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Cloud Foundry Marketplace
Powered by AppDirect
Christophe Levesque
Senior Software Architect, AppDirect
3
What is AppDirect?
 Leading provider of cloud service marketplace and
management solutions
 Launched in 2009
 Powers many marketplaces around the world: Cloud
Foundry, Staples, Deutsche Telekom, etc.
 Platform for service providers: integrate once, distribute
everywhere
 Built with Spring Framework! :)
4
SMB Reach=
20 Million+
130+ Catalog
Applications
Today
Q4 2011: Won
Under The Radar,
Best in Show
Q3 2012: Acquired jBilling
>100 staff
+ New SF Office
Q1 2012: Named Cool
Vendor by Gartner
Named CRN Top 20
Cloud Provider
2011
5
AppDirect’s platform allows leading software
vendors to integrate once…
ElephantSQL
6
And distribute across a broad channel ecosystem
7
Cloud Foundry and AppDirect
AppDirect provides the service brokerage
capabilities and add-on services that Cloud
Foundry developers need without distracting
Cloud Foundry from its core.
8
Cloud Foundry Marketplace Model
Cloud Foundry AppDirect Service Providers
Provisioning API2
Service Binding API3
Account1
App
Account
Service
Account
Service
Account
Service
Account
Service
Account
Service
Account
Service
9
Service Provider Integration
Marketing
Content
Pricing
Configuration
API Integration
• Product Profile information for the Catalog
• Features, Benefits, Categories and Functions
• Screenshots, Demo Videos, Documentation
• Support Hours, Telephone, Live Chat, Email, etc.
• Pricing displayed to the end user
• Multi-Tiered Editions, Add-ons
• Free Trials, Monthly Recurring Fees, Setup Fees
• Unit Based Pricing, Flat Rate, Metered Usage
• Allows the product to be purchased and provisioned
• Subscriptions: Create, Change, Cancel, Suspend
• Users: Assign, Unassign, Single-Sign-On
• Binding: Service Bind, Service Unbind
10
Service Provider Integration
 cf create-service
 cf bind-service
 cf unbind-service
 cf delete-service
• SUBSCRIPTION_ORDER
• ADDON_ORDER
• ADDON_BIND
• ADDON_UNBIND
• ADDON_CANCEL
• SUBSCRIPTION_CANCEL
APIAPI
Cloud Foundry Command Notification
ISV
API
API
Event URL
Event Data ISV
11
Cloud Foundry Integration
Catalog API
Profile API
Service APIs
• RESTful API Endpoint for calling catalog info
• Reads app names, descriptions, overview content
• Logos, pricing, Provider Name
• Categories, functions, custom meta data
• Provides more detailed information about products than
the catalog API
• Features and benefits, screenshots, demo videos
• Product documentation, support information, reviews
• Exposes service provisioning operations
• Forwards the API calls to the service providers
• Keeps track of services mapping between CF and ISV
• Integrates with Cloud Foundry billing service
12
Screenshots

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Cloud Foundry Marketplace Powered by AppDirect

  • 1. 1
  • 2. 2 Cloud Foundry Marketplace Powered by AppDirect Christophe Levesque Senior Software Architect, AppDirect
  • 3. 3 What is AppDirect?  Leading provider of cloud service marketplace and management solutions  Launched in 2009  Powers many marketplaces around the world: Cloud Foundry, Staples, Deutsche Telekom, etc.  Platform for service providers: integrate once, distribute everywhere  Built with Spring Framework! :)
  • 4. 4 SMB Reach= 20 Million+ 130+ Catalog Applications Today Q4 2011: Won Under The Radar, Best in Show Q3 2012: Acquired jBilling >100 staff + New SF Office Q1 2012: Named Cool Vendor by Gartner Named CRN Top 20 Cloud Provider 2011
  • 5. 5 AppDirect’s platform allows leading software vendors to integrate once… ElephantSQL
  • 6. 6 And distribute across a broad channel ecosystem
  • 7. 7 Cloud Foundry and AppDirect AppDirect provides the service brokerage capabilities and add-on services that Cloud Foundry developers need without distracting Cloud Foundry from its core.
  • 8. 8 Cloud Foundry Marketplace Model Cloud Foundry AppDirect Service Providers Provisioning API2 Service Binding API3 Account1 App Account Service Account Service Account Service Account Service Account Service Account Service
  • 9. 9 Service Provider Integration Marketing Content Pricing Configuration API Integration • Product Profile information for the Catalog • Features, Benefits, Categories and Functions • Screenshots, Demo Videos, Documentation • Support Hours, Telephone, Live Chat, Email, etc. • Pricing displayed to the end user • Multi-Tiered Editions, Add-ons • Free Trials, Monthly Recurring Fees, Setup Fees • Unit Based Pricing, Flat Rate, Metered Usage • Allows the product to be purchased and provisioned • Subscriptions: Create, Change, Cancel, Suspend • Users: Assign, Unassign, Single-Sign-On • Binding: Service Bind, Service Unbind
  • 10. 10 Service Provider Integration  cf create-service  cf bind-service  cf unbind-service  cf delete-service • SUBSCRIPTION_ORDER • ADDON_ORDER • ADDON_BIND • ADDON_UNBIND • ADDON_CANCEL • SUBSCRIPTION_CANCEL APIAPI Cloud Foundry Command Notification ISV API API Event URL Event Data ISV
  • 11. 11 Cloud Foundry Integration Catalog API Profile API Service APIs • RESTful API Endpoint for calling catalog info • Reads app names, descriptions, overview content • Logos, pricing, Provider Name • Categories, functions, custom meta data • Provides more detailed information about products than the catalog API • Features and benefits, screenshots, demo videos • Product documentation, support information, reviews • Exposes service provisioning operations • Forwards the API calls to the service providers • Keeps track of services mapping between CF and ISV • Integrates with Cloud Foundry billing service