Why pinterest matters?

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Sharad Verma

Why Pinterest Matters -- presentation from Pinfluencer at the Social Curation Summit, LA, Dec 2012

Tecnología

Links are the fundamental building
blocks of Internet
http://www.examiner.com/article/pawn-stars-fined-by-cops-for-leaving-campsite-trashed

Pinterest is a network of visual and
sharable hyperlinks

Image links are products and objects
that people want to collect and share

http://www.weddingdressbee.net/strapless-
knee-length-with-rose-flower-decoration-
dress.html

Collecting and Sharing creates a
Happy Viral loop

PVs

More
PVs

Happy Viral loops drive recurring
Traffic and Sales ($$)

And that’s why you should care
about Pinterest

Key Metrics on Pinterest
Pins/Day How pin worthy your site is?

Repins/Pin How viral is your content?

Clicks/Pin What is the click appeal of your pins?

Revenue/Pin What is the shopping intent of your traffic?

Followers/Day How fast is your audience growing?

@pinfluencer on twitter
pinterest.com/pinfluencers
hello@pinfluencer.com
facebook.com/pinfluencer
www.pinfluencer.com
blog.pinfluencer.com

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