Everything we know transmedia wrong by Dan Hon
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Slides that supported Dan Hon's presentation at PICNIC '10 during the special "Everything We Know about Transmedia is Wrong" www.picnicnetwork.org
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Everything we know transmedia wrong by Dan Hon
- 1. Hello Everything we know about transmedia is wrong by Dan Hon
- 2. Hello What do I know about transmedia?
- 3. Before, I was at Six to Start,
- 6. Before, I was at Six to Start; before that, Mind Candy,
- 9. Before, I was at Six to Start; before that, Mind Candy, and before that, I was a lawyer.
- 12. So. Transmedia.
- 13. “ARRRRRR ,” G said the pirate.
- 14. “ARRRRRR ,” G said the pirate. (She meant Alternate Reality Game).
- 24. Stop. Youʼre doing it wrong.
- 25. No more of this shit:
- 26. Viewing source code “De-stegging” Waiting Codebreaking More codebreaking Esoteric knowledge Viewing more source code Solving stupid puzzles Buying stock in UV torch companies More waiting Not telling me what to do
- 27. “This is not a fucking game” Lazy calls to action Helping a teenage girl Helping an attractive teenage girl Helping an attractive amnesiac teenage girl “The fucking order” Treasure hunts Millions of blog entries Jumping through fucking hoops Masturbatory platform excitement
- 28. Bad storytelling is just bad storytelling.
Editor's Notes
- According to Nic and Paul I either started about 3 weeks ago, or 17 years ago. I’m pretty sure it’s 3 weeks, but those guys are apparently in charge of quite a few things. So I guess I’ll be taking my sabbatical now, ta.
- So, this is me.
- Re-imagined storytelling for Penguin and won awards Created a teen drama for Channel 4 Education called Smokescreen Worked with W+K on Misfits Royal Observatory Disney
- They make a kids virtual world now
- Did Perplex City, an ARG.
- See? Lawyer. Also I got a skin job.
- ... and it’s not contagious. I think. I thought I’d never have to fill timesheets in again. Oh well.
- I was going to speak about this, but apparently had a few problems. I’ll have an informal chat about it during workshops.
- ARG actually means “really geeky thing that was really cool at Cannes a while back and won 42 Entertainment lots of awards, but no one’s really sure what they’re good for.”|
- A.I. Artificial Intelligence. 2001. One of the best ones. Met my wife through this.
- 2012. Quite good at attracting crackpots.
- Why So Serious? Because people who love Batman need more of a reason to love Batman.
- Conspiracy for Good - Tim Kring / Company P / Nokia TEVA, because Tim Kring’s already ruined one hopeful TV series.
- Heroes. Comic book, online, etc. Blogs, etc.
- Ken Eklund and Jane McGonigal / World Without Oil. Yes, but? How many players? How much behaviour change? Lots of noise, but any real effect?
- Jane McGonigal / Urgent EVOKE. Problem in third-world countries. I haven’t played it. I’m burnt out. Too much hard work. No hook.
- The Lost Ring / McDonalds, AKQA. Not. Very. Good. What the fuck was it? Bad storytelling. Too complicated. Not enough players. What is it?
- A.I. Artificial Intelligence. 2001. One of the best ones. Met my wife through this.
- (This is a reprise of a talk I did a couple years ago at Channel 4. NO ONE LISTENED TO ME. FOOLS)
- No gameification, play, fun, or whatever is going to make your bad story any better.