CBS Films Takes Out Full-Page 'NYT' Ad Featuring a Single TweetTalk about a promoted tweet.A full-pa...

1. utf8_encode(CBS Films Takes Out Full-Page 'NYT' Ad
Featuring a Single Tweet)
CBS Films Takes Out Full-Page 'NYT' Ad Featuring a Single Tweet
Talk about a promoted tweet.
A full-page ad in Saturday's edition of The New York Times included the image of a single tweet that
promoted the film Inside Llewyn Davis ahead of next Sunday's Golden Globe Awards.
"For Your Consideration" full page @nytimes ad ... And it's a Tweet. pic.twitter.com/xezFhyatbI ...
Corr: Well, as it turns out an MT...
-- Kirstine Stewart (@kirstinestewart) January 4, 2014
This particular photo shows the ad on page C7 of The Times, though Scott speculated that it may
also appear in other parts of the newspaper. The ad was placed by CBS Films to promote Inside
Llewyn Davis, a comedy-drama film that follows a week in the life of a young folk singer in the early
1960s.
It is interesting to note that the tweet was from New York Times film critic A.O. Scott who seemed
baffled to find his positive tweet about Inside Llewyn Davis inside his own publication. In tweets
throughout Saturday, Scott called the ad "a bit of a surprise" and said he was "a little freaked out."
we have reached a strange new place in marketing when tweets become full-page print ads.
-- a. o. scott (@aoscott) January 4, 2014
Another noteworthy aspect of the ad: The tweet was actually modified, which means the image was
not of the exact tweet Scott published back on Dec. 30. The original tweet included the names of two
other movies: The Wolf of Wall Street and American Hustle.
You all keep fighting about Wolf of Wall St. and Am Hustle. I'm gonna listen to the Llewyn Davis
album again. Fare thee well, my honeys.
-- a. o. scott (@aoscott) December 31, 2013

2. The original tweet from A.O. Scott on December 30.
If Scott did not give permission for his tweet to be included in the ad, CBS Films may have violated
Twitter's "Use of Content" guidelines. The guidelines stipulate that "without explicit permission of
the original content creator, Twitter content may not be used in advertising."
CBS declined to comment.
Update: January 4, 7:25 p.m. ET -- In a statement given to Mashable, The New York Times explained
why the newspaper chose to run the ad that featured a modified tweet from one of its critics.
"Generally we accept movie ads that include quotes from our critics from reliable sources and expect
them to be accurate and acceptable in taste," the statement read. "This particular ad adheres to our
advertising acceptability standards, and is appropriately labeled as an advertisement."
Separate sources familiar with the ad confirmed that the tweet was indeed modified in order to meet
rules established by the Academy. These rules prohibit production companies from mentioning
competitors' movies in their ads.
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Image: Adam Kinney
http://mashable.com/2014/01/04/cbs-nyt-tweet-ad/