3. 3
What is AppDirect?
Leading provider of cloud service marketplace and
management solutions
Launched in 2009
Powers many marketplaces around the world: Cloud
Foundry, Staples, Deutsche Telekom, etc.
Platform for service providers: integrate once, distribute
everywhere
Built with Spring Framework! :)
4. 4
SMB Reach=
20 Million+
130+ Catalog
Applications
Today
Q4 2011: Won
Under The Radar,
Best in Show
Q3 2012: Acquired jBilling
>100 staff
+ New SF Office
Q1 2012: Named Cool
Vendor by Gartner
Named CRN Top 20
Cloud Provider
2011
7. 7
Cloud Foundry and AppDirect
AppDirect provides the service brokerage
capabilities and add-on services that Cloud
Foundry developers need without distracting
Cloud Foundry from its core.
8. 8
Cloud Foundry Marketplace Model
Cloud Foundry AppDirect Service Providers
Provisioning API2
Service Binding API3
Account1
App
Account
Service
Account
Service
Account
Service
Account
Service
Account
Service
Account
Service
9. 9
Service Provider Integration
Marketing
Content
Pricing
Configuration
API Integration
• Product Profile information for the Catalog
• Features, Benefits, Categories and Functions
• Screenshots, Demo Videos, Documentation
• Support Hours, Telephone, Live Chat, Email, etc.
• Pricing displayed to the end user
• Multi-Tiered Editions, Add-ons
• Free Trials, Monthly Recurring Fees, Setup Fees
• Unit Based Pricing, Flat Rate, Metered Usage
• Allows the product to be purchased and provisioned
• Subscriptions: Create, Change, Cancel, Suspend
• Users: Assign, Unassign, Single-Sign-On
• Binding: Service Bind, Service Unbind
11. 11
Cloud Foundry Integration
Catalog API
Profile API
Service APIs
• RESTful API Endpoint for calling catalog info
• Reads app names, descriptions, overview content
• Logos, pricing, Provider Name
• Categories, functions, custom meta data
• Provides more detailed information about products than
the catalog API
• Features and benefits, screenshots, demo videos
• Product documentation, support information, reviews
• Exposes service provisioning operations
• Forwards the API calls to the service providers
• Keeps track of services mapping between CF and ISV
• Integrates with Cloud Foundry billing service