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Pixel/Point Press – Social Media & SEO




                Visit us online at pixelpointpress.com
    Contact us at info@pixelpointpress.com for more information
How do you get
someone to care
about your
message?




Three tips…
Grow your
followers
carefully
Growing Followers
• Focus on high-quality target market
• Do not invite friends, family, etc. to join
   • Ultimately hurts EdgeRank
• Resist the urge to give something away
• Keep all advertising highly targeted
   • Don’t pay to connect with uninterested parties
Allocate resources well
Spend It Wisely
• Invest in content and your site first
  • Your content is higher priority than third-party
    aggregation/collation
  • Your site comes before social networks
  • Don’t lose that balance as you expand
Use Good Manners
• Reply to all comments, mentions, retweets,
  direct messages
• Say thanks for shares, likes, new fans and
  followers
• Acknowledge negative feedback politely
  • Don’t try to fight back
  • Ignoring it isn’t good enough
Questions?

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Power to the People - Building Engagement Online

  • 1.
  • 2. Pixel/Point Press – Social Media & SEO Visit us online at pixelpointpress.com Contact us at info@pixelpointpress.com for more information
  • 3. How do you get someone to care about your message? Three tips…
  • 5. Growing Followers • Focus on high-quality target market • Do not invite friends, family, etc. to join • Ultimately hurts EdgeRank • Resist the urge to give something away • Keep all advertising highly targeted • Don’t pay to connect with uninterested parties
  • 7. Spend It Wisely • Invest in content and your site first • Your content is higher priority than third-party aggregation/collation • Your site comes before social networks • Don’t lose that balance as you expand
  • 8.
  • 9. Use Good Manners • Reply to all comments, mentions, retweets, direct messages • Say thanks for shares, likes, new fans and followers • Acknowledge negative feedback politely • Don’t try to fight back • Ignoring it isn’t good enough