often should you update your lens?
 At least once a week is good, add a new
text module, a new video, etc.
 If you really want to wait, you can go
once a month, but that is a long time!


JOE PLAN FOR SQUIDOO
 Here is what you need to do after you
create your lens, or UPDATE your lens:
 Grab your RSS feed from your lens
 Add that to RSSBot
 Submit it via RSSBot
 PING IT with RSSBot
 Add it to Socialmarker.com
 PING IT
 THAT’S FOR A NEW LENS OR AN
UPDATE!


Mailing list?
 If you do not have a way to collect
emails for a mailing list, you are missing
out BIG TIME!!
 Go here: http://www.aweber.com
 They have a $1 trial for a month.
 Very easy to use, I use it!
 Not sure you need a mailing list? Email
or call me, I can tell you why you MUST
have one.


To wrap up
 At this point you should be ready for
your first lens.
 Just jump in with both feet
 I know there is a lot to setup at first, with
the other sites, but once that’s done it is
real fast.
 So, go out there and setup your first
lens.


Lens ideas
 How to hire a PI
 What to do if you suspect cheating
 How to use a GPS tracker
 Websites about divorce
 Security and yourself
 Home Security
 Personal Protection


Wrap up
 Start writing your lens NOW!!!!
 Don’t wait!
 NEVER, EVER say “Its not perfect yet”
 IT NEVER WILL BE!!!
 Just write, write, write
 The more you practice, the better you
will get at this, TRUST me, that’s what I
do!!


Consulting with Joe
 A lot of people have been asking about
this.
 Email me or call me for times and what
to consult on.
 My rates to PI’s only is $50 per hour.
 You can find the link at:
 http://www.pimall.com/joeseanor/


Joe’s SUPER ULTIMATE SECRET!
 Here is the thing about Squidoo
 Not just my last Super Ultimate Secret,
but a NEW ONE!!
 One of the things that Squidoo looks at
with your lens, is not only the number of
modules and keywords.
 BUTTTTTTT


 Your Lens ranking by others!
 And the other social media there!


 So, you have to hope that people like
what your write.
 You could put up banners on websites.
 You could post on blogs, and send out
tweets.
 (yes, do all of those)
 And then you could do something else,
something NOT for the faint of heart…


 You could FAKE IT!
 HUH???
 That means, create a BUNCH of
Squidoo accounts, FAKE ONE’S
 And rank and rate your own lens!!!
 BUT
 You have to use an ANONYMOUS
connection to make sure Squidoo does
not link those fake accounts to you!


 That means using something like
 Surf Anonymously!
 One click and your proxy changes!
 Your in a different part of the world!
 I will still keep it at $50 for everyone
tonight, use the discount code:
 Squidoo
 By the way, it’s being listed now for $100 a
copy in the PI Mall Affiliate program and at
Clickbank.


 Here is another thing
 To fake it, you will need email accounts
 That’s a lot of work
 NOPE!
 Guerrilla Mail!!
 http://www.guerrillamail.com/
 Free service that gives you a temp email
account for 60 minutes!


 Setup your temp email
 Setup your temp Squidoo
 And rank/rate away!!!
 REMEMBER, you made me a Sgt
Schultz promise!!
 YOU KNOW NOTHIIINGGG!! (About
this secret!)


Contact information
 Email:
 jseanor@piclassroom.com
 jseanor@cibir.net

 Phone: 404-202-1799 (9am to 6pm
please)


Thank you!


Squidoo for the pi

Recomendados

Recomendados

Más contenido relacionado

Último

Último (20)

Destacado

Destacado (20)

Squidoo for the pi