2. Contents
A WORD FROM OUR CHIEF EXECUTIVE 02
MAKING A DIFFERENCE 04
WHAT OUR PEOPLE SAY 08
OUR CAREER PATH 10
JOB ROLES
#1 CREW MEMBER 12
#2 APPRENTICE 14
#3 CUSTOMER CARE ASSISTANT 16
#4 CREW TRAINER 18
#5 SHIFT MANAGER 20
#6 TRAINEE MANAGER 22
#7 ASSISTANT MANAGER 24
#8 BUSINESS MANAGER 26
#9 OPERATIONS CONSULTANT 28
#10 FRANCHISEE CONSULTANT 30
CASE STUDIES
FRANCHISEE 32
HUMAN RESOURCES 34
LOGISTICS MANAGER 36
RESTAURANT PROFILES
THURROCK 38
LEICESTER 39
QUALIFICATIONS 40
NEXT STEPS 42
PARTNERS 44
3. At McDonald’s we recognise that our
people are our greatest asset.
That’s why we take our Every year, we invest over
responsibilities to them £40 million in developing our
very seriously. And why we people. As a result, all of our
aim to attract and retain 90,000 employees are given
talented individuals. the opportunity to achieve a
broad array of qualifications
We want to hire people with with us, many of them
the right attitude and qualities nationally recognised.
to fulfil their potential. People
who can stand out from the Our managers run restaurants
crowd and deliver the high with multi-million pound
standards of quality, service turnovers, employing between
and cleanliness expected in 80 and 150 people. And the
our restaurants. majority of them run restaurants
in the local communities where
I’m particularly proud of the they started as crew.
development opportunities
we offer. Everyone has the However you begin your career
chance to climb our tried and with us, one thing is for sure:
tested career ladder, or use at McDonald’s, you’ll be offered
their experience with us as a wide, diverse range of
a springboard to other things. training and opportunities.
A word from our
“ e invest over £40 million a year
W
in developing our people.”
Jill McDonald
CEO
02
4. McDonald’s is at the heart Good Food Farm Forward
Ronald McDonald House
We always strive to serve We really value our farmers Charities
of hundreds of communities our customers high quality
food that’s locally sourced
which is why we launched the Our charity of choice for over
Farm Forward initiative in March
20 years, Ronald McDonald
across the UK. Not only do whenever possible. 2012. It aims to create a secure
future for British and Irish
House Charities (RMHC)
supports families with children
we employ over 90,000 people • In 2011, we spent over
£320 million sourcing quality
farming by helping young in hospital, by providing free
farmers into the industry, as well
accommodation just a stone’s
ingredients from Britain as supporting existing farmers.throw from their child’s ward.
across our restaurants and and Ireland.
• 100% of our beef is British Good Neighbour
There are over 450 rooms
available nationwide and
in head office, but we also or Irish.
• We use 100% chicken breast
Giving something back to local families can stay for as long
communities is something as they need to – whether it’s
work with hundreds of meat in our chicken products.
• All our fish has been sustainably
we’re passionate about. two days or two years.
suppliers and over 17,500 sourced since 2001.
• All of the eggs used across
Football focus
As the Official Community
The charity’s biggest source
of income comes from the
British and Irish farmers. our entire menu are free-range Partner of the four UK Football
(and have been for ten years).
collection boxes in our
Associations, we’ve helped raise restaurants, through which
• We won’t work with any standards in over 6,000 local customers give millions of
By working together, we can supplier who doesn’t comply
with the animal welfare
clubs and created over 20,000 pounds each year.
new football coaches. Many
make a big difference in lots standards required by UK and
EU legislation.
of our individual Business Litter picking
Managers and Franchisees have We’ve been running litter
of ways.
played a big role at grassroots
level, by sponsoring and
patrols since 1982. Our litter
pickers walk around 150,000
supporting their local teams. miles every year – that’s the
same as walking round the
In 2012, we combined all world six times.
our football activities into
one programme, McDonald’s Being green
KickStart. It offers once-in-a- We’ve put sustainability at the
lifetime experiences for young heart of our business plan. And
players and celebrates the the bright ideas and hard work
heroes of grassroots football of our people have helped us to
through special Community start making a real difference.
Awards – to find out more, go to
mcdonalds.co.uk/kickstart • Our used cooking oil is recycled
and turned into biofuel to power
We’re committed to our delivery fleet.
improving and celebrating • 15,000 tonnes of our waste is
football whenever possible turned into electricity every year.
– we’ve even got our own • We’re working to cut carbon
internal tournament, the emissions from our beef farms
McDonald’s Cup. with a pioneering initiative run
by the E-CO2 project.
04
5. Training and developing Good People
Everyone who works at Making connections
our people has been at McDonald’s has the With youth unemployment
the heart of what we do opportunity to take part in at around a million, anything
structured training, whether we can do to help young
throughout the 39 years that’s in customer service, people is worth doing. So in
that we’ve been in the UK. team work or financial
management. We believe
addition to the training and
qualifications we offer our
We believe the investment these skills will serve them people, we’re also working
well, wherever their career with schools and third parties
we make in our people is takes them. to improve careers information.
good for them, good for our
Qualifications Research has shown that
business and ultimately Many of the training programmes if a young person has
good for our customers. we offer lead to nationally- experience of the world of
recognised qualifications, ranging work while they’re at school,
from certificates in maths and they’re three times more
English to Intermediate and likely to move on to further
Advanced Apprenticeships. or higher education, training
And thanks to our work with or employment.
Manchester Metropolitan
University, our Business With this in mind, we’ve
Managers can even study developed a suite of
for a Foundation Degree. educational materials
There’s more information available for our Franchisees
about the qualifications we to use in secondary schools
offer on pages 40-41. and colleges. These are
aligned to the curriculum and
Many of these training are designed to help bridge
programmes are available online. the gap between the world
Almost 90% of our And the ourlounge portal gives of work and the classroom.
staff said they’d staff access to training, news and
information, wherever they are. We also take part in a number
recommend working Apprenticeships
of shows and work fairs
across the country that give
at McDonald’s to From June 2013 the school
leaving age will rise to 17 (and
young people the chance to
meet our teams first hand.
a friend. in 2015 it will rise again, to 18).
This means that every single Work Inspiration
16-year-old in full-time Our Work Inspiration
employment will need to be programme brings young
undertaking a recognised people into our restaurants
training programme. for ten days, and gives
them an insight into what it’s
Our Apprenticeship programme like to work at McDonald’s.
is perfect for young people
who prefer a more vocational Students can apply for
approach to their education. It a placement online at
McDonald’s is one of lasts a minimum of 12 months,
and at the end of it our
mcdonalds.co.uk/people
– but it’s worth applying
the largest employers Apprentices have a qualification early as demand is high.
that’s equivalent to five GCSEs
of young people in the (Grade A*-C). In October 2010,
country – and Ofsted awarded the programme
a ‘good’ overall rating, with
Plotr
We’re proud to support
we’re often their first several areas achieving the top
‘outstanding’ rating.
plotr, a new careers site
than gives 11-24 year olds
introduction to the access to good careers
Our Apprenticeship programme information. It’s a great
world of work. is a great way of mixing paid place to find inspiration
work with further study – you about all kinds of jobs.
can find out more on pages
14-15. Find out more at plotr.co.uk
07
6. “ here’s not really a stereotypical
T
McDonald’s employee.”
What our Alicia, Crew Member
“ he opportunities I’ve had
T
are there for everyone.”
Christiaan, Operations Consultant
say
“ ’m now someone who gets
I
involved in the community.”
Alex, Business Manager
“ n terms of great training …
I
you can’t get much better.”
Ash, Crew Trainer
“ eople don’t realise just how much
P
you can get out of McDonald’s.”
Andy, Shift Manager
“ here’s always been a clear path
T
to the next challenge.”
Jon, Franchisee Consultant
08
7. Consultancy
Our
CAREER
PATH
Management
Crew
OPERATIONS
FRANCHISEE
CONSULTANTS
BUSINESS
MANAGER
Qualification
Foundation Degree in
Managing Business
ASSISTANT Operations
MANAGER
First Assistant
TRAINEE Manager
MANAGER Second Assistant
Manager
SHIFT
MANAGER
Qualification
CREW
TRAINER Diploma in Shift Management
(Level 3)
CUSTOMER Award in Supervising Food
APPRENTICE CARE
CREW
Safety In Catering
WORK Qualification ASSISTANT (Level 3)
MEMBER
INSPIRATION Qualification
Intermediate Apprenticeship First Aid at Work
in Hospitality and Catering
Qualification Certificates in Adult Literacy (Level 2)
BTEC Certificate and Numeracy (Level 1 2)
in WorkSkills (Level 2)
8. Crew Members are the “I decided to get a job at There’s not really a
McDonald’s while I was sitting stereotypical McDonald’s
backbone of our restaurants. in a McDonald’s! Everyone employee. We’re all different,
They’re the people who serve looked really busy, which is which is what makes it so
important to me. And then I interesting. I also think it’s
our customers, help prepare did a bit of research which important for the customer –
food in the kitchens and only made me want to work they want to be served by
there more. There are lots of someone who’s being
generally create a welcoming
A quick look
benefits and opportunities; themselves. Some people may
environment. the Apprenticeship and things think it’s a mindless thing to
like that. do, but it’s really not. It’s
fast-paced and you need to
For most people, they’re At the moment I’m doing my concentrate on what you’re
the face of McDonald’s. So AS-levels. If I do go on to doing. Plus you’re on your feet
university, I want to apply to a lot, which energises you. Crew Members are responsible
friendliness, a cool head and whichever McDonald’s is near. for three key areas: customer
a can-do attitude are vital. People person service, food preparation and
Being myself You need to be good with cleanliness. Our restaurants are
Your shifts are really flexible people: both the team you work fast-moving places, so you’ll
and you can change them for with and the customers you’re probably end up doing a variety
times that suit you. If you’re serving. And you need to be of things each day.
doing your exams you can tell really organised.
your Shift Manager you need to
Key SKILLS
change your number of shifts, It’s really important to be happy
which is why I think it’s a great as well. Smiling is what makes
job as I carry on studying. I can the experience good for the
be myself and do the things customer. And that’s what it’s
that I need to do to get where all about.”
I’m going, and McDonald’s fits You’ll need to have a knack with people and be
in around that. able to thrive in a busy environment. Customer
service skills and a positive attitude are essential.
There are a wide range of perks available, including performance-
related bonuses and meal allowances. There’s also an Employee
Discount Card that offers savings at over 1,600 retailers, including
Sainsbury’s, MS and HMV.
Job role #1
MOVING UP
Crew Members get the chance to build on their training by taking an Apprenticeship
Trent Bridge
(see pp 14-15) whilst they work. This gives them a nationally recognised qualification.
They can also study for maths and English qualifications that are comparable to
GCSEs and worth the same in terms of points.
Alicia
Over 90% of our managers started out as Crew Members, so there’s real potential
to progress.
12
how to take part
We need more Crew Members like Alicia. So if you’re a great team player, check out
mcdonalds.co.uk/people where you can find out more about the role and send in an application.
9. Our Apprenticeship
programme is a fantastic
“My family’s from Whitstable,
but between the ages of 13
and 18 I lived in Spain. When
It’s also built my confidence.
When I started at McDonald’s
I wouldn’t talk to people
A quick look
opportunity to study while I came back to Kent, I had no I hadn’t met before – now I’m
you work. By completing the qualifications and needed a job. comfortable having a bit of
banter with anyone. HOW IT WORKS
programme, our Apprentices McDonald’s was my top choice Our Apprentices work in our
of places to work, as a mate Rewarding effort restaurants while studying for a
gain a qualification that’s of mine told me I could get my As long as you’re willing to nationally-recognised qualification.
equivalent to five good maths and English qualifications put in the effort and the hours It’s called the Intermediate
while working. I started off you get rewarded. It’s down to Apprenticeship in Hospitality
GCSEs (A* to C grade). as a Crew Member and took hard work and just being and Catering and includes
the Apprenticeship as soon dedicated, really. sections in English, maths and
If you’re highly motivated, as I could. ICT. And it’s worth the same as
I recently won the regional five GCSEs at A* to C grade.
it’s a great way to deepen The restaurant I work in now heats of the National Apprentices learn about customer
your understanding of our is one of the busier ones, Apprenticeship Awards, which service, food preparation and the
but I kind of like it when is something McDonald’s
business – and boost your it’s really busy. Everyone’s entered me for. I went to the O2
importance of keeping things
clean. They also find out about
career prospects. motivated and helpful. The in London, and got a certificate the business and what we
attitude is ‘Let’s get the job and award – plus a year’s do for local communities and
done’, which is great. cinema pass. I’m now through the environment.
to the national finals. It was
Looking forward amazing for my hard work to
Doing the Apprenticeship has be recognised like that.”
definitely been a stepping
stone to a career, whether
I stay at McDonald’s or not.
Responsibilities
Since I was a kid I’ve wanted In addition to your day-to-day duties, you’ll need
to join the Armed Forces. If I do to keep an Apprenticeship Diary up to date and
apply one day, my maths and study in your spare time. Some of the English,
English qualifications will maths and ICT elements of the Apprenticeship
definitely be an advantage. can be completed online, where you’ll have help
from an online tutor. And there are regular catch-
ups with your Crew Trainer, who’ll review your diary
and help to keep you on track with your studies.
Job role #2
KEY SKILLS
The Apprenticeship takes a minimum of 12 months to complete,
although people can learn at their own pace. So you’ll need to be
dedicated, eager to learn, and good at juggling work and study.
BENEFITS
Canterbury
Nathan
As well as gaining a nationally-recognised qualification, Apprentices can get a wide
range of benefits – including money off at over 1,600 retailers.
14
how to take part
We’re always looking for enthusiastic team members like Nathan. Most people who take the
Apprenticeship programme are Crew Members, although it’s open to everyone who works for us.
10. Everyone who visits our “I first worked for McDonald’s If you’re an outgoing person
23 years ago. After a few years who enjoys working with
restaurants should feel welcome, I left to join the army, and then people then this is the job for
and this is where our Customer went on to start a family. My you. There’s a lot of help and
Care Assistants have such an husband’s still in the army and
he gets posted all over the UK.
training, but you do need to
have a bubbly personality and A quick look
important role to play. be relaxed talking to people
Coming back to McDonald’s you don’t know.
made a lot of sense because it
They work in the dining area really fitted in with our family’s We’re like a big family in our
to make sure all our customers lifestyle. There are restaurants restaurant. You wouldn’t think Customer Care Assistants make
all over the country, so I can there was an age difference sure our dining areas are
are having a good time, get transferred to another of twenty years between inviting places to be. To do this,
whether that’s by chatting branch if we need to move some people; it doesn’t matter they chat to our customers and
and not have to start again. what age you are or where keep things clean and tidy. If
to them, or making sure you’re from. It’s a really friendly there are any spillages or messy
everything’s spotless. Plus there are plenty of shifts place to work.” tables, they’ll sort things out.
– it’s not a nine-to-five. Our
restaurant is open 24 hours a
Key SKILLS
day, so I can fit my job around
school hours and not work
during the holidays. They’re
very considerate; they always
Catterick Garrison
say the family comes first, so
The number one skill you’ll need is the ability to
if something does come up at
read people. We’re after friendly and approachable
short notice most of the time
types who don’t mind rolling their sleeves up
someone will cover a shift
and helping out customers.
for you.
A lot of families with young children pay us a visit,
Rewarding role so a knack for face painting would also come
Tash
I used to be a Crew Member, in handy.
but being a Customer Care
Assistant gives you much
more of a chance to interact
with the customers. Lots of
people come up and say thank
you – it really does make you
feel special and that you’ve
done your job to the best of
your ability. There are lots of perks to being a Customer Care Assistant,
including 28 days’ holiday and bonuses related to your restaurant’s
performance. You can also exchange some of your salary for
Childcare Vouchers.
Like many of our restaurant team members, Customer Care
Assistants have the flexibility to fit their work around other interests
and responsibilities.
Job role #3
MOVING UP
The customer service skills you’ll develop will be really useful if you decide to move
up the business. Some of our Crew Trainers and managers started out as Customer
Care Assistants.
16
how to take part
We’re always on the lookout for Customer Care Assistants like Tash. If you like working with people
and have a positive attitude, then this could be the role for you.
11. Our Crew Trainers do far more “I work at the Botley Road We eventually found one,
branch, a beautiful place that and I’m a pretty good balloon
than just show new starters used to be a little pub. We’ve modeller. So I made the boy a
the ropes or check their work. got all kinds of people working blue dog. His mum wrote in to
here; from 16 year-olds thank us, which was great.
They provide inspiration to starting out on their first job,
our Crew Members and to older people who want to Good skills
do something for a day a week. I’d worked at McDonald’s
Apprentices, helping them
A quick look
when I was at school. After I’d
become the best they can be. It’s a really supportive finished college I applied to
environment. If you want to work for them again, because
train in customer services, I wanted to develop my
If you’re highly motivated hospitality or catering, you management skills.
and great at coaching people, can’t really beat it. The training
is really well structured and In terms of great training and
this could be your first step we’re very welcoming to new being able to work with a
Crew Trainers look after a
team of Crew Members and
towards a management role. starters. We all remember diverse group of people, you Apprentices, helping them pick
what it’s like to come into the can’t get much better than up the skills needed to work
restaurant on day one. McDonald’s. And it’ll stand you in every part of the restaurant.
in great stead for whatever it It’s a role where you lead by
Getting inspired is you want to do.” example, which means spending
I love to inspire people to do a lot of time on the restaurant
a better job. There’s nothing floor. You’ll need to be a dab
better than being able to look hand at making a Big Mac,
at someone and say, ‘I trained and an expert at making
them – and they’re really good.’ customers smile.
It’s the little things that make
Key SKILLS
all the difference to customers.
We had a kid in who was
desperate for a blue balloon
and we had the whole team
searching the restaurant for
one. Upstairs; downstairs; in Working at McDonald’s is about being organised
the cellar – everywhere. and enthusiastic. Brilliant people skills are really
important too, as is an eye for detail.
There are lots of great benefits available, including employee
discounts at high street stores and performance-related bonuses.
MOVING UP
Job role #4
Oxford
This is a great chance to shine and show you’ve got the skills and drive to become
Ash
a manager. That’s what many of our Crew Trainers go on to do.
how to take part
We need more amazing Crew Trainers like Ash. As well as being a natural with people, you’ll need to
have spent six months or more as one of our Crew Members – you might also have completed our
18 Apprenticeship programme.
12. Shift Managers are the people “My parents are unable to work Olympic buzz
and I’m their primary carer. So One of my proudest moments
who run our restaurants on a when I started at McDonald’s was working at the Olympics.
day-to-day basis. They’re seven-and-a-half years ago, I got to hear the buzz of the
I needed a flexible job that aquatics centre on my way to
responsible for everything from would help me to support work and I even caught some
keeping the kitchen stocked to them – as well as allowing events. I saw Jessica Ennis and
me to save for uni. Usain Bolt competing – the
keeping the team motivated, atmosphere was electric.
so that every customer gets the Working shifts means that if
I need to go home and care for Before the Games I was
A quick look
great service they expect. my parents for a few days, I can. selected as one of the Olympic
It wouldn’t be the same if I had torchbearers, because I do a lot
It’s not a role for wallflowers, a standard nine-to-five job. of volunteering in my spare
time. So I decided to bring the
or people who like to do one Making a difference torch into work one day so
Shift Managers have to keep
an eye on everything during a
thing at a time. But for It’s flexible in other ways, too. people could have their picture shift; including food safety and
You can really focus on your taken with it. There was a
ambitious Crew Trainers, area of interest. For instance, queue of people snaking out of
service times. They’ll deal with
queries from customers and
it’s a rewarding next step. a lot of Shift Managers work the restaurant – in the space make sure that staff have
towards becoming a Planet of an afternoon we’d raised everything they need to ensure
Champion, which means they £200 for Ronald McDonald a great customer experience.
look for ways to improve House Charities.
the energy efficiency of the
Key SKILLS
restaurant. But anyone can People don’t realise just
get involved. A group of 80 how much you can get out
or so of us recently walked of McDonald’s. You can get
along the coast, cleaning up qualifications and learn
the beaches. practical skills like hospitality,
or even do your bit for the Being good with all kinds of people is a must.
We do Christmas cards for environment. There’s And it can get pretty busy in our restaurants, so a
our regulars, because without something for everyone.” cool head is vital. You’ll need to be very practical,
them the business wouldn’t but able to focus on the bigger business picture.
be the same. One woman’s It’s a challenging mix.
been coming in for about 15
years – whatever time of day
she comes in we always cook
her bagel how she likes it.
If you help your restaurant get great business results, you could be
in line for a performance-related bonus.
Job role #5
MOVING UP
Bury St Edmunds
All Shift Managers get a Level 3 Diploma in Shift Management and a Level 3
Award in Supervising Food Safety in Catering. They’re both nationally
recognised qualifications.
Andy
Do well as a Shift Manager and you’ll be well-placed to move on to more senior
management roles.
20
how to take part
We always need more inspirational Shift Managers like Andy. Provided you’ve worked as a Crew
Trainer, or have done the Apprenticeship programme, then this could be your chance to shine.
13. The Trainee Manager “While I was doing my It’s more of a lifestyle than
psychology degree, I went a job, and there are loads of
Programme is a fast-track along to a careers fair and chances to try new things.
to running a multi-million discovered McDonald’s. It’s not We do a lot for charity, which
a regular office job, plus you’re is something I always wanted
pound restaurant. It’s open working with people and to get involved in. I put my
to graduates or people with solving problems every day. name down for a charity bike
It was right up my street. ride, even though I didn’t know
a background in business. how to ride a bike! I did about
Once they’ve completed the
From the very first interview,
I got to spend time on the
restaurant floor. It was a real
15 miles with loads of people
from other restaurants. A quick look
initial programme, our Trainee challenge, but I got a taste for New opportunities
Managers then start off as
Assistant Managers – but if
it there and then.
Learning fast
I’d never been to London
before I started at McDonald’s;
now I’ve been lots of times on
What it’s like
From day one, Trainee Managers
you’ve got the drive and In just a few months, you various courses. I’m always are on the shop floor learning
learn what people have spent meeting new people from
ambition, there’s no limit 10 years practising. Luckily across the UK and learning
how the business works.
One minute they’re serving
to how far you can go. everyone was really friendly different things all the time. customers, the next they’re
and helpful from the start. learning about stock control.
They’re really keen to teach In five years’ time I’d like to be
you things, even though a bit managing a big, busy restaurant.
Key SKILLS
later you’ll be teaching and I just feel comfortable working
managing them. here and I love the team spirit.”
We’re after people who can roll up their sleeves
and get involved. You’ll need to be a really quick
Sammy Jo
Stockport learner, as there’s a lot to pick up in a short
space of time. A logical mind and great people
skills are important too.
We’re one of The Times Top 100 Graduate Employers, and this
is a great opportunity to develop your skills with us while earning
a salary. You can take up to six weeks’ holiday a year – and if you
do well, there could be a performance-related bonus.
Job role #6
MOVING UP
It takes about 20 weeks to complete the initial stages of the Trainee Manager
Programme, but your training carries on throughout your career.
As soon as you’ve completed your training you’ll become an Assistant Manager. Do
well, and it won’t be long before you’ve progressed to Business Manager – and beyond.
22
how to take part
We need more Trainee Managers like Sammy Jo. To take part in the programme, you’ll need to be an
ambitious graduate or have experience in business. Plus you’ll need bags of enthusiasm.
14. In terms of hands-on experience “We’re like a little family in our Rapid progress
restaurant and I’m like the I went from Crew Member to
running a successful business, mother hen. I’m always bringing Second Assistant Manager in
being an Assistant Manager is in home baking. Brownies and just 11 months, which was
cupcakes; they’re the things. pretty fast. It was amazing to
hard to beat. be given the opportunity to
I like to lead by example. As progress in such a short space
They support the Business long as you’re happy and doing of time. That’s one of the things
the job the way you’re supposed I like about McDonald’s – they
Managers in every aspect of to, then hopefully your staff will help you realise your potential.
operating a restaurant. So as be doing it as well.
I did a business management
well as helping with recruitment Record-breaking degree in Edinburgh, and in
and training, the role involves
managing budgets and
Scheduling the rota can be a
challenge. The team think I’m
my last year I studied logistics
and operations. I’d like to go in A quick look
mad, but I absolutely love it. that direction at McDonald’s –
planning for the future. It’s the Over the summer we broke Operations Consultant would
pretty much every record be my ideal job.
perfect launch-pad for more going because the scheduling As the title suggests, Assistant
senior management roles. was spot on – that was a We get emails every couple of Managers help their Business
great feeling. weeks advertising opportunities
Berwick-upon-Tweed
Manager run one of our
and secondments in different restaurants. It’s a varied role
To do well as an Assistant areas of McDonald’s. You can that includes responsibility for
Manager you have to be really go and work in head office crew motivation, customer
organised. Communication’s for a year or two and then take service and financial planning.
important too – you must work what you’ve learnt back to
well with the person above you the restaurant. It’s a really good
Key SKILLS
and be able to talk to the crew company to work for.”
on their level.
Kelly
You’ll need to be an expert multi-tasker to
make it in management. Plus you’ll need a flair
with people and be able to lead and inspire.
This is a salaried position, with six weeks’ paid holiday a year and
performance-related pay reviews. You’ll also receive lots of training
that’ll really boost your CV.
Job role #7
MOVING UP
Assistant Managers are involved in all areas of running the business, so the logical
next step is to run your own restaurant.
how to take part
We’re always looking for more all-rounders like Kelly. If you’re a graduate or someone with business
experience, you can become an Assistant Manager by completing our Trainee Manager Programme.
24 Or you might already be working for us and be looking to make the next step in your career.
15. Business Managers are “Having worked at McDonald’s Giving back
for 12 years, I’ve seen just how Through my job I’m now
responsible for everything that
goes on in their restaurant –
much people develop here.
In my time, I’ve promoted lots
someone who gets involved in
the community. We organise
litter awareness drives – we’ve
A quick look
from recruiting the right of people. You pass on your just done one with local
people to optimising profits. knowledge to them and you schools and the Boys Brigade.
can see the results when I had to write to the local MP
It’s a high profile role, and a they’re on the restaurant floor; and various councillors to get A Business Manager runs
great opportunity to let your the passion they’ve got for them behind it – it took a while, an entire restaurant. Each is
their job is great. but it was totally worth it. responsible for a team of around
leadership skills shine. 80 people and a business with
Spotting potential It’s definitely a rewarding job. an average turnover of £2 million.
If you’ve ever wanted to run The right attitude is essential. When you go home after a busy Making sure it stays profitable
You need to be a can-do person shift or a long day you feel and well-run is ultimately down
a restaurant, this is the job who wants to get on with appreciated and that you’ve to them.
for you. things. A person who wants to really achieved something.” They also play an important role
learn. Some of the people we in making our environmental
get in can be quite shy in the and social initiatives a reality,
interview, but giving them a by focusing on ways to make
chance really helps them – and our restaurants more energy
it’s rewarding for me as well. efficient and more involved in
the local community.
I’ve grown as a person, too.
This year, I got to do the
Key SKILLS
Foundation Degree programme
which took 12 months. I look at
what I achieved and I think to
Lancaster
myself: ‘McDonald’s has really
done me a favour here.’
Like all good leaders, our Business Managers
Alex
need great communication skills and a knack
for getting the best out of people. You’ll also
need to be a brilliant multi-tasker.
All Business Managers have the opportunity to study for a
Foundation Degree in Managing Business Operations. It’s awarded
by Manchester Metropolitan University.
There are a great range of other benefits available, including
six weeks’ paid holiday and a stakeholder pension scheme.
Job role #8
MOVING UP
Our Business Managers gain such brilliant experience that they can go on to
become Consultants, or take up a secondment in head office.
26
how to take part
We’re always after Business Managers like Alex, who are passionate about what they do. If you’ve
worked as an Assistant Manager, it’s a natural progression – and a rewarding one.
16. Our Operations Consultants “I’m responsible for six Team effort
restaurants in the Sheffield McDonald’s couldn’t really
give strategic and practical area, with about 750 employees work without its people and its
direction to our Business and a combined turnover of spirit. My role is to facilitate
Managers. around £23 million. It’s ideal for
me, because I’m Yorkshire born
that. I like to keep the team
involved in the big decisions
A quick look
and bred, and my restaurants and give everyone a chance to
They work across a number of are near where I live. sit down and discuss where
we’re going.
restaurants, helping each one I started out as a Crew Member Operations Consultants provide
plan and achieve their goals. during my gap year. I knew where One of the best things I’ve leadership to a group of
I wanted to be and realised ever done was running the
Operations Consultants need I could get there really quickly restaurant near the Orbit tower
restaurants, usually around
seven or eight.
to be great at building strong with McDonald’s. Plus I loved during the Olympics. We served
They coach and develop the
the job and was getting paid. 5,680 breakfasts in an hour
working relationships, without and set world records that will
Business Managers, and
make sure each restaurant is
taking their eye off the long- Evolution probably never be broken.
achieving its goals. They also
An Operations Consultant Everyone who worked there
term picture. It’s a big role, for makes sure the stores and staff should be proud – we showed
work with opinion formers and
the wider community to ensure
strong personalities. evolve in the way our business the world what we could do.
McDonald’s plays its part in the
has. Five years ago there was
local area.
still that stereotype about the I’ve got a pretty good lifestyle
‘McJob’, but now we’ve started now and it’s because of my job.
Key SKILLS
to let people know what we’re And the opportunities I’ve had
about and how you can make are there for everyone who
a career here. When you look puts in the hard work.
at the 100 best employers,
McDonald’s is always on the If you show that you want a
list now. career in McDonald’s and want You’ll be providing leadership, advice and inspiration
to go as high as you can, there to some very busy managers. So if you don’t get
The menu’s really changed too. will always be people who can on well with people, you won’t get very far.
We’ve added deli sandwiches help you.” Great organisational skills are also important, as
and now have a wider range you’ll arrange your own work schedule. Being
of options for our customers able to prioritise and multi-task is key too.
to choose from. I think the
reputation of our restaurants
has come on a long way.
There are a wide range of benefits, which include a company car,
a stakeholder pension and the potential to earn a great bonus. Like
Job role #9
all salaried McDonald’s employees, once you’ve worked for the
business for ten years, you can take a paid eight-week sabbatical.
MOVING UP
Christiaan
Sheffield
If you deliver results here, you could develop your understanding of the business
even further via a secondment to head office.
how to take part
We’re always looking for dynamic Operations Consultants like Christiaan. To follow in his footsteps,
you’ll need a solid understanding of the way our restaurants work – and a successful track record
28 as one of our Business Managers.
