Bus 620 week 5 dq 1

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This document of BUS 620 Week 5 DQ 1 shows the solution
to the following problem:
Marketing Channels
Analyze the challenges that organizations face in the
effective transition between selling products using the
traditional brick and mortar marketing channel and selling
products online. Synthesize the strategies that organizations
like Zara and Wal-Mart- two companies that are having
difficulty developing eCommerce capability can implement to
increase the effortless movement of customers between the
traditional and online channels.
What are the benefits and limitations of selling through a
store front and online?
Business - General Business
Marketing Channels . Analyze the challenges that
organizations face in the effective transition between selling
products using the traditional brick and mortar marketing
channel and selling products online. Synthesize the strategies
that organizations like Zara and Wal-Mart- two companies
that are having difficulty developing eCommerce capability
can implement to increase the effortless movement of
customers between the traditional and online channels.
What are the benefits and limitations of selling through a
store front and online?

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