1. - Webinar -
Pinterest Promotions Best Practices

2. Welcome
“It’s my top priority to ensure
you drive real business results
from your Pinterest Marketing
initiatives.”
Alex Littlewood
Head of Customer Success
Piqora

3. Todays 30-minute Webinar
• Why Pinterest?
• 5 Tips for Successful Pinterest Promotions
• Q&A

4. Why Pinterest?

5. Pinterest Activity is Growing Quickly
From September ‘12 to January ‘13
Visits Per Pin Page Views Per Pin
up 300% Doubled
(0.68 to 2.38) (3.1 to 6.5)
Visits Per Day Page Views Per Day
Up 100% Up 2X
(189 to 395) (538 to 1062)
Source:
Piqora
Customer
Data
Jan
‘13

6. Pinterest’s Role in a Social Strategy
Real
Time
Discover,
Aspire
&
People
Rela9onships
Conversa9on
Advocate
Products
Sales
&
ROI
Engagement
&
Retailers
Customer
Support
Cul9vate
Purchase
Branding
Intent
92% trust recommendations from friends & family
above all else when making purchase decisions.
Source: Nielsen April 2012

7. 5 Tips for Effective
Pinterest Promotions

8. 5 Tips for Effective Promotions
1. Set an objective
2. Create a great user experience, K.I.S.S.
3. Make your own life easier
4. Promote, Promote, Promote!
5. Maintain the momentum

9. 1 – Set an Objective

10. ID Biz Objectives & Define Success
Retailers Publishers & Brands
Media
• Website Traffic • Website Traffic • Awareness
• Conversion • Pin/Re-pin rates • Engagement
• + Transaction Value • Viral Reach • Viral Reach
• Store Traffic • Trial
• Retail sales

11. Objectives and Success Metrics
Objec1ve
Measurement(s)
Recommended
Promo
Type(s)
Viral
Reach
/
Reco’s
Pin
&
Repin
volume
Repin
from
Board
Reach
&
Impressions
Awareness
Reach
RePin
a
Pin
Impressions
Drive
Site
Traffic
Visits
RePin
from
Board
Page
Views
Drive
Sales
Sales
Conversion
RePin
from
Board
RePin
a
Pin
Engagement
Pin/Repins
per
Par9cipant
Create
a
Board
Grow
Followers
Follower
count/growth
Follow-­‐only

12. 2 - Create a Great User Experience

13. Create a Great User Experience
Ac1on
Descrip1on
Recommended
Best
Prac1ces
Re-­‐Pin
from
User
directed
to
Yes
• Leverage
Top
Pins
Board
re-­‐Pin
from
• 40-­‐60
pins
in
board
• Clearly
name
board
for
promo
pre-­‐curated
board
Pin
from
User
directed
to
website
Not
usually
• Narrow
category
Website
to
Pin
• Op9mize
descrip9ons
for
Pinning,
including
$’s
&
#’s
Re-­‐Pin
this
Pin
User
directed
to
Yes
• Op9mize
for
maximum
visibilty/readability
in
re-­‐Pin
a
specific
Pin
feed
Create
a
board
User
creates
board
for
Depends
upon
theme.
• Only
use
if
it
makes
sense
(i.e.
Cura9on
of
the
promo9on
Not
usually
things
that
wouldn’t
fit
in
a
pinners
pre-­‐
exis9ng
boards)
Hashtags
#
User
adds
a
hashtag
to
No
• Align
#’s
with
common
search
terms,
like
Pins
#Wedding,
#Kitchen,
or
#Recipe
Follow
Follows
on
Pinterest
Yes
• Ask
for
this
as
first
ac9on

14. Repin from Boards
• Low barrier to entry
• Keeps pinners in
Pinterest
• Pinners will Pin to
their own boards,
which is more
meaningful in
context
• Expect ~60%
eligibility

15. Create a Board
• High barrier to entry = fewer participants
• Deeper Engagement
• Higher Pins/Participant ratio
• Expect ~25% eligibility
• Participants: 3,200+
• Pins & Repins: 68,400+
• Pins/Participant: 17
• Estimated Impressions: 2.9 Million
• Follower Growth: 11,000
• Site Traffic increase: 27%

16. Follow and Repin from Boards
• Follow is a barrier to entry
• Specify “Follow All”
• Keep users in Pinterest
• Expect ~35% eligibility

17. 3 – Make Your Own Life Easier

18. How We Help
Piqora Promotions
Platform
• Fast & Easy Branded Page
• 3 day launch
• Host via:
• FB Tab
• Landing Page
• Your Website
• Email collection & opt-in
• T&C’s opt-in for risk
mitigation

19. Painless Tracking & Management
• Automatically
Calculate Eligibility
• Deep Content
Insights
Work Smarter,
Not Harder.

20. 4 - Promote!

21. Promote
Social
Email
Other Digital
Ads
Offline
Website Press
Print
Broadcast
In-Store

22. Promote – Consistency

23. 5 – Maintain the Momentum

24. Momentum – Tennis Express
January
February
March
April

25. Momentum – Pottery Barn
Fe
br
ua
ry
PB
KIds
PB
Dorm
PB
Teen
PB
Kids

26. Questions?
Q&A

27. Run a Promotion!
Visit Piqora.com
Chat with us
Or Contact
Sales@Piqora.com
To learn more and get started running promotions