Presentation from www.digile.fi <twitter:@digile_fi> Need4Speed Quarterly Meeting on March 25th 2014. My personal lessons from applying Lean Startup methodology within a corporation that is 27 years old, publicly listed, and did 155MEUR revenues in 2013.

1. Protecting the irreplaceable | f-secure.com
Building a Lean Startup Within 25 Years Old 150M+ Business
Janne Pirttilahti, Director Next Generation Security
19.3.2014 Helsinki, N4S Q1 Review

2. Janne Pirttilahti
Job: Director, Next Gen
Security, F-Secure
Before: Product Mgmt & Sales
roles in 2 start-ups, few other
jobs, IT/High tech products
full-time since 1997
Universal Geek.
The Product Guy, my story.

3. Spring 2013
Task:
Quick entry to the market.
Both new consumer and new corporate products.
Product release (sales) by the end of the year.

5. Spring 2013
Task:
Quick entry to the a market.
Both new consumer and new corporate products.
Product release (sales) by the end of the year.

6. Internal startup
a.k.a. in-company venture, virtual
small company in the big company
Mechanism to do (or try) radical
innovation in a big company context

8. F-Secure (OMXH: FSC1V)
Founded 1988
2013 Revenues 155.1 MEUR
Market Cap (per 18.3.2014) 365 MEUR
Personnel (per 31.12.2013) 939 people
Startup? F-Secure?

9. “Even the longest
journey must begin
where you stand.”
(Lau Tzu 604 BCE-531 BCE)
Background Image from http://www.flickr.com/photos/meiburgin/2651628176
(used under Creative Commons)

10. Key Learnings
Get a “C-level” sponsor
Startup is a dangerous word
(consider e.g. “test driven business” or “lean
innovation”)
Have a vision and make a fearless
plan (but don’t be stupid)
Document your key unknowns
and hypothesis early on, be
honest
April – May: concept idea and “work like a startup” decisionPhoto:AndySiitonenhttp://www.flickr.com/photos/adventure_travel/3521017011/

11. Key Learnings
Focus on the attitude of people
when building the team
Less is more: small team, small
budget
Pivot when you need to, act fast
Get out of the building
June-July: 1st “pivot” and concept validation
Photo:BerntRostadhttp://www.flickr.com/photos/brostad/10754221816/

12. Key Learnings
Avoid outsourcing your key
activities
When not in startup, don’t imitate
one in everything
Be 100% independent still
Stay out of the building.
August - September: internal alpha & full team on boardPhoto:VilleOksanenhttp://www.flickr.com/photos/villoks/255843355/

13. Key Learnings
Just ship it.
Talk to customers: focus groups,
surveys, email, twitter, etc…
Communicate internally what
you are doing, how and why.
And then communicate again.
And again.
October: 1st customer “beta” (with about 1/3 of features working)
Photo:AnaPaulaHiramahttp://www.flickr.com/photos/anapaulahrm/10978220233/

14. Key Learnings
Stay out of the building.
You won’t make friends with
everybody, don’t seek for
conflict but be tough.
Don’t accept extra duties, try to
drop also your previous “big
company” things.
November: Opened beta, solution close to feature complete for
first version
Photo:Vestmanhttp://www.flickr.com/photos/vestman/3413855857/

15. Key Learnings
Releasing can be rewarding.
Leverage the big company
around you: Budget, legal team,
localization team, country offices, existing
products and code, design guidelines, IPR
process, good coffee, smart people to help you
for free, office facilities, brand, customers, and a
lot more.
You can rest in the building
now. But get out soon again.
This is only the start. 
December: Beta through the month, customer survey.
Public release on the Dec 20th.
Photo:Sightseeinghelsinki.fihttp://www.flickr.com/photos/sightseeinghelsinki/6388646307/

16. [Video]
http://freedome.f-secure.com/

17. 20142013
January:
“Soft Launch” on Android
April:
Concept idea
Productization decision
July:
1st Customer Co-creation
Workshops
Serious scope adjustments
August: Team 85% staffed (1+1+3)
Some “alpha” software (internal)
February:
Adjusting things,
seriously.
March:
iOS version out
Heavy investment increase
June:
1st Pivot
Team 60% staffed
(1+0,25+1+1)
May:
“Work like a startup!”
Apply fearless plan & methods
Team: 1+0,25 (no developers)
September:Team 100% staffed (1+1+4)
Design “ready”
More internal test users
October: first consumer alpha
1/3 features working
Focus group studies
November: beta queue
First beta invites out
Customer visible features 5/6 done
December:
Good number of beta users
Public availability (Dec 20th)

18. Thank You
Email: janne.pirttilahti@f-secure.com
Twitter: @pirtti
http://freedome.f-secure.com/
Twitter: @FreedomeVPN