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TWTRCON Twitter 101 Keynote

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Laura "@pistachio" Fitton
Laura "@pistachio" Fitton

Slide deck that supported the pre-conference keynote I gave at TWTRCON, May 31, 2009 in San Francisco, CA

EmpresarialesTecnología
1 de 148
for Business: 101
Twitter for Business: 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Twitter?
What Are You Doing?
 
 
 
 
~20 million monthly uniques (x5.7 since Nov 08) 125 million monthly visits (x4.3 since Nov 08)
20% of online adults 25-34 23% of social network users 27% of bloggers December 2008
 
Why is it valuable?
 
 
http://twitpic.com/135xa
How does it work?
What Are You Doing?
“ Use it Where You Think Best” -IBM ThinkPad
The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
 
 
 
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
 
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …
The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
Anyone ,[object Object]
Individuals ,[object Object],[object Object]
Companies and Brands ,[object Object],[object Object]
Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking
Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service traffic news sales SEO
Influence (was) Attracting attention to yourself
Influence (is) Providing attention and value to others
Social Media is Nothing New
Photo Credit: (cc) jerryfletcher on flickr.com
Social Media is Knowledge
Knowledge is Socially Mediated
Knowledge is Socially Mediated Photo Credit: (cc) fredoalvarez on flickr.com
Knowledge is Socially Mediated
Knowledge is Social ly Media ted
Markets are Socially Mediated
Photo Credit: (cc) gregor_y on flickr.com
Markets are Socially Mediated
Markets are Social ly Media ted
Photo Credit: (cc) matrianklw on flickr.com
 
How should a business get started?
Manners 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Best to Approach? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Campaigns? ,[object Object],[object Object]
Business Objectives ,[object Object]
Bearing in Mind… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some Examples
Some Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influential Individuals
 
 
 
 
 
 
 
 
 
 
Customer Service
 
 
 
 
Branding and Relationships
 
 
 
Direct Sales
 
Consumer Products
 
 
 
 
Retail
 
 
 
 
 
 
What’s the business use of Twitter? ,[object Object]
How do we reach an audience? ,[object Object],[object Object],[object Object],[object Object]
What about Twitter etiquette? ,[object Object],[object Object],[object Object],[object Object]
How do we govern employees’ Twitter use? ,[object Object],[object Object]
How can we measure success? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Enterprise Microsharing
Advanced Twitter for Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter as Serious Business Tool: B2B and B2C
What if MY customers are not there yet? “Off-Platform” Benefits
Off-Platform Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO ,[object Object],[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object]
Word of Mouth ,[object Object],[object Object],[object Object],[object Object]
Content Generation Engine ,[object Object],[object Object],[object Object]
“PR Gravity” ,[object Object],[object Object]
Twitter Literacy
Manners 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Best to Approach? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How… ,[object Object],[object Object],[object Object],[object Object]
Applicability ,[object Object],[object Object],[object Object],[object Object]
Measurement ,[object Object],[object Object]
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preventing “Time Suck”
Efficiency ,[object Object],[object Object],[object Object]
Branding Lessons
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
How do we reach an audience? ,[object Object],[object Object],[object Object],[object Object]
What about Twitter etiquette? ,[object Object],[object Object],[object Object],[object Object]
How can we measure success? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Big Picture Outlook
“ We see an ecosystem of developers swarming around the Twitter API like moths around a flame, and the quality of applications that come out of that ecosystem is limited only by their creators’ imagination” -TechCrunch.com
 
 
 
 
Outlook ,[object Object],[object Object],[object Object]
Learning more…
 
 

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Notas del editor

  1. What is the set of tools? video, text, photo, audio, search, clients, etc. What does it do? What can we use it for? How do we reach our audience here? How is this different? How can we measure success? How do we govern it? What works?