SlideShare una empresa de Scribd logo
1 de 26
Descargar para leer sin conexión
Connecting Women with Commerce,
Funding & Experts
CROWDFUNDING FOR WOMEN

WITH

Deborah Buresh Jackson, Founder and CEO, Plum Alley
Kathryn Moos, Founder and CEO, VROU
$
C ROWD F U N D I N G

E X PE RTS

CO M M E R C E
Crowdfunding Presentation
Summary
• Basics: What is crowdfunding? (equity and reward-

based)
• Benefits for women who raise money
• Benefits for women who give money
• Case study with woman entrepreneur, Kathryn

Moos
What is Crowdfunding?
• Going to the public or the crowd and asking them

to give you money for your idea or project
• Power of the internet - easily connect with your

friends, family, and supporters
• It is efficient, low cost, and relatively easy compared

to the “old” way
Three Types of Crowdfunding

Equity crowdfunding
with Accredited
Investors

Equity crowdfunding
with everyone else

Crowdfunding with
rewards instead of
equity
Equity Crowdfunding with Accredited
Investors
•
•

Women give a piece of ownership in their company for money
Similar to angel or VC investing only done on the internet with documents
and info—generally not in person

•
•

Can raise money for revenue making businesses not ideas or projects
Handful of sites that are new: Angel list, Circle Up – have to be qualified
accredited investors to invest—high net worth individuals who document
that they have a net worth over $1 million or other tests and the financial
means to lose the money if investment fails

•

Have to decide if your company is in a position to do this—lots of people
looking on-line at your company and evaluating

•

Remember less than 10% of start-ups succeed so highly risky
Equity Crowdfunding with other than
Accredited Investors
•
•

Jobs Act 2012 passed legislation passed to spur economy and jobs.  
The long standing rules about who can invest were liberalized anyone who makes over $100,000 can invest in companies for a piece
of equity ownership.  

•

In the news a lot but regulations for how it will work just coming out
from SEC in bits and pieces.  Not yet final regulations.  Stay tuned.

•

Right now Plum Alley does not offer equity crowdfunding but we may
at some point in the future.
Is Equity Crowdfunding from nonaccredited Investors a good idea or bad idea?
ARGUMENT FOR

ARGUMENT AGAINST

•

Most people are not in a position

•

for early stage companies.

to loose their money. The
documents and information

Opens up new sources of money

•

Gives many people a way to

prepared for potential investors is

benefit from upside if a company

not standard and investors need

is successful.

some protection to make sure they
have complete and proper
information to invest.
Reward based crowdfunding: What
Plum Alley fund offers
•

Reward based - people who give money get a prize or a gift for their
contribution.  It is not charity.

•

What can the prize be?

•

depends on the type of project but can be something big or
something small

•
•

depends on how much you give
examples are a water bottle with a logo, a private dinner with a
movie star, a product before it is available anywhere else
Why do people give money on crowdfunding?
•
•
•
•
•
•
•
•
•

They know the person
They can give small or large amounts
They want the product
They want the reward
They want to see the project exist or happen
It makes them feel good
It is powerful and changes the world
It will make the world better
They are part of a bigger movement
What types of things can be
funded on Plum Alley?
•
•

Pretty much anything
Examples are:

•
•
•
•
•
•
•
•

Cultural projects such as art, theatre, dance
Film
TV pilot
New foods or beverages
A social movement or cause
Consumer products
Eco-friendly project
Orders for new items to test market acceptance –like clothing or
fashion
How does crowdfunding on Plum
Alley work?
• Determine if right for you or your
company

• Is your extended network large
enough?

• Do you care enough?
• Can you devote the time needed
for 2 months or more?
Steps for a crowdfunding campaign on Plum
Alley
Determine how much
money to raise

Make a budget and
estimate cost
Determine your
network and decide
the best way to
approach them

Plan event, plan
launch

Assemble your handful of
friends to help you - they
will be honored
Keep up the visibility and
ask directly for people to
fund
What helps a campaign on Plum Alley succeed
•
•
•

team or a company—it is harder alone
tap into every network you have even your high school friends
find your champions and funders and get them to do more—tell
everyone they helped you and thank them

•
•
•
•
•

develop a near term social media plan and outreach help
passion, courage and tenacity are necessary ingredients
hire experts to help with your campaign
plan long enough time for your campaign to progress
be conservative in the amount you raise and push to over fund
Why do I personally like crowdfunding?

•
•
•
•
•

It makes dreams come true
A little money goes a long way to jump starting your idea or business
It builds a community from day one
People like to help—here is an easy way
Women don’t have the same access to capital and this is one way to
tap a crowd—think of what the Obama campaign taught us: all those
college kids giving $5 adds up.

•

This is disruptive—it is a way to change the flow of money in our
society and it empowers everyone to participate

•

You can test your product and minimize the risk to you and future
investors
What if you don’t have a project? How can you
participate on Plum Alley fund?
Plum Alley + VROU: 85Broads Webinar
Case Study: Kathryn Moos of VROU
Transforming and simplifying the way women get nutrients
Where we are
• First Product: Multivitamin Drink + Antioxidants + Electrolytes
providing women with 13 essential vitamins

•

Launched May 2013 - Available in select Whole Foods locations
Why Plum Alley?
•

Women helping women

•

Aligning strong women-focused companies have staying
power

•

Opportunity to get brand in front of many eyes while
controlling message

•
•

Engage and excite community and personal networks

Help support demand
Advice for other project creators: Preparation is key!
• Create a compelling narrative surrounding your idea
• Put yourself in the shoes of somebody who knows
nothing about your brand and is being exposed to
the idea for the very first time...what moves them?

• Commitment to the campaign
• Crowdfunding is a huge time commitment and a
lot of hard work.
Strategic outreach starts BEFORE your campaign
goes live
•

Give your personal network (friends and family) a heads up that you
are going to launch a campaign, and tell them to be ready to act as
soon as you go live

•
•

Early traction is important

Compile lists of bloggers and media contacts that have had a
previous experience writing about your industry / crowdfunding

•
•

Develop unique story angles for editors

Be personable
Plans post Plum Alley
• Schedule and prepare for second production run so
we can send out the rewards to our wonderful
contributors!

• Put pieces in place to broaden distribution 
• Whole Foods and other retail accounts
• Online (if we meet our stretch goal on Plum
Alley!)
Why a crowdfunding site catering
to women?
•

The exact same reason that women pay and join
organizations like 85 Broads - 25,000 strong world wide,
and the same reason there were 7,000 paying women at
the PA Conference for Women.  Women want their space
and they want to share inspiration and resources.  That is
what these organizations and conferences do.  That is also
what Plum Alley does.  It provides inspiration and resources
for women.
WWW.PLUMALLEY.CO

•
•
•
•

sign up for our emails to keep current
fund projects of interest or launch a project
support women entrepreneurs by buying their products - it matters!
sign up to be an expert for pay or hire an expert
SUPPORT VROU’S CROWDFUNDING CAMPAIGN

https://fund.plumalley.co/en/the-multivitamin-drink-for-women

Más contenido relacionado

Destacado

გზამკვლევი გორის ციხე
გზამკვლევი გორის ციხეგზამკვლევი გორის ციხე
გზამკვლევი გორის ციხეKhatushka Gvritishvili
 
მე 3 ჯგუფი ალექსანდრე ყაზბეგი და ზეპირსიტყვიერება
მე 3  ჯგუფი   ალექსანდრე ყაზბეგი  და  ზეპირსიტყვიერებამე 3  ჯგუფი   ალექსანდრე ყაზბეგი  და  ზეპირსიტყვიერება
მე 3 ჯგუფი ალექსანდრე ყაზბეგი და ზეპირსიტყვიერებაKhatushka Gvritishvili
 
I° Master dei poccioli (alias Janusopen 2013)
I° Master dei poccioli (alias Janusopen 2013) I° Master dei poccioli (alias Janusopen 2013)
I° Master dei poccioli (alias Janusopen 2013) janustennisclub
 
How to Re-Engage Your Mobile Users Before and After the Holiday Season
How to Re-Engage Your Mobile Users Before and After the Holiday SeasonHow to Re-Engage Your Mobile Users Before and After the Holiday Season
How to Re-Engage Your Mobile Users Before and After the Holiday SeasonAppLift
 
პრეზენტაცია–ამბავი სურათებად
პრეზენტაცია–ამბავი სურათებადპრეზენტაცია–ამბავი სურათებად
პრეზენტაცია–ამბავი სურათებადKhatushka Gvritishvili
 
სივრცული ფიგურები
სივრცული ფიგურები სივრცული ფიგურები
სივრცული ფიგურები Khatushka Gvritishvili
 

Destacado (8)

გზამკვლევი გორის ციხე
გზამკვლევი გორის ციხეგზამკვლევი გორის ციხე
გზამკვლევი გორის ციხე
 
მე 3 ჯგუფი ალექსანდრე ყაზბეგი და ზეპირსიტყვიერება
მე 3  ჯგუფი   ალექსანდრე ყაზბეგი  და  ზეპირსიტყვიერებამე 3  ჯგუფი   ალექსანდრე ყაზბეგი  და  ზეპირსიტყვიერება
მე 3 ჯგუფი ალექსანდრე ყაზბეგი და ზეპირსიტყვიერება
 
I° Master dei poccioli (alias Janusopen 2013)
I° Master dei poccioli (alias Janusopen 2013) I° Master dei poccioli (alias Janusopen 2013)
I° Master dei poccioli (alias Janusopen 2013)
 
How to Re-Engage Your Mobile Users Before and After the Holiday Season
How to Re-Engage Your Mobile Users Before and After the Holiday SeasonHow to Re-Engage Your Mobile Users Before and After the Holiday Season
How to Re-Engage Your Mobile Users Before and After the Holiday Season
 
პრეზენტაცია–ამბავი სურათებად
პრეზენტაცია–ამბავი სურათებადპრეზენტაცია–ამბავი სურათებად
პრეზენტაცია–ამბავი სურათებად
 
სახლი
სახლისახლი
სახლი
 
სივრცული ფიგურები
სივრცული ფიგურები სივრცული ფიგურები
სივრცული ფიგურები
 
მზესუმზირა
მზესუმზირამზესუმზირა
მზესუმზირა
 

Último

Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 

Último (20)

Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 

Plum Alley + VROU: 85Broads Webinar

  • 1. Connecting Women with Commerce, Funding & Experts CROWDFUNDING FOR WOMEN WITH Deborah Buresh Jackson, Founder and CEO, Plum Alley Kathryn Moos, Founder and CEO, VROU
  • 2. $ C ROWD F U N D I N G E X PE RTS CO M M E R C E
  • 3. Crowdfunding Presentation Summary • Basics: What is crowdfunding? (equity and reward- based) • Benefits for women who raise money • Benefits for women who give money • Case study with woman entrepreneur, Kathryn Moos
  • 4. What is Crowdfunding? • Going to the public or the crowd and asking them to give you money for your idea or project • Power of the internet - easily connect with your friends, family, and supporters • It is efficient, low cost, and relatively easy compared to the “old” way
  • 5. Three Types of Crowdfunding Equity crowdfunding with Accredited Investors Equity crowdfunding with everyone else Crowdfunding with rewards instead of equity
  • 6. Equity Crowdfunding with Accredited Investors • • Women give a piece of ownership in their company for money Similar to angel or VC investing only done on the internet with documents and info—generally not in person • • Can raise money for revenue making businesses not ideas or projects Handful of sites that are new: Angel list, Circle Up – have to be qualified accredited investors to invest—high net worth individuals who document that they have a net worth over $1 million or other tests and the financial means to lose the money if investment fails • Have to decide if your company is in a position to do this—lots of people looking on-line at your company and evaluating • Remember less than 10% of start-ups succeed so highly risky
  • 7. Equity Crowdfunding with other than Accredited Investors • • Jobs Act 2012 passed legislation passed to spur economy and jobs.   The long standing rules about who can invest were liberalized anyone who makes over $100,000 can invest in companies for a piece of equity ownership.   • In the news a lot but regulations for how it will work just coming out from SEC in bits and pieces.  Not yet final regulations.  Stay tuned. • Right now Plum Alley does not offer equity crowdfunding but we may at some point in the future.
  • 8. Is Equity Crowdfunding from nonaccredited Investors a good idea or bad idea? ARGUMENT FOR ARGUMENT AGAINST • Most people are not in a position • for early stage companies. to loose their money. The documents and information Opens up new sources of money • Gives many people a way to prepared for potential investors is benefit from upside if a company not standard and investors need is successful. some protection to make sure they have complete and proper information to invest.
  • 9. Reward based crowdfunding: What Plum Alley fund offers • Reward based - people who give money get a prize or a gift for their contribution.  It is not charity. • What can the prize be? • depends on the type of project but can be something big or something small • • depends on how much you give examples are a water bottle with a logo, a private dinner with a movie star, a product before it is available anywhere else
  • 10. Why do people give money on crowdfunding? • • • • • • • • • They know the person They can give small or large amounts They want the product They want the reward They want to see the project exist or happen It makes them feel good It is powerful and changes the world It will make the world better They are part of a bigger movement
  • 11. What types of things can be funded on Plum Alley? • • Pretty much anything Examples are: • • • • • • • • Cultural projects such as art, theatre, dance Film TV pilot New foods or beverages A social movement or cause Consumer products Eco-friendly project Orders for new items to test market acceptance –like clothing or fashion
  • 12. How does crowdfunding on Plum Alley work? • Determine if right for you or your company • Is your extended network large enough? • Do you care enough? • Can you devote the time needed for 2 months or more?
  • 13. Steps for a crowdfunding campaign on Plum Alley Determine how much money to raise Make a budget and estimate cost Determine your network and decide the best way to approach them Plan event, plan launch Assemble your handful of friends to help you - they will be honored Keep up the visibility and ask directly for people to fund
  • 14. What helps a campaign on Plum Alley succeed • • • team or a company—it is harder alone tap into every network you have even your high school friends find your champions and funders and get them to do more—tell everyone they helped you and thank them • • • • • develop a near term social media plan and outreach help passion, courage and tenacity are necessary ingredients hire experts to help with your campaign plan long enough time for your campaign to progress be conservative in the amount you raise and push to over fund
  • 15. Why do I personally like crowdfunding? • • • • • It makes dreams come true A little money goes a long way to jump starting your idea or business It builds a community from day one People like to help—here is an easy way Women don’t have the same access to capital and this is one way to tap a crowd—think of what the Obama campaign taught us: all those college kids giving $5 adds up. • This is disruptive—it is a way to change the flow of money in our society and it empowers everyone to participate • You can test your product and minimize the risk to you and future investors
  • 16. What if you don’t have a project? How can you participate on Plum Alley fund?
  • 18. Case Study: Kathryn Moos of VROU Transforming and simplifying the way women get nutrients
  • 19. Where we are • First Product: Multivitamin Drink + Antioxidants + Electrolytes providing women with 13 essential vitamins • Launched May 2013 - Available in select Whole Foods locations
  • 20. Why Plum Alley? • Women helping women • Aligning strong women-focused companies have staying power • Opportunity to get brand in front of many eyes while controlling message • • Engage and excite community and personal networks Help support demand
  • 21. Advice for other project creators: Preparation is key! • Create a compelling narrative surrounding your idea • Put yourself in the shoes of somebody who knows nothing about your brand and is being exposed to the idea for the very first time...what moves them? • Commitment to the campaign • Crowdfunding is a huge time commitment and a lot of hard work.
  • 22. Strategic outreach starts BEFORE your campaign goes live • Give your personal network (friends and family) a heads up that you are going to launch a campaign, and tell them to be ready to act as soon as you go live • • Early traction is important Compile lists of bloggers and media contacts that have had a previous experience writing about your industry / crowdfunding • • Develop unique story angles for editors Be personable
  • 23. Plans post Plum Alley • Schedule and prepare for second production run so we can send out the rewards to our wonderful contributors! • Put pieces in place to broaden distribution  • Whole Foods and other retail accounts • Online (if we meet our stretch goal on Plum Alley!)
  • 24. Why a crowdfunding site catering to women? • The exact same reason that women pay and join organizations like 85 Broads - 25,000 strong world wide, and the same reason there were 7,000 paying women at the PA Conference for Women.  Women want their space and they want to share inspiration and resources.  That is what these organizations and conferences do.  That is also what Plum Alley does.  It provides inspiration and resources for women.
  • 25. WWW.PLUMALLEY.CO • • • • sign up for our emails to keep current fund projects of interest or launch a project support women entrepreneurs by buying their products - it matters! sign up to be an expert for pay or hire an expert
  • 26. SUPPORT VROU’S CROWDFUNDING CAMPAIGN https://fund.plumalley.co/en/the-multivitamin-drink-for-women