media pack

1. Advertising Media Pack
delivering fast and clear construction services to your desktop

2. Contents
• Introduction
• Advertising Options
• Rates
• Reporting
• Contact Us

3. Introduction
The Plant Hire Directory has been developed to allow the construction industry a
portal to assist them to locate relevant services and hire of equipment throughout
the U.K.
This Media Pack allows you to look at opportunities for your organisation where
you will be able to advertise at a low, monthly cost and generate openings for
sales revenues.
The website has also been developed to allow “trades people” the opportunity to
place advertisements for their individual services. Be these plumbers, builders or
plasterers. These types of businesses tend to get lost inside other similar
portals such as Yell, as larger budgets negate their ability to compete with larger
industry leaders.
A range of packages are available and we can now explore these further on the
following pages.

4. Advertising Options
Through strong brand development
we have a foothold in the “online
search” sector that delivers great
traffic for our “directory”
subscribers. Directory Listings are
an exceptionally cost effective way of
generating a profile for your business
and we will explore this option a little
later in this pack.
In addition you may wish to advertise
your business in more prominent
location.
As a result we have developed
various options for your organisation.
Please read on for more information.

5. Advertising - Directory
Standard Listing Ultimate Listing
• All contact details listed • All contact details listed
• Location plotted on the map • Location plotted on the map
view view
• Management area for your • Management area for your
listing listing
Advanced Listing • Link to your own website
• All contact details listed • Ability to upload your own
• Location plotted on the map company logo for display on
view your listing
• Management area for your PLUS !!
listing • Top of the list in search
PLUS !! results
• Link to your own website • Highlighted listing to draw
• Ability to upload your own more attention
company logo for display on
your listing

6. Advertising Options - Sizes
The size of your advertisement
is related to the monthly cost.
The larger the size the greater
the cost. This follows a similar
method of advertising that you
might have been used to with
organisations such as the
Yellow Pages.
However, we are able to offer
you good locations, with good
sized advertisements at
relatively low cost with will
provide you with a greater
return on your investment.

7. Advertising Options - Sizes
Banner: 468 x 80 pixels
Premium Box: 300 x 450 pixels
Standard Box: 220 x 335 pixels
Lozenge Box: 130 x 200 pixels

8. Advertising Options – Solus
Options
Solus advertising is where your
advert will be the only one that
appears on the page. Due to the
nature of our website, we can
allow a single advertisement to
appear on each category.
Therefore if you are a just
looking at targeting “whacker
hire” we can provide your
advertisement in that location and
stop anyone else advertising in
that position.
The cost vs. benefits are clear –
block your competition before
they do!
* The red box highlights “Solus” advertising
location.

9. Advertising Options – Shared
Slots
If you are happy to advertise
with other suppliers we can
place your business on a page
with other similar businesses.
However we only allow 4
organisations to appear on any
one page at a time. This
ensures that your advertisement
receives great visibility and
impressions.

10. Advertising Options - Formats
We allow three types of advertisement formats on the website. These
are:
• JPEG
• GIF (or animated GIF)
• Flash
There are physical size and pixel limitations we ask you to adhere to.
All advertisement slots will be allocated a pixel size and we will only
allow a maximum of 100kb per advertisement.
If you are unsure as to what this means please contact
advertising@planthiredirectory.co.uk for details.

11. Advertising Rates
All of our advertising rates are based upon a monthly fee. This allows you to
manage your cash flow more effectively and get the most out of your advertising
budget. Our current rates* are as follows:
Directory Listing
• Standard Directory Listing: £9.99 per month
• Advanced Directory Listing: £14.99 per month
• Ultimate Directory Listing: £39.99 per month
Advertising Options
• Banner Advert: £175 per month
• Premium Advert: £200 per month
• Standard Advert: £75 per month
• Lozenge Advert: £50 per month
To speak to one of our advertising team, email
advertising@planthiredirectory.co.uk or call 07837 924404.
* Rates as of May 2011, subject to change. Please contact us for our latest rates. All rates are subject to VAT at the prevailing rate.

12. Reporting Options
We believe that it is very important for you to view the success of
advertising on the Plant Hire Directory. Therefore we have the
following available to our advertisers:
• Monthly traffic statistics emailed to you every month
• Administration application to allow you to manage your directory
listing
• Invoices available online and via email

13. Contact Us
If you are interested in learning more about our advertising opportunities
please feel free to contact us by any of the following methods:
advertising@planthiredirectory.co.uk
07837 924404
www.planthiredirectory.co.uk