1. a plan for the future
2010
PINELLAS ARTS COUNCIL

2. Pinellas County Cultural Affairs serves as an advocate for the arts, by promoting the development and
appreciation of the arts in Pinellas County through programs and services for the arts industry,
government and the community at large. In addition, the Cultural Affairs Department serves as the local
arts agency for Pinellas County.
The Cultural Affairs Department of Pinellas County will be eliminated on October 1, 2010.
A plan must be developed to create a future organizational structure for the local arts agency designation
for Pinellas County.
At this point:
1. Focus groups are being assembled to gather input regarding the future organizational structure
2. Research is being conducted to identify potential options based on best practices of other
agencies across the country.
3. A task force of key leaders is forming to determine the future of the local arts agenda, based
on input & research.
4. A formal process for determining the organizational structure of the local arts agency is being
presented to the County Commissioners
Current State

3. Development of Future Structure
Community leaders will work together to define the future state
Cultural Affairs
Closes
Strategic Plan Future State

4. Pinellas County Cultural Affairs Department is designated as the local
arts agency for Pinellas County. The Pinellas Cultural Affairs Council
provides oversight to the efforts of the department.
In addition to the efforts of the Cultural Affairs efforts, The Pinellas
Cultural Foundation is a separate non-profit (501 (c) (3)) organization
which solicits and accepts contributions from the general public and
other sources to be used exclusively for the benefit of and to further the
purposes and programs of the Cultural Affairs Department of Pinellas
County.
Interim Plans:
Pinellas County government will close the Cultural Affairs Department on
October 1, 2010. To maintain funding streams associated with the local
arts agency, a new entity must be designated as the local arts agency.
Until the future is created, Pinellas County government will hold all Local
Arts Agency funds until the future state is created. These funds include
both ongoing Local Arts Agency funding and county provided seed
funding to move the Local Arts Agency from Pinellas County government
to the future entity.
Pinellas County government is developing interim plans for how business
will be done after Cultural Affairs closes.
Development of Future Structure
Cultural
Affairs Closes

5. A Task Force of Community Leaders will convene to create the
future state of the local arts agency. The Task Force will
accomplish the following tasks:
• Review local art agency (LAA) models across the country
• Gather input from arts organizations , community leaders and
government through focus groups
• Develop the strategic plan for the LAA
• Create a future structure
• Establish and approve the budget
Development of Future Structure
Strategic Plan
Pinellas County Local Arts Agency
Task Force
Pinellas Cultural
Foundation Board
of Directors Focus
Group
Pinellas County
Cultural Council
Focus Group
TDC
Focus Group
Cultural
Institutions
Focus Group

6. Development of Future Structure
Strategic Plan
George Cantonis - confirmed
Bob Churuti - confirmed
Beth Daniels - confirmed
Barbara Hubbard – confirmed
Susan Betzer - confirmed
Peter Kageyama – confirmed
Representative from the Foundation TBD
Susan Latvala - confirmed
Nancy Loehr – confirmed
Duncan McClellan - confirmed
Doreen Moore (TDC) - confirmed
Russ Kimball - Confirmed
Lara Shane - confirmed
Christopher Still- confirmed
Task Force Members
Collaboration

7. The future state will be defined by March 1, 2011.
A final report will be provided to the Pinellas County
Commission. The
Development of Future Structure
Future State
Strategic planning will be a streamlined process:
• Meeting One: Understand your position & create the destination
•Vision, mission, guiding principles, SWOT, top priorities
• 4 hour meeting
• Meeting Two: Determine the 3-5 Key Strategic Areas & the Statements & the Core Work in Each
• Validate Key Strategic Area Statements, brainstorm the major piece of work for each,
begin generating a general Measure of Success
• 4 hour meeting
• Meeting Three: Create the Measure of Success & Define the 6-12 month tactics
• Finalize Measures of Success, Time lines & action plan for each major piece of work under
each key
area of success
• 4 Hour meeting

8. Development of Future Structure
Future State
Kathy Potts holds a BSW from the University of South Florida, and a minor in
Opera from FSU. She ventured out into the world of Team Dynamics after
college learning the ropes…literally, serving as a high ropes facilitator for
TeamBuilders, Corporate Adventures, and other companies across Central
Florida. Along the path, she served as an HRIS Administrator for Intermedia
Communications and as a recruiting partner with a Tampa based staffing agency.
She was on the ropes course when a colleague invited her to join Success
Coaching Institute. In 1998, she took her learning from SCI and started a
coaching practice targeted towards owners & operators of small, entrepreneurial
businesses.
Kathy is the former Director of Organization Development & Learning function for
HSN. Her major responsibilities included the strategic direction and delivery of
leadership & team performance services. In addition, she was responsible for
coordinating and facilitating the company’s strategic planning process.
In 2009, Kathy was the strategic planning consultant for Big Brothers, Big Sisters
of Pinellas County. The quality of work and results were recognized at the
National level as a new standard for how to conduct strategic planning and the
process was adopted at the national level.
Today, Kathy owns Oncore Performance Group, LLC, a company aimed at
helping organizations maximize performance through alignment of strategic
plans, and development of talent to the point of execution. In other words, Kathy
helps her clients discover how to strike a balance of head and heart as they
reach strategic goals.

9. Next Steps
Community leaders will work together to define the future state
Nancy Loehr & Kathy Potts will present the strategic planning process to
representatives from Pinellas cultural institutions by the third week of October.
Representative Heller will identify a member of The Foundation to serve on the
Task Force.
Lara Shane will present the process to the Cultural Council to inform the Council
and obtain their participation in September.
Karen Seel will inform the TDC and obtain support for their participation in
September.
The First Task Force meeting will be scheduled in mid October.