1. How to Rock Your Video Marketing Webinar Jun 21, 2011

3. SEO results

4. Effectiveness of company YouTube channel8

5. What’s Success in Video Marketing? 25% The Best:Top Quartile 2000 companies sorted by average number of views per YouTube video 25% 25% 25% The Worst:Bottom Quartile

6. The four steps of video marketing 1. Create 2. Publish 3. Promote 4. Track Repeat

7. Create:The Best Marketers Produce More Videos Online Video Grader Result

8. Publish: Where To Put Your Video Your Video “Posting” Public video sharing platforms “Hosting” Dedicated player on your site

9. Posting: Market Share YouTube is by far the dominant platform Special case: Facebook Source: Compete.com

10. Hosting: Videos on your Website Online Video Grader Result

11. Video on Your Website:Hosting Service or YouTube? Hosting Service More control over player Better analytics Higher quality YouTube Player Free Views count for YouTube SEO The most important thing: Put videos on your website where people can find them.

12. Hosting: Players on Websites Online Video Grader Result

13. Promote: How Do Your Videos Get Found? 30-40% of video views: Search queriesGoogle, YouTube, Bing 30% of views:Social sharing on Facebook, Twitter, blogs, etc The rest:Discovered the video right on a website or a video platform © Pixability, Inc.

14. Video SEO:What can you influence? “Hosted” Videos Dedicated player on your site “Posted” Videos Public video sharing platforms Titles, description texts, search tags, playlists. Participate in the community Get views Search Engine

15. Search Tags Online Video Grader Result

16. YouTube Playlists Online Video Grader Result

17. Using Social Media to Get Views Have a landing page video on your Facebook page Have a follow-up video for “new” fans Use a dedicated video tab

18. Paid YouTube Campaigns

19. Video SEO:What can you influence? “Hosted” Videos Dedicated player on your site “Posted” Videos Public video sharing platforms Use video sitemaps One video per page with plenty of text Search Engine

20. Video Sitemaps <?xml version="1.0" encoding="UTF-8"?> <urlsetxmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"> <url> <loc>http://www.pixability.com</loc> <video:video> <video:content_loc>http://embed.wistia.com/deliveries/c28c42869ae2cc00674a3c630ffbcba7c3c0b8d2/file.mp4</video:content_loc> <video:thumbnail_loc>http://embed.wistia.com/deliveries/2dc014807ea405cd774ad18046e111211542861e/file.jpg</video:thumbnail_loc> <video:title>Video helps you sell more -- Video editing and marketing service</video:title> <video:description>Producing high-quality online video to enhance sales and marketing is now as easy as 1, 2, 3. Video is one of the most effective ways to market your company. It will increase traffic to your site, improve conversion rates and will get you more sales. Professional video used to be expensive, time-consuming and difficult to create. Not any longer. Pixability makes it easy and affordable to produce videos that you can use on your website, on Youtube or on social media sites like Facebook. We will send you an easy-to-use Flip cam, you shoot whatever footage you want, send the cam back in the pre-addressed envelope that we provide and we will give you back professionally done video, with music, transitions, titles and your logo. We will also help you publish your video on platforms like Youtube in the most effective way.</video:description> <video:publication_date>2010-10-26T21:55:10+00:00</video:publication_date> <video:family_friendly>yes</video:family_friendly> <video:duration>46</video:duration> <video:tag>pixability</video:tag> <video:tag>video marketing</video:tag> <video:tag>video editing</video:tag> <video:tag>youtube marketing</video:tag> </video:video> </url> XML-based file format that tells search engines where your videos live. Needs to be installed on your website by your webmaster. Then notify Google.

21. One Page Per Video (says Google)

22. Increasing Conversion Rates Pop-up (for paid YouTube campaigns) Link as first element of description text Plus: Clear call-to-action in the video itself

23. Pixability Video Marketing Software Easy YouTube channel management One-click upload to YouTube and Facebook. Automatic Video SEO Tips Viewer statistics by email Free Trial: app.pixability.com

24. Think of it as a big flywheel The more regularly you push it forward, the more momentum it will gain.

25. The Most Important Tips Produce a lot of videos Put them on YouTube and your website. Other platforms are secondary. Use social media to promote them, consider paid YouTube campaigns. Do your SEO homework. Rinse and repeat…

26. www.onlinevideograder.comapp.pixability.com