This is a Primary Research in Retail Industry by visiting spencer's Hyper in Trichy.

1. RETAIL INDUSTRY
spencer’s Hyper
Piyushree Nagrale
MBA
BIM, Trichy

2. spencer’s
Address: No-6, Bharthiyar Salai,
Cantonment,
Near Junction, Trichy

3. spencer’s Hyper
• RP Sanjiv Goenka Group
• Shaswath Goenka- Youngest Chairman in Retail
Industry
• Format- Hypermarket
• Date of opening- October 2008
• 8 Stores in the South Region ( Erode, Kodaikanal,
Coimbature, Trichy)
• Choice of Location- Near Central Bus stand &
Residential area
• Trading Area- 11,883 square feet

4. Product Category
• Food Court
• Footwear
• Bakery
• Personal Care
• FMCG Products
• Perishable Food Products
• Imported goods
• Kitchenware
• Fruits/Vegetables

5. In-store Promotions
• Lucky Draw on Basmati Rice
•Offered Flight Tickets to the winners
•Points on purchase
•Discounts on Home grown products
Colgate Section
Pond’s Section

6. Merchandise Sourcing
• Distribution Centre- Manikandam location
• Frequency- ARS system(Auto Replenishment)
• Replenishment- No. of SKU based on store sq ft
• Merchandiser will fix MSF (maximum shelf fit) for every SKU based on
3 months trends
• Local Purchases- Direct Supply
– Based on margins
– Products: Desi Food(snacks), egg, milk, Floor Cleaner, Perishable
products, Smart Choice(Dishwasher) etc.
• Private Brands-
– Kept along with the other products
– Products: Spencer’s Iodised Salt, Clean Home Dishwasher, Expert Matic
Detergent Powder, Spencer’s Facial Tissues, Perfumed Floor Cleaner.
– More offers on In-house brands such as Buy 1 Get 1 Free!!!!
– Top Selling Product: Household Cleaner

7. Private Brands

8. Private Brands

9. Private Brands

11. Other Info
• Delighted shoppers- Married Women (32-35 age
group)
• Average Ticket size- Rs. 400
• Catchment Area- Cantonment, Junction, Kaja malai,
Thilai Nagar, srirangam.
• Differentiator- Raw Rice: Quality for Brahmins
• Sales Pattern:
– Weekdays: Less than expected
– Weekends: Huge Response
• Average Sales per SFT: Rs. 650

12. Trichy Market
• Price Sensitive Market
• A+ Customers
• Mostly Family
• FSM – Biggest Competitors
– More product assortment in categories such as
Jewellery, Garments, Kid zone, Food Court.

13. Current Status
• Out of 14, 3 stores closed before 3 months & 8
were closed recently.
• Reason- below 8000 sq ft.
• Plans: Only Hyper concentration
• No plans to open more Supermarket in Trichy

14. THANK YOU…