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Beyond the Play Button - The future of listening
1. Beyond the Play Button - SXSW 2014 - #PlayButton
Beyond the Play Button
The future of listening
Paul Lamere
The Echo Nest
SXSW March 11, 2013
#sxsw #PlayButton
Tuesday, March 11, 14
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The 1979 iPod
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The 1979 iPod
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The 1979 iPod
Vinyl Cassette
CD
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The 1979 iPod
Vinyl Cassette
CD
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Digital Music Milestones
2001 2003 2007 2008
1979 1995 1999
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All listeners are not created equal
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Four listener types
Savants
Enthusiasts
Casuals
Indifferents
Survey conducted in 2003 and again in 2006 by Emap
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0%
10%
20%
30%
40%
Savants Engaged Casuals Indifferents
Distribution of Listener Types
10%
20%
30%
40%
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11. Beyond the Play Button - SXSW 2014 - #PlayButton
0%
10%
20%
30%
40%
Savants Engaged Casuals Indifferents
Distribution of Listener Types
>$1,000
$100
$10
$1
Dollars spent per year by listener type
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0%
10%
20%
30%
40%
Savants Engaged Casuals Indifferents
Distribution of Listener Types
100+
10
1
0
Average Interactions per Listening Session
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13. Beyond the Play Button - SXSW 2014 - #PlayButton
0%
10%
20%
30%
40%
Savants Engaged Casuals Indifferents
Distribution of Listener Types
100+
10
1
0
Average Interactions per Listening Session
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14. Beyond the Play Button - SXSW 2014 - #PlayButton
Money to spend
Musical sophistication
Interaction
Savant Engaged Casual Indifferent
More Less
70% of listeners
Lean forward Lean back
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I like Adele
What should I pick?
Interfaces built
for engaged music
fans will challenge
the casual or
indifferent fan
One size doesn’t fit all
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Better than radio
The challenge: to engage casual and indifferent listeners
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Understanding the Listener
Demographics
Music Taste
Context
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Demographics
• Gender
• Age
• Location
How much does a
listener’s
demographic affect
their listening?
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Gender
How does a listener’s gender affect their taste in music?
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Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
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Top gender-skewed artists
• Iron Maiden
• Rage Against the Machine
• Van Halen
• N.W.A
• Jimi Hendrix
• Limp Bizkit
• Wu-Tang Clan
• Xzibit
• The Who
• Moby
• Danity Kane
• Cody Simpson
• Hannah Montana
• Emily Osment
• Playa Limbo
• Vanessa Hudgens
• Sandoval
• Miranda Lambert
• Sugarland
• Aly & AJ
Skews Male Skews Female
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32. Beyond the Play Button - SXSW 2014 - #PlayButton
Top genres by gender
• Pop
• Dance Pop
• Contemporary Hit Radio
• Urban Contemporary
• R&B
• Hot Adult Contemporary
• Latin Pop
• Teen Pop
• Neo soul
• Latin
• Pop rock
• Contemporary country
• Rock
• Hip Hop
• House
• Album Rock
• Rap
• Pop Rap
• Indie Rock
• Funk Rock
• Gangster Rap
• Electro house
• Classic rock
• Nu metal
Top female genres Top male genres
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Age
How does a listener’s age affect their taste in music?
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Distribution of listeners by age
Relativenumberoflisteners
Year of Birth
22 y/o
32
42
52
62
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Age specific listening preferences
• Skrillex
• Emblem3
• Sage The Gemini
• Selena Gomez & The Scene
• Barden Bellas
• Karmin
• Cher Lloyd
• Mac Miller
• The Treblemakers
• Little Mix
• Hannah Montana
• Ross Lynch
• Zedd
• Roy Orbison
• James Taylor
• Jackson Browne
• The Everly Brothers
• Neil Diamond
• Willie Nelson
• The Doors
• Tony Bennett
• Cat Stevens
• Bee Gees
• Rod Stewart
• Nat King Cole
• Joni Mitchell
13-year-old 64-year-old
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Age specific listening preferences
13-year-old 64-year-old
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Location
How does where a listener’s lives
affect their taste in music?
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Regional listening preferences
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Regional listening preferences
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Regional listening preferences
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Listener’s Music Taste
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Listener’s Music Taste
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Context
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Context
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Automatically building contextual playlists
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Automatically building contextual playlists
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50. Beyond the Play Button - SXSW 2014 - #PlayButton
Automatically building contextual playlists
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Automatically building contextual playlists
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Automatically
Inferring
Context
From Activity
Personalized
Implicit
Contextual
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The most boring data
Next gen devices
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Zero UI devices
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Zero UI devices
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The most boring data
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The most boring data
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Lean Forward Listener
Experience
Discovery
Interaction
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Money to spend
Musical sophistication
Interaction
Savant Engaged Casual Indifferent
More Less
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Money to spend
Musical sophistication
Interaction
Savant Engaged Casual Indifferent
More Less
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Enhancing the listening experience
http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.html
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Tinie Tempah Rap Demonstration
Created by British agency We Make Awesome Sh.
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Tinie Tempah Rap Demonstration
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Attention Deficit Radio
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Music discovery for the
more active listener
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Music discovery as path finding
http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.html
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Music discovery as path finding
http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.html
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There must be five ways to get
from Miley Cyrus to Cannibal Corpse
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Six Degrees of Black Sabbath
Path finding through the artist
collaboration space
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Boil the Frog
Path finding through the artist
similarity space
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Going Under Cover
Path finding through the
cover song space
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Roadtrip Mixtape
Path finding through the
physical space
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3D Music Maze
Path finding through a
virtual game space
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Visualizing the structure of pop music
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Tik Tok by Ke$ha
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Paparazzi by Lady Gaga
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Baby by Justin Bieber
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Fearless by Taylor Swift
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Stairway to Heaven by Led Zeppelin
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Raise your weapon by Deadmau5
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Take Five by Dave Brubeck
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Green Grass and High Tides by The Outlaws
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Roundabout byYes
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Cello Suite No.1,Yo-Yo Ma
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4’33 by John Cage (Live performance)
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Nyan Cat
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Girl Talk in a Box
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I’ve got 30 million songs in my pocket.
Now what?
The future of
music listening:
Engage the
indifferents
Empower the
the music fan
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Beyond the Play Button
Paul Lamere
@plamere
The Echo Nest // Spotify
SXSW March 11, 2013
#sxsw #PlayButton
Links to slides, demos and supporting
data can be found at:
musicmachinery.com
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