Presentation given at the 2012 Ad Fed MN Student Advertising Summit. by Craig Pladson.

1. MAKE IT ABOUT SOMETHING
OTHER THAN YOUR RÉSUMÉ

2. @CRAIGPLADSON
DIRECTOR, INTERACTIVE INNOVATION

3. @CRAIGPLADSON
MAKE IT ABOUT SOMETHING
OTHER THAN YOUR RÉSUMÉ
#AD2SAS

4. @CRAIGPLADSON
“If you’re remarkable, amazing or just plain spectacular, you
probably shouldn’t have a résumé at all. A résumé is an excuse to
reject you. Once you send your résumé, people can say, ‘oh, they’re
missing this or they’re missing that,’ and boom, you’re out.”
~ Seth Godin
#AD2SAS

5. @CRAIGPLADSON
“Great jobs, world class jobs, jobs people kill for … those jobs don’t
get filled by people e-mailing in résumés. Ever.”
~ Seth Godin
#AD2SAS

6. @CRAIGPLADSON
[UNFORTUNATELY] YOU STILL NEED A RÉSUMÉ.
#AD2SAS

8. @CRAIGPLADSON
#OLDSCHOOL
CRAIG.PLADSON@YAHOO.COM CRAIG.PLADSON@HOTMAIL.COM
#AD2SAS

10. @CRAIGPLADSON
DON’T OBSESS OVER OUT-RÉSUMÉ-ING, RÉSUMÉS.
#AD2SAS

11. @CRAIGPLADSON
MAKE IT ABOUT SOMETHING MORE THAN YOUR RÉSUMÉ.
#AD2SAS

12. @CRAIGPLADSON
A GOOD RÉSUMÉ IS LIKE GOOD PRINT AD.
#AD2SAS

16. @CRAIGPLADSON
NO. YOU DON’T NEED AN SEO EXPERT TO HELP YOU DO THIS.
#AD2SAS

17. @CRAIGPLADSON
THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.
#AD2SAS

18. @CRAIGPLADSON
THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.
YOUR BRAND’S FINDABILITY INCREASES WITH EACH
WEBSITE UPDATE, BLOG POST OR TWEET.
#AD2SAS

19. @CRAIGPLADSON
THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.
AND IT DEMONSTRATES YOU GET IT.
#AD2SAS

20. @CRAIGPLADSON
WHATEVER. SHOW ME SOME EXAMPLES.
#AD2SAS

21. @CRAIGPLADSON
USE CASE #1: THE AGENCY’S PERSPECTIVE
#AD2SAS

30. @CRAIGPLADSON
USE CASE #2: A STUDENT’S PERSPECTIVE
#AD2SAS

31. @CRAIGPLADSON
#AD2SAS

37. Casie Cook @kaceemaree @grantspanier
Casie,
View Casie’s profile

42. @CRAIGPLADSON
#AD2SAS

43. @CRAIGPLADSON
MAKE MEANINGFUL CONNECTIONS.
#AD2SAS

44. @CRAIGPLADSON
BE APPRECIATIVE UBIQUITOUS NETWORKING
MAKE MEANINGFUL CONNECTIONS.
INFORMAL VS. FORMAL RELEVANT AND PERSONAL
#AD2SAS

45. @CRAIGPLADSON
TECHNOLOGY ENABLES MORE MEANINGFUL
CONNECTIONS THAN EVER BEFORE.
#AD2SAS

46. @CRAIGPLADSON
MEANINGFUL CONNECTIONS MAKE IT ABOUT
SOMETHING MORE THAN YOUR RÉSUMÉ.
#AD2SAS

47. @CRAIGPLADSON
THANK YOU.
#AD2SAS