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Entrepreneurship Summit IIT Kgp How To Write A Business Plan 03 11 2007

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Prof Parameshwar P Iyer
Prof Parameshwar P Iyer

Entrepreneurship Summit IIT Kgp How To Write A Business Plan 03 11 2007

EducaciónEmpresarialesTecnología
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Entrepreneurship Summit IIT Kharagpur How to Write a Business Plan Prof Parameshwar P. Iyer
Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Plan Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Industry, Company, Products or Services ,[object Object],[object Object],[object Object],[object Object]
3. Market Reseach and Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perspectives on Marketing ,[object Object],[object Object],[object Object]
Marketing Philosophy ,[object Object],[object Object],[object Object]
Indicators of Customer and Marketing Orientation ,[object Object],[object Object],[object Object],[object Object]
Technology as Service ,[object Object],[object Object],[object Object],[object Object]
 
Five steps for assessing market opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sources of information for Market Opportunity Analysis (MOA) ,[object Object],[object Object],[object Object],[object Object]
 
4. Economics of the Business ,[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix Variables ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Four Steps for Pricing Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Steps for Pricing Products ,[object Object],[object Object],[object Object],[object Object]
Four Steps for Pricing Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Steps for Pricing Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Alternative Pricing Strategies ,[object Object],[object Object],[object Object]
Alternative Pricing Strategies ,[object Object],[object Object]
Promotion Decisions ,[object Object],[object Object],[object Object]
Promotion Decisions ,[object Object],[object Object]
 
Criteria to Determine Roles of Promotion Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
6. Design & Development Plans ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Manufacturing & Operations ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Management Team ,[object Object],[object Object],[object Object]
9. Overall Schedule ,[object Object],[object Object],[object Object],[object Object]
10. Critical Risks, Problems, Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object]
11. Financial Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are Financial Projections ,[object Object],[object Object],[object Object]
Purpose of Financial Projections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Financial Projections ,[object Object],[object Object],[object Object]
Why Integrated Financials? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Produce Integrated Financial Statements ,[object Object],[object Object],[object Object],[object Object]
How to Produce Integrated Financial Statements ,[object Object],[object Object],[object Object],[object Object]
Income Statement ,[object Object]
Operating Expenses ,[object Object]
Capital Expenditures ,[object Object]
Accruals ,[object Object],[object Object],[object Object]
Allocations ,[object Object],[object Object]
Depreciation ,[object Object],[object Object],[object Object]
Goodwill ,[object Object]
Balance Sheet ,[object Object]
Cash ,[object Object]
The Matching Principle ,[object Object]
Sales or revenue ,[object Object]
Earnings per Share (EPS) ,[object Object]
Cost of Goods Sold (COGS) and Cost of Services (COS) ,[object Object]
Above the Line, Below the Line ,[object Object],[object Object],[object Object],[object Object],[object Object]
Operating Expenses ,[object Object],[object Object]
Non – cash Expense ,[object Object]
Profit ,[object Object],[object Object]
Gross Profit ,[object Object],[object Object],[object Object]
Operating Profit, or EBIT ,[object Object],[object Object]
Net Profit ,[object Object],[object Object]
Sample Income Statement (in Rs. Lakhs) year ended 31 March 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
12. Proposed Company Offering ,[object Object],[object Object],[object Object],[object Object],[object Object]
13. Appendices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do Not… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Entrepreneurship Summit IIT Kgp How To Write A Business Plan 03 11 2007

  • 1. Entrepreneurship Summit IIT Kharagpur How to Write a Business Plan Prof Parameshwar P. Iyer
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