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Beyond Monetization: Build Lasting Value with Social Media
1. Beyond Monetization:
Build Lasting Value
through Social Media
@Pistachi
o
Laura Fitton Pistachio Consulting Inc.
www.PistachioConsulting.com
Laura@PistachioConsulting.com 800-747-1941
45. Resources
• Cluetrain Manifesto (now more than ever!)
• Naked Conversations
• Tipping Point & Made to Stick
• Marketing to the Social Web
• Groundswell
• Now is Gone