Internet Commerce and how we got here (McGill)

1. What is in it for 1 Friday, November 20, 2009

2. What is in it for 1 Friday, November 20, 2009

3. Launched in August 1999 2 Friday, November 20, 2009

4. Launched in August 1999 By FOUR ordained Rabbis 2 Friday, November 20, 2009

5. 3 Friday, November 20, 2009

6. # 1 In traﬃc in the online jewelry category  Unique visitors  1.3 Million  No. of registered customers  1.6 Million  Acquired Diamond.com in 2006 3 Friday, November 20, 2009

7. What we have learnt over time… iConsumer Group Consumption Group Production Individual Friday, November 20, 2009

8. NB – Dark Ages Pinny Cave man Concept • Learn how to cooperate and work together • Had to trust each other • Hunter-gatherers • Didn’t see the bigger picture, lived in the now, immediate gratiﬁcation • Today’s consumer – overnight shipping, want it now, immediate gratiﬁcation – order online get it before 9am 5 Friday, November 20, 2009

9. Caveman NB – Dark Ages Pinny Cave man Concept • Learn how to cooperate and work together • Had to trust each other • Hunter-gatherers • Didn’t see the bigger picture, lived in the now, immediate gratiﬁcation • Today’s consumer – overnight shipping, want it now, immediate gratiﬁcation – order online get it before 9am 5 Friday, November 20, 2009

10. Team Work ConversaJon Barter 6 Friday, November 20, 2009

11. Team Work ConversaJon Barter 6 Friday, November 20, 2009

12. The Age of Merchants 7 Friday, November 20, 2009

13. Commerce Agriculture InnovaJon Team Work ConversaJon Barter 8 Friday, November 20, 2009

14. Commerce Agriculture InnovaJon Team Work ConversaJon Barter 8 Friday, November 20, 2009

15. Friday, November 20, 2009

16. The Age of Knowledge Friday, November 20, 2009

17. What do think this is? 10 Friday, November 20, 2009

18. EducaJon Transparency Mass Commerce Agriculture InnovaJon Team Work ConversaJon Barter 11 Friday, November 20, 2009

19. EducaJon Transparency Mass Commerce Agriculture InnovaJon Team Work ConversaJon Barter 11 Friday, November 20, 2009

20. What happened on December 16 th 1773? 12 Friday, November 20, 2009

21. Boston Tea Party party Boston tea 13 Friday, November 20, 2009

22. Freedom Equality 14 Friday, November 20, 2009

23. Freedom 14 Friday, November 20, 2009

24. Flash Mob 15 Friday, November 20, 2009

26. Gold Rush 16 Friday, November 20, 2009

27. Industrial revolution 17 Friday, November 20, 2009

29. 60’s 19 Friday, November 20, 2009

33. What are 40% of people doing while watching TV? A) Eating popcorn B) Surﬁng channels C) Watching Sex in the City D) Sleeping 23 Friday, November 20, 2009

34. Engaging the Consumer in a Multi-Channel World What other activities, if any, do you regularly do while watching TV? 77% 69% 60% 59% Total 18-34 52% 51% 43% 43% 40% 40% 36% 36% 35% 37% 1 2 3 4 5 6 7 Web House Eat Phone Read Sleep Cook Surfing cleaning Yahoo! Global Market Research Study, 2006. Friday, November 20, 2009

35. Engaging the Consumer in a Multi-Channel World What other activities, if any, do you regularly do while watching TV? 77% 69% 60% 59% Total 18-34 52% 51% 43% 43% 40% 40% 36% 36% 35% 37% 1 2 3 4 5 6 7 Web House Eat Phone Read Sleep Cook Surfing cleaning Yahoo! Global Market Research Study, 2006. Friday, November 20, 2009

37. Over 1000 TV channels 26 Friday, November 20, 2009

39. Friday, November 20, 2009 ? 27

41. Human Educated Simplicity Innova-ve Transparency Experience 28 Friday, November 20, 2009

42. The moment of Realization 29 Friday, November 20, 2009

43. Banana theory 30 Friday, November 20, 2009

44. Bait and switch 31 Friday, November 20, 2009

45. Target Mission Yield statement strategy Direct hit Bait and switch Call to acJon Champion Decoy 31 Friday, November 20, 2009

47. Brand Hell 33 Friday, November 20, 2009

48. Brand Hell 33 Friday, November 20, 2009

49. Quality Products • 34 Friday, November 20, 2009

50. 5.3 million views 35 Friday, November 20, 2009

51. Friday, November 20, 2009

52. Nothing personal... ...It’s business! 37 Friday, November 20, 2009

53. New Kind Leadership 38 Friday, November 20, 2009

54. the new boss video of the conductor or pic of him 39 Friday, November 20, 2009

55. President CEO (video of the file landing on the table FBI) 40 Friday, November 20, 2009

56. change the rules 41 Friday, November 20, 2009

57. turn everything upside down 42 Friday, November 20, 2009

58. turn everything upside down 42 Friday, November 20, 2009

59. Where is all began 43 Friday, November 20, 2009

60. Internet • Picture of web 44 Friday, November 20, 2009

61. MIT paper on Packet Switches 1961 First SPAM email sent 1978 Tim Berners Lee father the NET 1980 Al Gore coins the phrase "Super High 1990 AOL Launches 1992 US Government sets up ARPA Amazon is created N 1958 1995 20 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 45 Friday, November 20, 2009

63. Dot com bust 2000 Yahoo rises %300 Google changes CPC 1996 2002 Google is founded Facebook is opened for all 1998 2006 The term BLog was created Firefox 3.0 launches 1999 2008 2000 2005 2010 47 Friday, November 20, 2009

65. • 1 computer per child 49 Friday, November 20, 2009

66. Daily break down Newspapers Internet* 17% 8% Magazines 7% Radio 19% W atching TV 37% Video or DVDs 12% 50 Friday, November 20, 2009

67. Where are they coming from 51 Friday, November 20, 2009

68. Age Breakdown Gen Y (18-32) Gen X (33-44) 4% Young boomers (45-54) 7% Older Boomers (55-63) Silent Generation (64-72) 30% Geasers (73+) 13% 22% 23% 52 Friday, November 20, 2009

69. 99% of online population search in a month 53 Friday, November 20, 2009

70. 99% of online population search in a month 73% of online population stream a video 53 Friday, November 20, 2009

71. 99% of online population search in a month 73% of online population stream a video 67% of online population visit a social networking site 53 Friday, November 20, 2009

72. 191 million U.S. people age 2+ online in a month, 54 Friday, November 20, 2009

73. But 77% of 841 million global Internet users now outside of U.S. Friday, November 20, 2009

76. Arnel Pineda 57 Friday, November 20, 2009

78. HOW DOES THE NET DIFFER FROM OTHER CHANNELS 59 Friday, November 20, 2009

79. HOW DOES THE NET DIFFER FROM OTHER CHANNELS Universal Availability Global Reach Standards Information Interactivity Personalization Density Cost Social Long Tail Reduction 59 Friday, November 20, 2009

88. Ecommerce numbers • Online sales 253 Billion • %70 of households are online • 117 million have bought online • B2B to reach 3.8 trillion 60 Friday, November 20, 2009

89. Corporate Site 61 Friday, November 20, 2009

90. Corporate Site 61 Friday, November 20, 2009

91. Online marketing toolkit Search SEO/SEM Viral Social Email Comparison Marketing Media Afﬁliates 62 Friday, November 20, 2009

92. Online marketing toolkit Search SEO/SEM Viral Social Email Comparison Marketing Media Afﬁliates aljal 62 Friday, November 20, 2009

Internet Commerce and how we got here (McGill)

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