A brief history of some of the online projects I have worked on since 1999. A cathartic experience to review this.

1. 1999
2000
2001
2002
Online + interactive
2003
2004
2005
2006
2007
2008
2009

2. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
Chronologidigital
2003
hmf
LD v1
Outrage
The process of preparing this application has been namely taking something out, plugging it in and Orange: HardNosedBusinessman
very cathartic. I have spent time re-reading my MA clicking it. 2004
PS2 Ghosthunter
dissertation (and finding lots I now disagree, and I digress, more of this can be found in my
Isokon Plus
still agree with). I’ve looked over old work and re- short paper about Interactive Design (StevePrice_
considered what it meant then and now. I have also shortpaper.pdf).
taken the time to think about where I stand with I decided to show a selection of my (interactive/ Laurence King Publishing
2005
regards my own viewpoint on interactive design online) work spanning the last ten years. I have
Evian
and what I have contributed to this field. accompanied this within a chronological timeline, Sigrid Szetu
Sunday Times
Online. Digital. Interactive, call it what you will, which also serves as a device to see how I have The Streets
2006
has arguably gone through roughly three major adapted and changed according to the various
phases in the last ten years. Phase one was really phases that online/ RedDot
Cointreau
the boom/bust years where it was about technology
and software; I call it the Skip Intro era. RedDot
HSBC
2007
Phase two has been about people and Whatif
LD v2
connections; social networking and empowerment. salt
Phase three, which feels like it is here, or almost LD
here, will most likely be about connecting ‘stuff’* to jobsgopublic
Poker trillion 2008
the network to the people. Look at how technologies My Breast Friends
like iPhone (Apps) and syncing is connecting
salt
people to stuff much more easily. Nike+ is an early
example, but still requires manual operations; ArisingArtist
Democrazy 2009
Nyksund
Bluebird

3. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
MA project
2003
hmf
LD v1
Outrage
Whilst applying for my MA I was working with Project: Six degrees of separation Orange: HardNosedBusinessman
Design+Art direction: Steve Price
the (then) three-man team of State. Consisting of Backend Development: n/a
2004
PS2 Ghosthunter
Philip O’Dwyer, Mark Breslin and Mark Hough. Platform: HTML/Flash
Isokon Plus
Whilst there I worked on projects for Playstation,
Dreamcast and onedotzero.
However, my MA at Central Saint Martins was Laurence King Publishing
2005
amongst other things a great way for me to start
Evian
really challenging myself and my abilities. So I set Sigrid Szetu
Sunday Times
about working in Flash. The Streets
2006
The brief was simply to create a response to the
theory of the Six Degrees of Separation, so I chose RedDot
Cointreau
to animate mine, however badly it looks now, it was
the beginning of my interest in interactive design. RedDot
HSBC
2007
Whatif
LD v2
salt
LD
jobsgopublic
Poker trillion 2008
My Breast Friends
salt
www.plan-bstudio.com/KHiB/MA/sixdegrees/sixdegreesofseparation.swf ArisingArtist
Democrazy 2009
Nyksund
Bluebird

5. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
MA projects
2003
hmf
LD v1
Outrage
We were required to present the governing Project: MA Timeline Orange: HardNosedBusinessman
Design+Art direction: Steve Price
body with our research for our individual MA Backend Development: n/a
2004
PS2 Ghosthunter
dissertation and practical project. We were asked Platform: HTML/Flash
Isokon Plus
to present our findings to the MA course and our
tutors in any way we felt suitable. I opted for an
online version of a timeline documenting my work Laurence King Publishing
2005
over the months.
Evian
The result was something that feels altogether Sigrid Szetu
Sunday Times
vacant and difficult to read. But it was the first The Streets
2006
time I started inter grating flash in to HTML and
framesets, and from that standpoint I am still proud RedDot
Cointreau
that I got it to work. I was also the only one on my
course to send a link to my entire class so that they RedDot
HSBC
2007
could all review it. I also, at the time created my Whatif
LD v2
own blog and used that to document my work. salt
LD
jobsgopublic
Poker trillion 2008
My Breast Friends
salt
www.plan-bstudio.com/KHiB/MA/timeline/index.html ArisingArtist
Democrazy 2009
Nyksund
Bluebird

7. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
2002
Wild Bunch
salt
Critical Sales
2003
hmf
LD v1
Outrage
Egg: the internet bank Client: Spring / Egg Orange: HardNosedBusinessman
Project: DM CDROM
Having just graduated from the Masters at Central Design+Art direction: Steve Price
2004
PS2 Ghosthunter
Saint Martins I worked on a project to produce a Backend Development: Spring
Platform: Flash/Director Isokon Plus
CDROM for the (then) internet bank Egg.
The project was typical of the era. The client
wanted a CDROM to go out as part of a promotional Laurence King Publishing
2005
Direct Marketing tool. They wanted a big intro-
Evian
animation, lots of information, and text and sounds Sigrid Szetu
Sunday Times
and rollovers and as much animation as you could The Streets
2006
possibly think of.
Presenting and selling this project to the board RedDot
Cointreau
of the Prudential Bank was an enormous challenge,
as was the build; there was one developer whose RedDot
HSBC
2007
Director skills were, even by those days standards, Whatif
LD v2
quite sketchy. salt
The result was a CDROM that was a bit jerky in LD
parts (depending on your processor speed), but it jobsgopublic
Poker trillion 2008
worked and worked well for the client. My Breast Friends
salt
ArisingArtist
Democrazy 2009
Nyksund
Bluebird

9. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
Experiments
2003
hmf
LD v1
Outrage
Having been introduced to Flash coding by Project: Flash experiments Orange: HardNosedBusinessman
Design+Art direction: Steve Price
pier Mark Hough I tried my best to understand Backend Development: Mark Hough
2004
PS2 Ghosthunter
dynamics, and maths and script and... well, I
Isokon Plus
decided at the end that it would be best to leave it to
the professionals; i.e always employ someone else
to do coding/programming. Laurence King Publishing
2005
Evian
Sigrid Szetu
Sunday Times
The Streets
2006
RedDot
Cointreau
RedDot
HSBC
2007
Whatif
LD v2
www.plan-bstudio.com/KHiB/MA/flashy/dna.swf salt
www.plan-bstudio.com/KHiB/MA/flashy/variant.swf LD
www.plan-bstudio.com/KHiB/MA/flashy/elastics.swf jobsgopublic
www.plan-bstudio.com/KHiB/MA/flashy/lines+equations.swf Poker trillion 2008
My Breast Friends
www.plan-bstudio.com/KHiB/MA/flashy/snake flash.swf
www.plan-bstudio.com/KHiB/MA/flashy/sine.swf salt
www.plan-bstudio.com/KHiB/MA/flashy/mouse.swf
www.plan-bstudio.com/KHiB/MA/flashy/random.swf ArisingArtist
Democrazy 2009
Nyksund
Bluebird

11. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
Plan-B Studio 1.0
2003
hmf
LD v1
Outrage
Having dabbled with flash coding and thinking I Project: Web site Orange: HardNosedBusinessman
Design+Art direction: Steve Price
was something new to the world of “target string Backend Development: Steve Price
2004
PS2 Ghosthunter
variables” I set about creating a web presence for Platform: HTML/Flash
Isokon Plus
Plan-B Studio. I launched a holding page with had
a looping, military style feel to it for reasons that
escape me now. Laurence King Publishing
2005
However this then lead on to a more considered
Evian
approach, albeit it rather web 1.0 looking. Sigrid Szetu
Sunday Times
The Streets
2006
RedDot
Cointreau
RedDot
HSBC
2007
Whatif
LD v2
salt
LD
jobsgopublic
Poker trillion 2008
My Breast Friends
salt
ArisingArtist
Democrazy 2009
Nyksund
Bluebird

16. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
2003
hmf
LD v1
Outrage
Salt specialise in designing and producing “We are constantly complemented Client: Salt
Project: web site design
Orange: HardNosedBusinessman
individual textile patterns and blinds. I was 2004
on our marketing material Design+Art direction: Steve Price
Backend Development: Steve Price
PS2 Ghosthunter
approached by them in 2002 to design a website for
them, along with a range of printed, promotional
and I truly believe, the website Platform: HTML Isokon Plus
literature. The website simply showcased each particularly, has increased our
project both private and commercial. national and international profile. Laurence King Publishing
2005
Since all of their work is about space, light The longevity of our relationship Evian
and layers of textures; the web site followed the
means that he truly understands Sigrid Szetu
Sunday Times
same colour palette as the rest of the re-branded
stationary and promotional literature.
our needs and budgets and acts The Streets
2006
Produced in 2001 this site reflects the extent accordingly with ease and humour.” RedDot
Cointreau
of the budget; next to nothing. The whole site was June Swindell,
built by me using HTML, and was a little clumsy Founder of salt. RedDot
HSBC
2007
and impractical - but we live and learn. Whatif
LD v2
salt
LD
jobsgopublic
Poker trillion 2008
My Breast Friends
salt
ArisingArtist
Democrazy 2009
Nyksund
Bluebird

18. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
2003
hmf
LD v1
Outrage
Wild-Bunch was an independent film production Client: Spring/Wild Bunch Orange: HardNosedBusinessman
Project: web site design
and distribution company. They wanted a new site Design+Art direction: Steve Price
2004
PS2 Ghosthunter
and they wanted it content-managed. CMS was then Backend Development: Spring
Platform: HTML/Flash/ColdFusion Isokon Plus
[2003] relatively expensive, but software programs
such as ColdFusion made it possible to offer this as
a product. Laurence King Publishing
2005
The result was, well, a site that was controlled
Evian
by a ColdFusion built CMS. Anyone who knows Sigrid Szetu
Sunday Times
that ColdFusion 1.0 was like knows that the site The Streets
2006
probably would be (if it were still live) a haggard old
horse, but in 2002 it was the most affordable option RedDot
Cointreau
for clients who couldn’t afford Mediasurface.
RedDot
HSBC
2007
Whatif
LD v2
salt
LD
jobsgopublic
Poker trillion 2008
My Breast Friends
salt
ArisingArtist
Democrazy 2009
Nyksund
Bluebird

20. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
2003
hmf
LD v1
Outrage
Critical Sales dealt with the business sector. Its core Client: Critical Sales Orange: HardNosedBusinessman
Project: logo/branding web site design/
business was to help train and redevelop internal build
2004
PS2 Ghosthunter
business strategies in order to increase the profit Design+Art direction: Steve Price
Backend Development: Steve Price Isokon Plus
margins of companies such as PwC, KPMG and Platform: HTML/Flash
many more.
The identity needed to emphasise the idea of Laurence King Publishing
2005
growth, network and above all Critical Sales on top.
Evian
The web site was developed to try and challenge Sigrid Szetu
Sunday Times
the norm. The layout was different - the navigation The Streets
2006
was on the right of the page. The content centred,
and all the information was fed from the hexagonal RedDot
Cointreau
stack. The use of flash integrated with HTML
framesets was (for me back then) really exciting, RedDot
HSBC
2007
but primitive in todays expectations. Whatif
LD v2
The actual site never saw the light of day because salt
the client couldn’t find the budget. LD
jobsgopublic
Poker trillion 2008
My Breast Friends
salt
ArisingArtist
Democrazy 2009
Nyksund
Bluebird

21. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
2003
hmf
LD v1
Outrage
This was a web site for a friend with no budget. A Client: HMF Orange: HardNosedBusinessman
Project: logo/web site design/build
photographer whose only brief was that she wanted Design+Art direction: Steve Price
2004
PS2 Ghosthunter
all her work to be on one page. So I created a strict Backend Development: Steve Price
Platform: HTML/Flash Isokon Plus
grid in Flash and set to work. Once you click on a
section, such as Reportage, you saw which images
related to that section by the others being covered Laurence King Publishing
2005
with blue. Click on one of those left and you could
Evian
see it bigger. Simple. Sigrid Szetu
Sunday Times
Although an example of an early flash web site The Streets
2006
that although it had an exact loader, was clumsy
and restrictive for updating. RedDot
Cointreau
RedDot
HSBC
2007
Whatif
LD v2
salt
LD
jobsgopublic
Poker trillion 2008
My Breast Friends
salt
ArisingArtist
Democrazy 2009
Nyksund
Bluebird

22. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
2003
hmf
LD v1
Outrage
A flash built site designed and programmed Client: LD Orange: HardNosedBusinessman
Project: logo/web site design/build
by me to serve as the (then) new site for LD Design+Art direction: Steve Price
2004
PS2 Ghosthunter
Communications. Again, budget restrictions meant Backend Development: Steve Price
Platform: Flash Actionscript Isokon Plus
that the client couldn’t manage their content
themselves, but I tried to build this in mind that a
monthly update would be commissioned. Laurence King Publishing
2005
Evian
Sigrid Szetu
Sunday Times
The Streets
2006
RedDot
Cointreau
RedDot
HSBC
2007
Whatif
LD v2
salt
LD
jobsgopublic
Poker trillion 2008
My Breast Friends
salt
ArisingArtist
Democrazy 2009
Nyksund
Bluebird

23. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
2003
hmf
LD v1
Outrage
There was very little call for anything too Client: Spring/Outrage Orange: HardNosedBusinessman
Project: web site design/build
complicated with the build of this site. The nature Design+Art direction: Steve Price
2004
PS2 Ghosthunter
of the site merely represented the clothing labels Backend Development: Steve Price
Platform: Flash Isokon Plus
new range, and showcased this throughout the site.
2005
Laurence King Publishing
Evian
Sigrid Szetu
Sunday Times
The Streets
2006
RedDot
Cointreau
RedDot
HSBC
2007
Whatif
LD v2
salt
LD
jobsgopublic
Poker trillion 2008
My Breast Friends
salt
ArisingArtist
Democrazy 2009
Nyksund
Bluebird

24. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
2003
hmf
LD v1
Outrage
Hard-nosed businessman (HNB) was a campaign Client: Poke/Orange Orange: HardNosedBusinessman
Project: web site design
created by Mother for Orange, The TV campaign Design+Art direction: Steve Price
2004
PS2 Ghosthunter
(prior to launch) was represented online. Poke Backend Development: Poke
Isokon Plus
employed me to design the site with their team in-
house.
The concept was to create a site that looked like Laurence King Publishing
2005
an actual desktop that belonged to the HNB with
Evian
quirky happenings, as well as relevant information Sigrid Szetu
Sunday Times
to the campaign and product offerings. The Streets
2006
RedDot
Cointreau
RedDot
HSBC
2007
Whatif
LD v2
salt
LD
jobsgopublic
Poker trillion 2008
My Breast Friends
salt
ArisingArtist
Democrazy 2009
Nyksund
Bluebird

25. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
2003
hmf
LD v1
Outrage
One word: ‘Experiential’ was key throughout this Client:unit9/SCEE/Playstation Orange: HardNosedBusinessman
Project: web site design
project, and indeed was the first time I heard it. Design+Art direction: Steve Price
2004
PS2 Ghosthunter
They wanted the essence of that game to be present Backend Development: unit9
Isokon Plus
so we decided to build a whole map taking it’s
origins from the beginning of the game itself which
was based around a school that becomes haunted; Laurence King Publishing
2005
original(!).
Evian
The whole site was supposed to be a walk- Sigrid Szetu
Sunday Times
through with ghosts snapping and appearing The Streets
2006
everywhere. The sound design was pivotal; but was
lost on people in offices who have the sound turned RedDot
Cointreau
off because of such sites!
This was a great example of a project that the RedDot
HSBC
2007
client kept calling a ‘micro-site’ when in fact it was Whatif
LD v2
much, much, much bigger than that. The amount salt
of interstitial animation between (tween) scenes LD
was enough work to keep two animators busy for a jobsgopublic
Poker trillion 2008
month. We lived, and we learnt! My Breast Friends
salt
ArisingArtist
Democrazy 2009
Nyksund
Bluebird

26. 1999
Six Degrees of Separation
2000
MA Timeline
Egg
2001
Experiments
Plan-B Studio v1
salt
2002
Wild Bunch
Critical Sales
2003
hmf
LD v1
Outrage
This site started a new visual style for Isokon, whilst Client: Isokon Plus Orange: HardNosedBusinessman
Project: web site design/Build
taking into consideration their history born from Design+Art direction: Steve Price
2004
PS2 Ghosthunter
the Bauhaus era. Using the subtly of gradients to Backend Development: Steve Price
Platform: Flash Actionscript Isokon Plus
create tonal changes, and spatial drawings that
create a protraction of depth, space and pattern.
My main concern was to make sure that the Laurence King Publishing
2005
development of the Isokon site was consistent
Evian
within the existing brand identity whilst enhancing Sigrid Szetu
Sunday Times
its visual communication. Ultimately making The Streets
2006
the process of actually viewing the furniture and
content an easier and more stimulating experience. RedDot
Cointreau
RedDot
HSBC
2007
Whatif
LD v2
salt
LD
jobsgopublic
Poker trillion 2008
My Breast Friends
salt
ArisingArtist
Democrazy 2009
Nyksund
Bluebird