Effective Ways to Generate Sales with Blogging

•

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Successful social selling relies on creating irresistible curiosity. The more intense curiosity the more attention, response and leads generated. Get to know a strange (but effective) place to start and learn a step-by-step system that will net more customers by creating more confidence in them. Topics Covered: • Generate leads and sales with blogging, using a repeatable, proven system • Increase response rates by creating curiosity in customers • Apply social media to provoke more questions, leads & grow your list • Avoid conventional wisdom “best practices” that do more harm than good • Convert 'likes' 'friends' and 'followers' into leads, sales and subscribers Presenter: Jeff Molander | Molander & Associates

Redes sociales

EFFECTIVE WAYS TO
GENERATE SALES WITH
BLOGGING

P. 1 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

P. 2 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Craig Stouffer
cstouffer@pinpointe.com
Pinpointe On-Demand, Inc.
www.pinpointe.com
Phone: (800) 557-6584
Twitter: @pinpointe
Jeff Molander
jeff@jeffmolander.com
Molander & Associates
www.makesocialmediasell.com
Phone: (312) 957-6020
Twitter: @jeffreymolander

P. 3 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
!  Free
-‐
1
month
Service
($42
~
$500
value)

!  h;p://www.pinpointe.com/get-‐started

!  Coupon
code:
PPTWEBNR
(avail
2
weeks)

!  Jeﬀ
–
also
presenPng
a
special
incenPve

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•  “Business
Class”
Email
MarkePng

•  …
#1
Rated,
Feature-‐Rich,
Email
Marke7ng
Automa7on

•  …
1,000+
mobile-‐friendly
email
templates

•  6,000+
companies
using
Pinpointe
plaWorm

•  Servicing
“B2B”
and
“B2C”
Power
Users

•  Customer
Quotes
–
Pinpointe
is…

…
“Constant
Contact
on
steroids!”

…
“Aﬀordable
alterna7ve
to
ExactTarget”

P. 5 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
5
Pinpointe:
Segment
Target
Engage

!  Create
Awesome
emails

◦  1,000+
mobile
friendly
templates

!  Create
drip
markePng
campaigns

◦  Autoresponder
sequences
a`er
contact
joins
a
list

◦  Add
advanced
ﬁlters,
variable
send-‐from

!  ‘Smart
Segments’:

◦  Combine
behavioral
informaPon,
demographic
and

custom
data
to
segment

◦  Segments
are
update
real-‐Pme

P. 6 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Tip #1: Create Curiosity

P. 7 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
!  Grab attention
!  Provoke engagement
!  Get responded to
Then…

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P. 9 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Real-World
Examples

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P. 14 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
The “Ethical Bribe”
"  Provokes reaction
"  Shows how to avoid risk or
exploit opportunity
"  Incomplete, teases!
"  Compels an action
"  Raw, 'real', credible
"  Concise
"  Removes barriers to purchase
"  Begins a journey

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Structure social to:

P. 16 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584

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P. 19 www.pinpointe.com | TW: @Pinpointe | www.facebook.com/pinpointe | (800) 557-6584
Are you using social to
!  Teach new skills?
!  Compare, contrast options?
!  Steer buyers clear of risks?
!  Guide toward a goal?
!  DO something meaningful
for prospects?

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MakeSocialSell.com/free-training

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Your Questions
jeff@jeffmolander.com

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What...
!  pressing problem do we solve?
!  pain do I remove?
!  pleasure can I help create?
!  freedom does our service permit?
!  connection does our product allow?
Assessment: Ask Yourself:

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This slide deck is from a webinar you can find at https://email-marketing.pinpointe.com/webinar-5-types-of-videos-your-business-needs-to-grow-dupont People love to watch videos! A recent stat from HubSpot states 43% of people want to see more video content from marketers. This makes sense because your customers are busy, and when it comes to marketing content, their attention spans are short-lived. Video marketing gives you a way to deliver your message more effectively – in a shorter amount of time. And if done right, your videos will strike an emotional cord that’ll drive your customers to act. This deck (and on-demand event) covers the top five videos every business should have and what you need to know to get started with video marketing. After viewing this deck and the webinar that goes along with it, you’ll walk away with a clear understanding of: • What types of videos generate engagement • How to create a high-quality video with a small budget • How to produce content your audience cares about • Where to post and promote your content • And more…

5 Essential Types of Videos Your Business Needs to Grow

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How to Create an Email Plan for All Stages of the Funnel

Pinpointe On-Demand

For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge. It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers. This slide deck goes a long with an on-demand webinar (XXX) that uncovers eight different instances when you can strategically utilize email marketing to draw your audience in and make a big impact that creates raving fans.

8 Ways to Make a Big Impact with EMail Marketing

Pinpointe On-Demand

This slide deck goes with a webinar that can be downloaded at http://email-marketing.pinpointe.com/webinar-diagnosing-treating-common-email-marketing-problems-mcewen The Email Doctor Is In… Email marketers have great intentions when they create an email, but there are so many small decisions to make that affect the end results. From poorly-placed CTAs to novel-size messages, these are just a couple of the problematic symptoms marketers deal with. This deck looks at actual examples of broken email campaigns and provides a diagnose of the issues. A Few Items Covered: Email layout and design Best writing practices Personalization techniques CTA wording and placement Social connections If you’re looking to get your emails in perfect sending condition – you’ll want to check out this slide deck.

Treating common email marketing problems webinar slides

Pinpointe On-Demand

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Pinpointe On-Demand

This slide deck goes along with a webinar, which you can find at http://email-marketing.pinpointe.com/webinar-how-to-create-ultimate-marketing-trifecta To succeed as a marketer in today's evolving digital landscape, you have to deploy a variety of different tactics. When you combine email, content, and SEO, you have a perfect marketing trio that's capable of attracting and retaining customers – now and in the future. This deck shows you how to combine these three elements to maximize your marketing reach.

Create the Ultimate Marketing Trifecta: 13 Tips Around Email, Content & SEO

Pinpointe On-Demand

You don’t need to spend more money to make your website a conversion machine. It’s all about the story you tell. In these webinar slides, marketing conversion expert Antoine Dupont shows you a proven communication formula that has been used on thousands of websites. After viewing the slides (and webinar,) you’ll have a good understanding of how to craft a good marketing story that works and why it’s the most powerful tool to compel the human brain (and pocketbook). These slides go with the webinar The Secret to Turning Your Website into a Conversion Machine, which can be found at http://email-marketing.pinpointe.com/webinar-webinar-turn-your-website-into-conversion-machine-dupont

The Secret to Turning Your Website into a Conversion Machine

Pinpointe On-Demand

Email is still proven to be the best ROI of any marketing channel …regardless of your industry. With that said, there is a lot of noise in the inbox, but if done correctly, email continues to prove itself as the best one-to-one communication channel for brands and most preferred by consumers. This deck explores 30 (actually more) of the best and most practical ways to improve your email campaigns. It challenges your current email conceptions and shows you just why this channel continues to be vitally important for marketers. This deck go with a webinar found at http://email-marketing.pinpointe.com/webinar-30-tactics-to-take-your-emails-from-zero-to-hero-barber.

30 Tactics to Take Your Email from Zero to Hero

Pinpointe On-Demand

This slide deck goes along with a webinar. To watch the on-demand webinar, go to http://email-marketing.pinpointe.com/webinar-email-marketing-bootcamp-lisa-furgison-mcewen Marketers, fall in! It's time to whip your email list into shape. Continually adding contacts can be an uphill battle, but not if you have the right growth strategy in place. This deck (partnered with the on-demand webinar) provides a detailed plan to grow your email list in just two weeks. What you'll view: - A day-by-day plan to grow your email list - New tools you can use to collect emails online - Tips on form creation and placement - Common mistakes made during list growth - And more...

Email Marketing Bootcamp: 2-Week Plan to Grow Your Email List

Pinpointe On-Demand

Video marketing is taking consumers by storm… It engages customers and prospects and helps convert them into buyers. Recent statistics show that video content is not only effective, but the demand for it has grown at a rapid pace. According to Hubspot, 43% of people want to see more video content from marketers and companies that use video in their email marketing, see a 5x higher open rate and 8x open-to-reply rates. Cisco also forecasts 80% of all consumer internet traffic will be videos by 2020. With these kinds of stats, don’t you think it’s time to learn more about video marketing? Pinpointe has partnered with video marketing specialist, Antoine Dupont, to bring you a special on-demand webinar that covers everything you need to know to get started with video marketing. You can view the webinar at http://email-marketing.pinpointe.com/webinar-create-marketing-videos-dupont These are the slides that accompany the webinar. Walk away from the webinar with a good understanding of: - How to create a high-quality video with a small budget - The best marketing channels to promote your video - Content selections - Video length/time - And more… Antoine has created 100s of videos for businesses to help them grow and get ahead of their competition, and during the on-demand event, he will be sharing his knowledge with you.

Webinar Slides | How to Create Videos for Your Business People Want to Watch

Pinpointe On-Demand

Stop wasting your time searching for those perfect email marketing tools! Email marketing is an efficient way to reach customers, but there is a lot of preparation to get a campaign just right. In this coming year, why not make it even easier to create and send stunning emails that get read and clicked? This slide deck covers the latest tools and apps that can help make email marketing a breeze in 2018, including those that will help you: Edit images Check content for errors Review emails for spam potential Automate emails And more...

15 Email Marketing Tools & Apps Every Marketer Needs in 2018 [Webinar Slides]

Pinpointe On-Demand

Want your customers to love & share your email newsletters? Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with the content. In this deck, you'll see samples of modern eNewslettersthat your subscribers will not only read but share with others. View the accompanying webinar at http://email-marketing.pinpointe.com/webinar-create-an-enewsletter-that-your-subscribers-will-love-mcewen where you'll see: The effectiveness of eNewsletters How eNewsletters have evolved over time A break down the components of an effective eNewsletter Tons of examples of bad and good eNewsletters And more!

How to Create eNewsletters That Your Subscribers Will Love (and Want to Share)

Pinpointe On-Demand

Learn What You're Doing Wrong and How to Fix It... You’re sending great marketing emails, but you’re still experiencing declining open rates, low click-through rates, unsubscribes, and minimal list growth. The truth is, there’s a lot of inbox competition for email marketers, so it’s no surprise that many marketers are not seeing the responses from their email campaigns. These slides look at problems that many companies make when building and sending campaigns, including: Email frequency Selling a product vs. solving a problem Call to action blunders Campaign landing page mistakes And more…

Why Your Email Campaigns Aren’t Getting the Responses You Desire

Pinpointe On-Demand

Want to learn how to promote your marketing content to the right audience? Content marketing means creating high-value resources for your audience. By teaching and helping them, you are building a viable relationship. But how do you promote the content that you create? And, how do you get it in front of the right people? View the webinar that goes along with these slides at http://email-marketing.pinpointe.com/webinar-8-ways-to-amplify-distribute-marketing-content-for-lead-generation-michael-reynolds

8 Ways to Amplify & Distribute Marketing Content for Lead Generation

Pinpointe On-Demand

To watch the webinar that goes along with these slides, go to http://email-marketing.pinpointe.com/how-to-create-craveable-marketing-content-lisa-mcewen Are you looking to acquire and retain customers but aren’t sure which marketing tactics can help achieve these goals? In this deck, you'll see the ways to create and use awesome content that subscribers crave, along with: - Types of content to create - Writing tricks that encourage customers to act - Effective ways to distribute content via email and social - Plus more +++ From creating blog articles to emailing retention-focused messages, this deck will give you the inspiration you need to boost business with great content.

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Effective Ways to Generate Sales with Blogging

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Effective Ways to Generate Sales with Blogging