This presentation show you what you need to do to make your presentation video-centric. It was presented on June 11, 2010 at the National Speakers Association University. Thank you to Tim Street, who directly inspired part of this presentation.

1. How to Make Your
Presentations
Video-Centric
National Speakers
Association University
June 11, 2010
Bettina Hein
Founder & CEO
Pixability, Inc.

2. What you will learn today
 How To Use Video in Your
Presentations
 Tools
 Making Your Own Videos
 Dos and Don’ts for Video
© Pixability, Inc. 2

3. How do YOU
make your
presentations
fun?

4. 140
128
Bar 120
100
Charts? 80
60 66
76
84
Actual
56 Goal
60 53
50 50 50
40
30
20
-
Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10

5. Stock
Photos?

6. Cartoons?

7. Frustrated?

8. What makes for
good video in
presentations?

9.  Emotion
 Humor
 Spectacle
 Surprise
 Controversy
© Pixability, Inc. 9

10. Emotion

11. Humor

12. Spectacle

13. Surprise

14. Controversy

15. Tools to Use to Grab Online Videos
 Tip: Spend a few $ for a shareware tool, free ones
can contain viruses and don’t work well
 PC:
Super Screen Recorder
http://www.free-screen-capture.com/screen-recorder/
WM Recorder
http://www.wmrecorder.com/wm_capture.php#All-streaming-media
Replay Media Catcher
http://www.applian.com/download-videos/
 Mac:
Snapz Pro
http://www.ambrosiasw.com/utilities/snapzprox/
© Pixability, Inc. 15

16. Can’t find the
right video?

17. Searching for Online Videos
 YouTube search
 Google Video search
 Bing Video search
© Pixability, Inc. 17

18. Still can’t find the
right video?

19. Make Your Own
Video
© Pixability, Inc.

20. © Pixability, Inc.

21. Tip #1: Get easy-to-use camera
•Find a camera with
easy download
•Spend $100-200
•Good ones are:
Flip Camera
Kodak Zi8

22. Tip #2: It’s the content, baby
•Remember: Emotion,
Humor, Spectacle,
Surprise, Controversy
•Don’t stuff too many
messages in one
video

23. Tip #3: Hold still
•Hold the camera
with both hands
•Count to 10 in
your head for
each shot
•Use a (small)
tripod

24. Tip #4: Lights, camera, action
•Turn on all
available lights
or use daylight
•Film with
person’s face to
a window (NOT
their back!)
•Speak loudly or
get close for best
audio

25. Tip #5: Reuse, Recycle, Repeat
•Reuse: video is 53x
more likely to be on
1st page of Google
•Recycle: website,
YouTube, Facebook,
newsletters, email
signature
•Repeat: One-offs
don’t work - create a
series

26. Dos and Don’ts
for Presenting
with Video

27. Do #1: Rehearse on projector
•Try on your computer
and on facility’s
computer
•Get there at least 2
hours before your
presentation
•Grab responsible AV
person immediately
•Have a back-up plan

28. Do #2: Use several short clips
•45 seconds or less
is best
•Don’t hesitate to
use tools to edit
down

29. Do #3: Make it seem like a piece of cake
•Play it immediately
•Don’t announce
•Don’t explain video
before people see it

30. Don’t #1: Don’t start with a video
•People are coming
to see you, not a
feature film
•Strike a balance
between light and
dark
•Enlist a helper

31. Don’t #2: Don’t use typical corporate video
•Just talking heads
are boring
•People don’t want
to see fancy shots
of your production
machines

32. Don’t #3: Don’t rely on sound
•Venues are
notoriously bad
with audio
•Moving images
that tell a story –
sound is a bonus
•Bring your own
speakers

33. Thank you.
Bettina Hein
1-800-281-8530
hein@pixability.com
@pixability on Twitter
www.pixability.com

34. Pixability makes video
marketing EASY