In May 2013 Planeta.com and This Tourism Week teamed up to present practical social web tips to tourism pros in South Africa. This presentation is a recap of lessons learned. Your comments are welcome and so are embeds, likes, clips and shares.
We documented travel in South Africa and the social web tools that local tourism providers (hotels, restaurants, museums, artisans, tour operators, tour guides, and others) can use to spark the conversation on the social web with the intent of promotion and education.
Details http://planeta.wikispaces.com/marketingsa
Related
http://planeta.wikispaces.com/southafrica
http://planeta.wikispaces.com/southafricaslang
http://planeta.wikispaces.com/rtsouthafrica
http://planeta.wikispaces.com/wildsouthafrica
Are Vatican Museum Tickets and Private Tours Worth It
Marketing Local Travel: Social Web Tips for South Africa @thistourismweek @localtravels #MarketingSA
1. South
Africa
@ T h i s T o u r i s m W e e k@ r o n m a d e r
p l a n e t a . w i k i s p a c e s . c o m / m a r k e t i n g s a • U m t e n t w e n i , S o u t h C o a s t • 0 5 . 2 0 1 3
Marketing Local Travel
#marketingsa
2. About This Presentation
In May 2013 Planeta.com and This Tourism Week teamed up
to present practical social web tips to tourism pros in
South Africa. This presentation is a recap of lessons learned
and has been gently revised to include 2016 social web tips .
Your comments are welcome and so are embeds, likes, clips
and shares.
- Ron Mader (Las Vegas, 2016)
3. TimelineA p r i l 3 : S t o r y t e l l i n g a n d t h e S o c i a l
W e b
A p r i l 1 0 : G e o l o c a t i o n : F o u r s q u a r e
A p r i l 1 7 : S m a r t p h o n e s a n d Q R C o d e s
A p r i l 2 4 : F u t u r e T r a d e S h o w s
M a y 1 : W r a p U p
M a y 1 5 : P r e s e n t a t i o n
16. The value of
the social web
becomes clear
through
repetition and
redundancy. 2 0 1 3 @ r o n m a d e r
17. Facebook F l i c k r G o o g l e + T w i t t e r Y o u T u b e W i k i s O t h e r
Ar e we o n
the same
scre e n?
T o w h at
de gr e e ar e
we
e n gage d?
2 0 1 3 @ r o n m a d e rp l a n e t a . w i k i s a p c e s . c o m
Are we on the same screen?
18. @ M a r t i n H a t c h u e l , T h i s T o u r i s m W e e k
19.
20. Sara, Enrique y Ron
I n l i f e ,
i t’ s no t so
i mpo r tant
whe re you go
as i t i s
who you me e t
al o ng the
w ay.
E n l a v i d a , n o i m p o r t a
t a n t o d o n d e v a s
t a n t o c o m o a q u i e n
e n c u e n t r a s e n e l
c a m i n o .
21. What’s in your toolbox?
p l a n e t a . c o m
planeta.wikispaces.com/tools
22. Ahora es más fácil
Aprende los ABCs de las Redes Sociales
planeta.wikispaces.com/socialweb
It’s easier than ever
Learn the ABCs of the Social Web
planeta.wikispaces.com/socialweb
07.2013
49. Open Education Declaration
Cape Town, South Africa
We are on the cusp of a global revolution
in teaching and learning. Educators
worldwide are developing a vast pool of
educational resources on the Internet,
open and free for all to use.
w w w . c a p e t o w n d e c l a r a t i o n . o r g
50. What we need from South Africa
• Livestreaming video from conferences
• Engaging Facebook pages from tourism offices
• Engaging Twitter interaction from officials
• Multilingual info
• Public access to tourism stats
• Encouragement for fans of South Africa
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51. What we can do on the Social Web
2 0 1 6
• Like South Africa on Facebook
• Give a thumbs up on YouTube
• #Periscope
• Share photos on Flickr and Instagram
• Tweet about South Africa
• Edit wikis
• Curate on Flipboard, Pinterest and Storify
• Rate places on TripAdvisor and Yelp
• Favorite and embed Slideshare presentations
52. Foto @ Ron
Mader
Kudos
M ar ti n Hatchue l
Ethan G e l be r
G r e g Hubbs
Al i stai r M cKe n s i e
He i di Van de r Kamp
T h e Bl u e Yo n de r
#Futr chat
Loc al T ravel
M o v e m e n t
South Afri ca
T o u r i s m
S outh Afri ca n Parks
T r an s i ti o n s A br o ad
T r av e l W o r d
U S A R u gby S e v e n s
53. South Africa Resources
Planeta South Africa http://planeta.wikispaces.com/southafrica
Load Shedding https://www.youtube.com/watch?v=ViorVDgiiOg
Wiki http://wikilovesmonuments.co.za
Flickr https://www.flickr.com/groups/lovesouthafrica
This Tourism Week http://www.thistourismweek.co.za
Cape Town Declaration http://capetowndeclaration.org
Flipboard https://flipboard.com/section/south-africa-btsyi6
Hashtag Radio http://hashtagradio.co.za
Sanzar Rugby http://www.sanzarrugby.com
Protected Planet http://www.protectedplanet.net
Flight Radar http://www.flightradar24.com
Hopper http://www.hopper.com
Google News https://www.google.com
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