1. Ignorance, Iteration and the Entrepreneur Paul Kedrosky Apr 17/08

3. Four Postulates

4. Postulate #1

6. Postulate #2

7. Far better an approximate answer to the right question , which is often vague , than an exact answer to the wrong question , which can always be made precise . J. Tukey (1962), Annals of Mathematics and Statistics 33:1-67

8. Postulate #3

9. " What the deuce is it to me? You say that we go round the sun. If we went round the moon it would not make a pennyworth of difference to me or to my work." -- Sherlock Holmes in "A Study in Scarlet", Arthur Conan Doyle

10. Postulate #4

12. Ignorance Questions Focus Optimism

13. How You Do What You Do

17. If I am interested in, say, the distribution of the intensities of hurricanes , I cannot just “collect data more frequently”: I will just have to wait for the next hurricane to arrive. Source: R. Rebonatto, Plight of the Fortune-Tellers (2007)

18. Gorillas in our midst

20. Scratch Peripheral Perspective Data Gorillas Iterate

21. Tomorrow is going to be wonderful since today, I do not understand anything . - Niels Bohr

22. A challenge.

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