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Mobile TV: Killer content for the mobile generation?   Dimitri Schuurman  Pieter Veevaete Dr. Lieven De Marez   5th International Conference on  Communication and Mass Media 21-22/05/07, Athens, Greece
MICT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MADUF ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Television: a ‘hot’ concept ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research questions ,[object Object],[object Object],[object Object]
Methodology   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Context for Mobile Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trials min/session min/day Barcelona/Madrid - 16 Paris (Canal +) - 20 London 17,66 - Oxford 24 - Berlin 11-15 -
Content for Mobile Television ,[object Object],[object Object],[object Object]
Watched and wanted content types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion:  Implications of context on content ,[object Object],[object Object],[object Object],[object Object]

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Mobile TV - Killer content for the mobile generation

  • 1. Mobile TV: Killer content for the mobile generation? Dimitri Schuurman Pieter Veevaete Dr. Lieven De Marez 5th International Conference on Communication and Mass Media 21-22/05/07, Athens, Greece
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Trials min/session min/day Barcelona/Madrid - 16 Paris (Canal +) - 20 London 17,66 - Oxford 24 - Berlin 11-15 -
  • 9.
  • 10.
  • 11.