LCME Clikzy Creative Brief

Hello!

LCME
CHOICE
USA

108 N Payne Street
Alexandria, VA
703.567.4330
contact@clikzy.com

PRIOR NON-PROFIT WORK Clikzy has worked on a variety of non-profit, advocacy, and/or youth-led
organizations. The goal for each of these clients, though unique in their per-
sonal missions, was similar in that they all needed their branding and website
to speak to their audience just as clearly and honestly as a face-to-face con-
versation. We worked together to produce a brand and a website for each of
them that transparently reflected their mission and ignited their audience into
taking action, joining the organization, and becoming an active and well-
informed member. A list of these clients include: Arlington Green Games, The
Bryce Harlow Foundation, The Littlest Lamb, Mine the Vote, Lolly’s Locks,
Policy Studies Organization, London Towne Elementary School, Hill Snowdon,
Fairvote, and the National Asian Pacific American Bar Association.

Here are some more specifics on a few of our previous non-profit projects:
Arlington Green Games: Clikzy worked with Arlington Green Games
(www.arlingtongreengames.com) to create an appealing and effective web-
site redesign in a Drupal platform. They were thrilled with their website, how-
ever, Drupal proved to be a more difficult platform for their internal team to
use to update the AGG website. To solve this problem, they came back to us
and requested we transfer their website from Drupal to Wordpress, which has
a much more user-friendly administrator back end.

Lolly’s Locks: Lolly’s Locks (www.lollyslocks.org) is a new non-profit organi-
zation whose mission is to get high-quality wigs into the hands of women
who would not be able to afford them otherwise, inspired by the founder’s
mother Lolly who lost her 15-month battle of cancer in March, 2012. Jaime, the
founder, really wanted to create a site that reflected her mom’s clean and
elegant sense of style, her bright spirit, and had a unique interface for accept-
ing donations. To fulfill her needs, we built her site on a Wordpress CMS plat-
form for easy updating and management, and we designed a custom dona-
tion section that is both inviting and intuitive.

Littlest Lamb: The Littlest Lamb (www.littlestlamb.org) reached out to Clikzy
in hopes of having their site redesigned. Their site was outdated and messy.
Each news article they posted displayed on the homepage, which made for an
overwhelming and endless scroll for the users. Being an organization whose
goal is to improve the lives of orphans and street children, an organization
also run by young adults, we created a custom design that a fun yet able
personality. We reorganized the site architecture and navigation to provide
users with an easy-to-use environment. They were also thrilled with their
ability to easily manage and update a blog (not housed on the homepage)
and a small e-commerce store.

108 N Payne Street Alexandria, VA
703.567.4330 | contact@clikzy.com

CLIENT REFERNCES Client References
Mine the Vote
Matt Oczkowski
Director, Online Campaigns
Advocacy Group, Inc.
1411 K Street, NW, Suite 1400
Washington, DC 20005
(202)-525-9849
http://www.minethevote.com

Bryce Harlow Foundation
Linda Dooley
President
Bryce Harlow Foundation
202-654-7812
ldooley@bryceharlow.org
www.bryceharlowfoundation.org

Arlington Green Games
Sarah E. O’Connell
Energy Outreach Coordinator
Arlington County Department of
Environmental Services
2100 Clarendon Blvd, Suite 705
Arlington, VA 22201
www.arlingtongreengames.com


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ORGANIZATION & PROCESS

Discovery Questionnaire Kick-off Content
Discovery is the most and Site Map Phone Call We believe it is never
important phase of too soon to start gath-
To begin our discovery During the kick-off
the design process. ering your content,
process, we ask our phone call we go
This is when we get to especially for the
clients to thoroughly over the question-
know your company, homepage. To move
fill out a website naire and sitemap to
your brand, your from discovery into a
questionnaire that we make sure we are on
goals, and your homepage wireframe,
created. The question- the same page.
objectives. The design we ask that you tell us
naire guides the design Depending how
process is collabora- what information (text,
process by giving our thoroughly the
tion between client charts, images, videos,
design team the overall questionnaire was
and agency. We want contact forms, etc.) you
direction to take with filled out, a kick-off
to give you the best need to have displayed
each custom design. If call can be a brief 5
and most effective on their homepage. The
this questionnaire is minutes, to a lengthy
product possible. To relationship between
filled out fully and 2 hours. Our design-
do this, both parties agency and client is like
thoroughly, our designers will ask for any
have to do some that between home-
ers are always in the clarifications they
homework. The client owner and contractor.
ballpark when it comes may need, and our
must know what they Kitchens, bedrooms,
to creating wireframes clients will ask any
want to convey to living rooms- they all
and mockup designs. questions they have
their audience, and we have 4 walls, but each
The client will tell us on their end as well.
must know how to room serves a different
websites they like and
convey that purpose. We will take
dislike, competitor
message(s) in the care of the
websites, goals and
most effective way. (information) architec-
objectives, keywords for
ture; we just ask that
SEO purposes, and
you tell us what room
more.
we’re building.


5678
Wireframe
A wireframe is the skel-
eton of your site. By
Mockup
This is the point
where our designers
Revisions
We want you to love
your website. The
Development
Our development team
brings your website to
building a rough outline wave their magic feedback you provide life. They slice the
of your site (black and wands/mouses and drives the design designs into HTML and
white, no graphics) we transform your rough process. Before we CSS code. The code is
ensure that every piece is site plan into a real develop your site we then incorporated into a
in place. It’s not pretty, design. We summon make sure that every content management
but it gets the job done. all our Photoshop/ detail has been system. Here you can
This bare-bones layout Illustrator talent and approved. We’re ﬂexible manage any interactive
reveals the structure of design know-how to so you don’t have to be. elements, such as
the site without distract- create a website that updates, news, or blog
ing stylistic treatments. At not only works, but posts. We test every
this point if there are any wows. page to make sure the
content changes, they site is web ready.
can easily be made
without disrupting the
design.

Launch
Your site moves to a live server. Anyone can view and search for your site!


How We Manage Projects
At Clikzy, we partner with companies around the globe to Projects go through these phases:
create brilliant ideas and convert them into real results. 1. Discovery
Before starting each project, we ask you to ﬁll out a
2. Wireframes
questionnaire. Our designers will derive inspiration from
3. Mock up Designs
the questionnaire to help create the website. The goal is
always to ensure that everyone’s input is taken into con- 4. Development
sideration. 5. Testing
6. Launch
A project manager guides the project through each
phase, making sure all questions and comments from
both sides are sorted out. The tools we use to facilitate
the process include Basecamp, Notable, and our Testing
Platform.

Basecamp To help manage projects we use 37signal’s “base- Basecamp offers a tour:
camp.” This software enables us to collaborate http://basecamphq.com/tour
with all team members, on our side and your side,
throughout the project. Everything that is posted
on basecamp is viewable anytime by everyone
assigned to the project. This is especially beneﬁ-
cial when working with clients that have several
individuals that are responsible for the outcome.

Notable Basecamp makes it possible to work as a team Notable offers a tour:
without the hassle of getting everyone together in
http://www.notableapp.com/tour
a meeting. The same is true for Notable, image
capturing software, which takes collaboration to a
new level.

Notable allows us to post a mockup design for a
website online. Then anyone with the link may
make comments directly on the image.
Sites we have recently developed:
Everyone’s opinion can be heard and everyone
can post on their own time. We then take all of http://washingtondcmarketing.org/bn/
those comments and apply all necessary changes. http://washingtondcmarketing.org/gr/
Revisions can be anything from changing colors
*If you follow the links you will see
and fonts to changing entire layouts and the that they are fully functioning, live
overall theme. Additionally, we will do unlimited websites, which are currently pending
revisions on a design, because we want it to be client approval.

Testing When the design has been approved, we will move
Platform to development. You may watch your site get built
via our testing platform, websitetestdomain.com.
This test domain allows us to work out any issues
with the site before launching it on the client’s
domain. When we get the go ahead, we will then
transfer everything to your domain, at which point
ownership of all design and intellectual property is
transferred as well.


How We Inspire and Motivate
Generally clients are very good at pointing out “I don’t like this, take this out, etc.” What
is harder to communicate is “this is what I would like to see.” Everyone has an overall
idea of what they want to happen but the details are fuzzy. We offer unlimited revisions
on the design because we know that it may be hard to pin point exactly what you want.
We generally offer more than one mockup version so that it is easy to compare what
works and what doesn’t. Then we collaborate through Notable to highlight exactly what
needs ﬁxed.

Content writing may be the most difficult step in creating a website, and often the
number one thing that can hold up a project. What makes it easier is having a site layout.
After an initial mockup it is much easier to determine where there is a need for content,
whether it’s images or text. No one knows a company better than you, so an “about us”
section generally falls into place rather easily. Other sections are less intuitive and there-
fore take a little more effort. When in doubt it is best to keep it simple. Also keep in
mind that the internet is an abundant source of information. There is nothing wrong with
doing some research and identifying the key items that others have included in their
websites. Many companies prefer to just transfer the content from their old site into their
freshly designed site which also works well.

We will always try to be the catalyst for bringing out your creative side. Building a
website takes a team effort and we will provide support. Feel free to send any content
to us for review.


Testing
When the design has been approved, we will move to development. Clients may watch
their site get built via our testing platform, washgintondcmarketing.org. We have recently
developed these sites:

http://washingtondcmarketing.org/lyneer2
http://washingtondcmarketing.org/90north
http://washingtondcmarketing.org/mwcouncil
http://washingtondcmarketing.org/fairvote

If you follow the links you will see that they are fully functioning, live websites, which are
currently pending client approval. This test domain allows us to work out any issues with
the site before launching it on the client’s domain. When we get the go ahead, we will
then transfer everything to the client’s domain, at which point ownership of all design and
intellectual property is transferred as well.

Support
All the websites we create are custom designed and built. For this reason, support varies
signiﬁcantly by project. Due to the nature of support we offer website maintenance
packages. The following services are encompassed by all of our maintenance options:

Below are the packages we offer:


Service (SLA) Agreement
INTRODUCTION

Why Clikzy Creative?

The Clikzy Creative’ website maintenance team is made up of full / part time profession-
als each with more than three years of web design experience.

Clikzy Creative’ website maintenance experts are friendly, courteous, and most impor-
tantly, responsive to your web maintenance needs. They will always provide an estimate
of the number of hours it should take to do the job and notify you by telephone or email
upon completion.

DESCRIPTION

What is web maintenance?
Think of it as painting your house; the more attractive it is, the more often it will be
visited and noted to others. Good regular maintenance will also keep visitors coming
back. As simple a thing as a time stamp on your web page, will show the viewer your
pages are up-dated regularly. Make your website attractive and always aim to attract new
visitors to it. Maintenance can consist of minor text changes or additions to graphics or a
new website page design or new page content, etc.

We define "Website Maintenance" as keeping the website current. This could include
website design, and development.

CLIKZY RESPONSIBILITIES

We maintain a current backup, and archive all submitted files for your website.

We reserve the right to distinguish between "updates" and "new designs". Changing the
navigation, the adding of new pages, graphic changes, buttons, etc. are considered new
designs and charged accordingly to our hourly design rate.

PARTNER RESPONSIBILITIES

It is the client's responsibility to review updates and notify us of any necessary changes
that we need to make. There will be no charge for any errors on our part. However, if a
change needs to be made due to client error, the regular hourly update fees will be
charged. Your rate is calculated on the total time involved in completing the updates.
Billing occurs on the 30th day from your contract date every month.

Updates should be provided electronically (by email) as much as possible. Attachments
should be in text format (.txt or Word .doc formats are fine). Send digitized pictures in
common format such as .jpg, .gif, .ai, .psd, .png, .bmp, etc. Updates may also be sent by
postal mail or by fax. This will require retyping data or the scanning of photos and will
cost more to complete your changes.

AGENCY OVERVIEW Clikzy Creative is a new age web design and search
engine marketing company with dedicated professionals with
the same goal in mind: Create outstanding designs that pro-
mote your sucess and growth. For 6 years we have helped
companies grow their business through great websites and
great marketing. You will be working directly with the design-
ers and copywriters who are extremely responsive and allow
you unlimited revisions until you are happy with your product.

Clikzy began when a small team of Web Designers and Search
Marketers kept noticing how bland and boring most websites
out there really are. If you don’t believe us, Google search
some terms in your industry and review the sites. Bored yet?
We decided that Clikzy Creative’s goal would be to bring
uniqueness, creativity, and excitement to each and every
project we touch. We work to make sure your site stands out
amongst the dullness ﬂoating around the internet, and blasts
your competitors out of the water. We do not settle for
mediocrity and we believe no client should.

Our Goal: Make Your Website Unique and Effective

Your Website is the face of your company. We want you to be
involved. Flexibility and frequent communication is only one of
the many things that set us apart from the others. At Clikzy
Creative, our goal is to combine our expertise in web design
and development, social media, and search engine optimiza-
tion to give you the kind of website that will ignite your com-
pany and propel your business to new heights.


Core Competencies
Your Website Design starts with an in-depth analysis of
your goals and marketing plan. We’ll help you deﬁne and navigate
through the sea of acronyms such as HTML, PHP, Joomla, and
Drupal to identify which platform works best for you. Our team of
designers and developers are experts in creating beautiful and
professional websites including interactive elements such as
jQuery and Flash. Not only that, our team is well versed in various
content management systems to help you manage your new
website easily and efficiently.

Online Marketing strategies are an integral part of
our process because we know a successful website is about
more than beautiful design. Our team at Clikzy Creative will
work with your company to analyze keywords, utilize e-mail
marketing and social media platforms to better connect with
your target audience. We specialize in search marketing
techniques and search engine optimization (SEO) to make
sure that your company stands out among your competitors.

E-Commerce websites allow you to sell virtually
anything online. But with millions of e-commerce websites
already established, how will you compete? Our team can
help. We will educate you in how to avoid the most common
mistakes made in e-commerce design to ensure detailed
product descriptions and user friendly navigation. Integrating
simple check-out processes gives your customers peace of
mind when navigating and purchasing from your website.

Engaging your audience with Social Media is a crucial
part of promoting your business and brand recognition. Our
developers understand the importance of connecting with
people and use an array of social media platforms to do so.
Social bookmarking, referral strategies, and blog integration
are just a few great ways to stay in touch with your exisiting
audience and bring in a whole lot more.


All of Us at

say...

THANK YOU!
CONTACT 108 N Payne Street
Alexandria, VA 22314
US! 703.567.4330
contact@clikzy.com

LCME Clikzy Creative Brief

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