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Social Media Strategy For Business - PixelMEDIA

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A presentation on the hi-level planning for a social media strategy and implementation, by Jonathan B O'Donnell Topics covered: * What is Social Media? * Why is it important to your business? * Have a plan - Vision to Implementation * Success Stories

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Social Media for Business – Step the Process Hi-Level Plan From Vision to Implementation Jonathan O’Donnell email: od@pixelmedia.com Twitter: jonodonnell DATE: 12/15/09
Housekeeping Ask questions via the Q&A panel in your webinar console. Comment and ask questions via Twitter by including #pxl within your tweet. http://twitter.com/ http://search.twitter.com/ Then type: #pxl to see conversation 2
Conversation What is social media Why it’s important The plan Examples Q & A 3
Process Works The reason social media is so difficult for most organizations: It's a process, not an event
 
Processes build results for the long haul. Seth Godin 4
5 What is Social Media? Social media is about service (not just tools and apps) Empowerment for your customers (choice, feedback, service) Opportunity for your business (Information, brand awareness) Do they care? Comcast does!
6 Why Should You Care? ,[object Object]
Social Media spend will go from $714mil to $3 billion in 5 years Forrester
Users have come to expect a superior experience online Babb,[object Object]
The Process 8
9 Process: Plan - Listen - Engage - Track- Refine Plan for success ,[object Object]
Work to complement existing business objectives
What is it you want to accomplish?
Start with goals & metrics in place
Brand awareness, # of lead conversions, % of client satisfaction, etc.
Research your audience
Perform a social media brand audit
Where are your customers?
Build a customized map of your online brand,[object Object]
Prioritize goals
Plan a phased rollout (e.g. Blog 1st, Twitter 2nd, Facebook 3rd
)
Train staff on tools in order of priority
Allow your company to acclimate culturally to social media
Think long term success,[object Object]
Learn the protocols of your chosen communities

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Social Media Strategy For Business - PixelMEDIA

  • 1. Social Media for Business – Step the Process Hi-Level Plan From Vision to Implementation Jonathan O’Donnell email: od@pixelmedia.com Twitter: jonodonnell DATE: 12/15/09
  • 2. Housekeeping Ask questions via the Q&A panel in your webinar console. Comment and ask questions via Twitter by including #pxl within your tweet. http://twitter.com/ http://search.twitter.com/ Then type: #pxl to see conversation 2
  • 3. Conversation What is social media Why it’s important The plan Examples Q & A 3
  • 4. Process Works The reason social media is so difficult for most organizations: It's a process, not an event
 
Processes build results for the long haul. Seth Godin 4
  • 5. 5 What is Social Media? Social media is about service (not just tools and apps) Empowerment for your customers (choice, feedback, service) Opportunity for your business (Information, brand awareness) Do they care? Comcast does!
  • 6.
  • 7. Social Media spend will go from $714mil to $3 billion in 5 years Forrester
  • 8.
  • 10.
  • 11. Work to complement existing business objectives
  • 12. What is it you want to accomplish?
  • 13. Start with goals & metrics in place
  • 14. Brand awareness, # of lead conversions, % of client satisfaction, etc.
  • 16. Perform a social media brand audit
  • 17. Where are your customers?
  • 18.
  • 20. Plan a phased rollout (e.g. Blog 1st, Twitter 2nd, Facebook 3rd
)
  • 21. Train staff on tools in order of priority
  • 22. Allow your company to acclimate culturally to social media
  • 23.
  • 24. Learn the protocols of your chosen communities
  • 25.
  • 26. Process: Plan - Listen - Engage - Track - Refine Track your success Ask your customers for feedback Use quick polls (Twitter, Blogs, etc) Harness analytics to verify success (Google Analytics, Trendrr, Post Rank, Radian, etc) 13
  • 27. Process: Plan - Listen - Engage - Track- Refine Refine and Experiment Use feedback from customers Test new approaches to delivery (video, webinars, seminars, etc) Try new applications 14
  • 28. PixelMEDIA’s Case Study Results Lead from answering questions on LinkedIn Leads from tweets (re-tweets) on our blogs posts 25% increase in blog traffic from re-tweets Increased engagement from posting corporate video on Facebook 15
  • 29. Examples of Social Media Jeep – Mashup page, focus on community, user generated content 16
  • 30. Examples of Social Media My Starbucks Idea – User driven community, voting on new ideas 17
  • 31. Examples of Social Media Nuance – Thought leadership blogs 18
  • 32. Examples of Social Media Breast Cancer Stories – User-generated content, not 3rd party software 19
  • 33. Examples of Social Media Harley-Davidson – Highly customized Facebook pages 20
  • 34. Examples of Social Media Cirrus Village – Specific forums for owners of Cirrus planes 21
  • 35. Examples of Social Media Seth Godin – Simple blog, more in-person, less online engagement 22
  • 36. Examples of Social Media Best Buy – Using ‘Twelpforce’ for service. Twitter based application 23
  • 37. Questions (Blog) http://blog.pixelmedia.com (Website)http://www.pixelmedia.com (Twitter)http://twitter.com/pixelmedia_inc (Vimeo)http://vimeo.com/channels/letstalk (Facebook) http://bit.ly/PixelMEDIA-Facebook Thank you for listening! Jonathan B. O’Donnell email: od@pixelmedia.com Twitter: jonodonnell 24

Editor's Notes

  1. Connect with purposeBe real and responsiveHelp othersProvide resourcesExperience mattersHave multiple qualified people interactingKeep the bondBe there for your customers to lean onYou need to inspire trust with continuous support