This presentation was given by OneID founder and CEO Steve Kirsch at the pii2011 Venture Forum in Menlo Park, CA on November 15, 2011. For more information on the conference, visit http://pii2011.com.

1. Meet your
new online identity
Steve Kirsch
CEO
OneID, Inc.
2216 O'Toole Avenue
San Jose, CA 95131
(408) 571-6317
stk@oneid.com

2. About me
 Steve Kirsch, CEO
 5 startups over 30 years
 $2B+ market cap
 Visionary products
352
3 kids
1 wife
1 car
cat
usernames
and passwords
2

3. OneID is digital identity done
right
Websites
Enterprise Apps
Steve Desktop, Mobile Apps
Offline (QR or NFC ID)
Convince your Your devices digitally assert your
device URU ID to everyone else
(with your express approval)
3

4. + OneID = Frictionless
e-commerce
Invalid format
Phone/fax numbers Steve Kirsch
Say “goodbye” to…
CEO
must be in the formatOneID, Inc.
stk@oneid.com
(xxx) xxx-xxxx.
4

5. “Best new business idea”
$50,000 grand prize winner
5

6. “How do I
know it is
safe to
login to my
bank or
PayPal?”
6

7. Her Fears Are Justified
Ramnit Worm Variant
August 25, 2011
“…morphed into a serious
threat…capable of draining
bank accounts…”
Banks are not well-prepared.
Ramifications are enormous.
We have the world’s best Link to Article
solution to this problem.
7

8. Digital identity
 “It is, I believe, the #1
most important problem
to be solved as we move
more and more into an
online world.”
 Steve Gibson
Creator of the first anti-
spyware program
8

9. There is only one way to
solve this problem
Think different
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10. User authentication: Today
Enterprise Apps
External Websites
Steve Desktop, Mobile Apps
Offline (QR or NFC ID)
I have >300 different usernames and passwords!
This is unsustainable
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11. Our Solution – Identity 2.0
OneID defines a new digital ecosystem for solving nearly all of
these problems... Nothing else comes close.
Single Identity,
Designed
User Owned Multiple
From Scratch
Personas
User adjusts
Works On All Public key
security v.
Devices crypto
convenience
OneID is a single identity that spans consumer and enterprise.
See slide notes for more info
11

12. OneID is digital identity done
right
Websites
Enterprise Apps
Steve Desktop, Mobile Apps
Offline (QR or NFC ID)
Convince your Your devices digitally assert your
device URU ID to everyone else
(with your express approval)
12

13. What is OneID?
 Next generation digital identity
 A digital identity ecosystem/federation
 OneID is how you would solve the digital identity
problem if you wanted to solve it “right”
 It’s “sort of like” facebook Connect, but:
 Easier to use
 Extremely secure
 Nearly unbreakable w/o sacrificing convenience!
 Much more comprehensive in scope
 User-centric with PK: secure, private, …
13

14. What can OneID be used for?
 Authentication
 Eliminates need for username/password, SecurID
 Extremely high LoA available
 Information sharing
 Enter information only once, including credit card information
 Authorization
 Digitally sign a tokenized credit card to make a purchase: “Pay
Amazon $12.23 USD using my Wells Fargo Personal VISA – signed
Steve”
 Digital claims
 AAA member, Hertz #1 club member, Passport, Driver’s license,
Cisco employee to get proper discount or to get access
 Tickets, digital rights (music, software), physical good receipts 14

15. Why is OneID important?
 We have the world’s best answer to solving
the digital identity problem
 Most user-friendly and most secure ….both at the same time!
 We make it IMPOSSIBLE to phish or keylog your password to get
access to your account. Users can misbehave and they are still
safe
 “Have it your way”…Users LOVE it.
 Most advanced technology; most customer traction; most
powerful; most flexible
 With OneID a user can stay logged in to websites with near zero
financial risk
 Only one password to remember and it is RARELY used
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16. OneID …
 …is the most significant development in
authorization since the invention of the
username and password
 … will nearly completely replace the use of
usernames and passwords within 5 years
16

17. OneID: Single Click To Sign In
17

18. Two-Factor Auth: More secure
& convenient than SecurID
“Blank check”
vs
Outgoing Wire Transfer
Insecure
Recipient: Sasha Orloff
• In-band (vulnerable to MITM)
Amount: $5,000 USD
• Vulnerable shared secret
Bank: CitiBank
• Can’t see what you are approving
Inconvenient
• Another device to carry
• Hard to use
• Wastes time
• Everyone hates them
OneID mobile phone app • Terrible GUI/UX 18

19. World’s most secure identity
2 or 3 independent digital signatures required
Say goodbye to identity theft
Browser Cloud Mobile App
Optional
Active device Identity repository OOB device 19

20. OneID Login Signature Flow
After verification,
✓ Signature C
✓ user is logged in
✓ Website
1
Verifies
6
Signatures
5
2
3
✓ Signature A 4 ✓ Signature B
✓
20

21. Unbreakable security
$1M if you can break into my OneID account
I’ll even tell you
my username and password
to make it easier
21

22. These buttons look alike
 Can you tell the difference?
22

23. Key benefits
For consumers For Service Providers
 Convenient  Higher customer
 Easy to use satisfaction
 Secure  Higher security
 Reduce dropoff
 Reduce fraud
 Easy integration
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24. Why user centric?
 It is the ONLY way to eliminate
the risk of a centralized breach
 Guarantees security and privacy
 Only you can decrypt your data (on your devices)
 Only you can assert your identity
 With OneID, centralized breaches (like SONY) are not
possible; there is nothing to steal. Even if an RP’s
password file is published, there is zero risk.
 Google, Facebook, etc. are NOT user centric
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25. Partner interest in every
segment
 Financial services  Consumer
 Enterprise
 Government
 Education

26. Sales cycle
 T=0 “who are you and why are you here?”
 T=30 minutes “OK, I’d like to deploy this in a
project we are doing.”
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27. Is it easy to implement?
 Can be done in < 5 minutes!
 AutoFill = Add 2 lines of HTML (no server side
changes required).
 Login = about 4 lines of code.
 Signed tokenized purchases = about 4 lines of
code.
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28. Team: 12 people
CEO: Steve Kirsch
 Founder, former CEO of 5 successful startups with combined
market cap >$2B
VP Marketing: Rose Hartwig
 Former VP Marketing Palm
 Turned down CMO job at B&N
Identity systems architect: Jim Fenton
 Cisco’s top identity expert.
Crypto expert: Adam Back
 “THE best guy for this job” – Stefan Brands
“He’s brilliant” –Jon Callas
Director Product Marketing: Brian Kelly
 Co-founded TrustBearer Labs, acquired by VeriSign in 2010
 User Authentication Product Manager at Symantec/VeriSign
CIO: Mr. X
?  Managed staff of 2,800 people and IT budget of $2.7B
 “Federal CIO of the Year” –Federal Computer Week
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29. Availability
 December 2011: alpha
 March 2012: beta
 May 2012: FCS
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30. “OneID is light years ahead of what anyone
else is doing today.”
 Brian Krebs
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