This document discusses the use of Facebook and Twitter for student engagement and retention. It notes that Facebook started at Harvard University and is now widely used by universities to create online communities for students. Twitter is described as a 21st century virtual water cooler. The document provides advice on how to manage social media platforms by monitoring, responding to students, and asking questions. It also recommends promoting the platforms directly after student enrollment to integrate them into the school community. Benefits mentioned include fewer helpdesk inquiries, immediate feedback, and promoting goodwill.

1. Facebook & Twitter

3. Facebook Started at Harvard University commercially from 2006, Now used by all Major Universities around the world. Purpose: Student Retention, Creates a community for students Community Connecting

4. Why use it? If you don’t students will anyway. You need to be in the space to be able to respond. Rats in the kitchen

5. How do I manage it? Monitor, Respond and Ask Questions … How do I promote it? Everywhere, directly after enrolment students should join up and be part of the community.

6. What’s In It for Me? You are in “their” space – responses are clearly visible to all Students interact with each other Forming community

7. Other OTEN Examples

8. Twitter 21st Century Water Cooler

9. Why use it? How do I manage it? Brand Course Promotion Quality content; links to interesting sites/content; Retweet often Student Support Receiving Questions from students and replying so all can see

10. How do I promote it? Link to OLS/Blog How do I manage it? Monitor during Allocated times

12. Immediate feedback;

13. Promote good will;

14. Public display of quality service

15. Social media presence.

16. See what people are saying